{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Why this font is everywhere' data-url='/boclips/videos/5ee90917f760775c99ebd1d6' data-video-url='/boclips/videos/5ee90917f760775c99ebd1d6' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nWhy this font is everywhere\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eHow Cooper Black became pop culture’s favorite font. Subscribe to our channel! There’s a typeface that has made a resurgence in the last couple of years. It’s appeared on hip hop album covers, food packaging, and advertising. Perhaps you...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eHow Cooper Black became pop culture’s favorite font. Subscribe to our \u003ca href='http://goo.gl/0bsAjO' target='_blank' rel='nofollow'\u003echannel!\u003c/a\u003e There’s a typeface that has made a resurgence in the last couple of years. It’s appeared on hip hop album covers, food packaging, and advertising. Perhaps you know it from the Garfield comics, Tootsie Roll logo, or the Pet Sounds album cover by the Beach Boys. It's called Cooper Black, and its popularity and ubiquity has never waned in the hundred years since it was first designed. In the video above, Steven Heller and Bethany Heck tell the story of Cooper Black and deconstruct all the reasons it's been pop culture's favorite font for so long. Sources: Design literacy: Understanding graphic design. Steven Heller, 2014. The Book of Oz Cooper: an Appreciation of Oswald Bruce Cooper. Society of Typographic Arts, 1949. Font Review \u003ca href='https://fontreviewjournal.com/cooper/' target='_blank' rel='nofollow'\u003eJournal\u003c/a\u003e Fonts In \u003ca href='https://fontsinuse.com/typefaces/7357/cooper-black' target='_blank' rel='nofollow'\u003eUse\u003c/a\u003e Letterform \u003ca href='http://oa.letterformarchive.org/' target='_blank' rel='nofollow'\u003eArchive\u003c/a\u003e Printing \u003ca href='http://printingfilms.com/' target='_blank' rel='nofollow'\u003eFilms\u003c/a\u003e Museum of \u003ca href='https://museumofprinting.org/' target='_blank' rel='nofollow'\u003ePrinting\u003c/a\u003e International Advertising and Design \u003ca href='https://magazines.iaddb.org/' target='_blank' rel='nofollow'\u003eDatabase\u003c/a\u003e Archive.\u003ca href='https://archive.org/details/magazine_rack' target='_blank' rel='nofollow'\u003eorg\u003c/a\u003e Cornell University Library Hip hop \u003ca href='https://rmc.library.cornell.edu/hiphop/flyers.php' target='_blank' rel='nofollow'\u003ecollection\u003c/a\u003e Additional sources: Getty Images / Shutterstock / Google Books Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. 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