{"page":"\n\n
\n
\n
\n
\n
\n\nVideo\n
\n

\nWe're quitting smoking, so why is big tobacco booming?\n

\n
\n
\nGet Free Access for 10 Days!\n
\n
\n
\n
\n
\n
×
\n\n\n
\n\nPublisher:\n\nThe Guardian\n\n\n
\n
\nSmoking rates are falling in the UK, US and much of Europe. Forty-five per cent of Brits smoked in the 60s and 70s, compared with just 15% today. You would think this was bad news for cigarette profits, but tobacco companies are making...\nSmoking rates are falling in the UK, US and much of Europe. Forty-five per cent of Brits smoked in the 60s and 70s, compared with just 15% today. You would think this was bad news for cigarette profits, but tobacco companies are making more money than ever. They claim they no longer market traditional cigarettes, but behind-the scenes tactics suggest otherwise. Leah Green explains how the most successful business enterprise in history has weathered its fall from grace Subscribe to The Guardian on YouTube ► Support the Guardian ► Today in Focus podcast ► Sign up for the Guardian documentaries newsletter ► The Guardian ► The Guardian YouTube network: Guardian News ► Owen Jones talks ► Guardian Football ► Guardian Sport ► Guardian Culture ► Sources Number of smokers in England drops to all-time low ► Timeline: smoking and disease ► Against all odds, the US tobacco industry is rolling in money ► Philip Morris International annual report 2018 ► British American Tobacco annual report 2018 ► The Tobacco Atlas: manufacturing ► Tobacco industry strategies undermine government tax policy: evidence from commercial data ► Where there's smoke (report of influencer marketing of tobacco products) ► Threats, bullying, lawsuits: tobacco industry's dirty war for the African market ►\n
\n
\n\n
\n
\n
\n
\n

Resource Details

\n
\n
\n
\n
Curator Rating
\n
\n
\n
\n
\n
\n
Educator Rating
Not yet Rated
\n
\n
\n
\n
\n
Grade
Pre-K - Higher Ed
\n
\n
\n
\n
\n
Subjects
All Subjects
\n
\n
\n
\n
\n
Media Type
Instructional Videos
\n
\n
\n
\n
\n
Source:
\n
\n
\n
\n
\n
\n
Date
\n
2019
\n
\n
\n
\n
\n\n\n
\n
\n
\n
\n
Audiences
For Teacher Use
2 more...
\n
\n
\n
\n
\n\n
\n
\n
\n
\n
\n

Educator Ratings

\n
\n
\n
\n
\n
\n\nShow resource details\n
\n
\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: We're quitting smoking, so why is big tobacco booming?\" href=\"/subscription/new\">\"We're\n\n
\n
\n
\n
\n
\n\n"}