{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Who is getting rich off you? The insidious big data economy. | Rita Gunther McGrath' data-url='/boclips/videos/5cf9564f4d19b33909320c12' data-video-url='/boclips/videos/5cf9564f4d19b33909320c12' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nWho is getting rich off you? The insidious big data economy. | Rita Gunther McGrath\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30355360\" href=\"/search?publisher_ids%5B%5D=30355360\"\u003eBig Think\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eWhere is your data now? Follow the money. - Your day to day actions on the Internet give businesses personal data that turns you into an ad target – or the opposite. - Facebook, for example, allowed landlords to block demographic groups...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eWhere is your data now? Follow the money. - Your day to day actions on the Internet give businesses personal data that turns you into an ad target – or the opposite. - Facebook, for example, allowed landlords to block demographic groups such as African Americans, LGBTQ, or disabled people from seeing housing ads – a violation of the 1968 Fair Housing Act. - Data brokers have crossed a line, but the laws that should regulate them are outdated; just look at the billion-dollar data deal between 23andMe and Big Pharma. Is it ethical? Rita Gunther McGrath, a professor at Columbia Business School, is one of the world’s top experts on innovation and growth. She is the author of the best-selling book The End of Competitive \u003ca href='https://goo.gl/77RdHE)' target='_blank' rel='nofollow'\u003eAdvantage (\u003c/a\u003e (Harvard Business Review Press, 2013) and the upcoming book Seeing Around Corners (Houghton Mifflin Harcourt, Sept. 2019). Read more at BigThink.\u003ca href='https://bigthink.com/videos/who-is-getting-rich-off-you-the-insidious-big-data-economy' target='_blank' rel='nofollow'\u003ecom\u003c/a\u003e Follow Big Think here: \u003ca href='http://goo.gl/CPTsV5' target='_blank' rel='nofollow'\u003eYouTube\u003c/a\u003e \u003ca href='https://www.facebook.com/BigThinkdotcom' target='_blank' rel='nofollow'\u003eFacebook\u003c/a\u003e \u003ca href='https://twitter.com/bigthink' target='_blank' rel='nofollow'\u003eTwitter\u003c/a\u003e A conservative estimate of how much your personal information is worth to these data brokers is on the order of $240 a year for each of us, for millions and millions of people. And that adds up to a really, really big number. And a lot of that data, right, and the advertising against that data is just getting sucked out of conventional sources and going right into the pockets of the big data brokers like Facebook and Google and even Amazon, also a whole bevy of smaller data brokers-- you know, people who run little websites like, you know, Housekeepers Like Me and, you know, do you have insurance, and are you in the market for a new car? And people willingly hand over this information, which then gets aggregated and copied across databases and then put into this package which advertisers can then use to target you. I think we're just at that very early stages where a few people are sounding the alarm. But that has not spread out to the masses yet. I mean, all those people posting about their grandkids on Facebook don't understand...\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"4.0 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=76914\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003e6th - 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