{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Exhibition looks at Italian designer\u0026#39;s influence on Hollywood' data-url='/boclips/videos/5c54d7a1d8eafeecae20d6f6' data-video-url='/boclips/videos/5c54d7a1d8eafeecae20d6f6' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nExhibition looks at Italian designer\u0026#39;s influence on Hollywood\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEADIN              A new exhibition in Florence has opened which celebrates Salvatore Ferragamo - one of the most famous Italian shoemakers and fashion designers of the 20th century.              It also looks at the influence Italian...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEADIN\u003cbr/\u003e              A new exhibition in Florence has opened which celebrates Salvatore Ferragamo - one of the most famous Italian shoemakers and fashion designers of the 20th century.\u003cbr/\u003e              It also looks at the influence Italian immigrants had on American cinema and culture in the last century.\u003cbr/\u003e              STORYLINE\u003cbr/\u003e              Italy has always had a strong influence on American culture, and the shoemaker and fashion designer Salvatore Ferragamo was one of the many people who spread the glamour of the country overseas.\u003cbr/\u003e              Now a new exhibition called \"Italy in Hollywood\" has opened in Florence to celebrate the Italian influence on American silent cinema at the beginning of the 20th century, using photos, videos and artworks. \u003cbr/\u003e              There's a room dedicated entirely to Salvatore Ferragamo, recreating his \"Hollywood Boot Shop\", where both originals and copies of his shoes are on display.\u003cbr/\u003e              There is also a reproduction of the sofa where his customers used to sit and try on the shoes. Videos and photos dating back to the 1920s are projected on the wall in order to recreate the atmosphere of those years.\u003cbr/\u003e              Salvatore Ferragamo lived in Santa Barbara and then in Hollywood (California, US) from 1915 to 1927, working with some of the most important directors of the time (such as David W. Griffith and Cecil B. DeMille). In 1923 he opened a store on Hollywood Boulevard, where Charlie Chaplin, Rodolfo Valentino, Mary Pickford, Pola Negri and other stars were regular customers. \u003cbr/\u003e              Stefania Ricci, director of the Salvatore Ferragamo Museum, explains that the Italian shoemaker succeeded in combining elegance with maximum comfort, which was one of the keys to his success.\u003cbr/\u003e              \"He brings into the cinema not only some extraordinary shoes - from an aesthetic point of view - but above all, shoes that were incredibly comfortable due to the fact that while he was working, he also found the time to attend the University of Los Angeles to do courses on foot anatomy,\" she explains. \u003cbr/\u003e              But Ricci adds that while Italy was celebrated for its history and tradition, was also some prejudice towards immigrants.\u003cbr/\u003e              \"On one hand, Italy was a myth for its arts and culture; we mustn't forget that Americans considered themselves as the real heirs of the Medici family. On the other, there was the idea of Italy being poor and backward which was represented by the typical Italian immigrant,\" she says. She adds that Ferragamo soon realised it was important to link his name to the mythical side of Italy.\u003cbr/\u003e              Giuliana Muscio, co-curator of the exhibition and an Historian in Film Studies says Italian and French cinemas were even more popular in the early 20th century than American cinema, which was seen as :\"only commercial entertainment and who was a not developed star-system and didn't even print the names of the actors and the directors of their films.\"\u003cbr/\u003e              And she adds that Italian immigrants on the West coast were different to those inhabiting the East coast\u003cbr/\u003e              \"The San Francisco stage was very different from the immigrant theatre in New York because it represented the culture of Northern Californian immigration. Italian immigration was very successful and very well integrated there and actually, it performed on stage most in Tuscan (dialect) and Italian, and performed also (plays of) Luigi Pirandello and (Gabriele) D'Annunzio at the same time as in Italy.\"\u003cbr/\u003e              Another room at the exhibition celebrates Italian artists who had a strong influence on American culture, such as photographer, model and actress Tina Modotti, actress and soprano Lina Cavalieri, tenor Enrico Caruso and actor Rodolfo Valentino.\u003cbr/\u003e              Portraits and pictures of these four celebrities adorn the walls \u003cbr/\u003e              Stefania Ricci explains that Italians are still playing a major role in the American film industry.\u003cbr/\u003e              \"Italians working nowadays in the American movie industry are as if not even more extraordinary (than their former colleagues). We cannot forget professionals such as (Pietro) Scalia, maybe the most famous film editor worldwide, or costume designer (Milena) Canonero, who has won four Academy Awards thanks to her fabulous costumes. The Italian presence continues to be very strong, maintaining this great tradition of culture and craftsmanship,\" she says.\u003cbr/\u003e              The exhibition also highlights the contemporary relationship between Italy and Hollywood. The project \"Two Young Italians in Hollywood\" by Manfredi Gioacchini and Yuri Ancarani - two Italian artists based in Los Angeles - explores this subject with photographs and video installations. \u003cbr/\u003e              Gioacchini, a 30-year-old Italian photographer, created portraits of Italian directors, producers, screenwriters as well as other professionals and workers of the Hollywood industry, such as the film editor Pietro Scalia and the costume designer Milena Canonero.\u003cbr/\u003e              \"Italy in Hollywood\" is on at the \"Salvatore Ferragamo Museum\" in Florence and is open to the public from 24 May 2018 to 10 March 2019.\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Florence, Italy - 24 May 2018\u003cbr/\u003e              1. Reproductions of \"Riding Boots\" (on the left) and \"Oxford\" shoes (on the right) which Salvatore Ferragamo made for Rodolfo Valentino \u003cbr/\u003e              2. Wide of room recreating Salvatore Ferragamo's \"Hollywood Boot Shop\" with Ferragamo's eyes on wall in the background \u003cbr/\u003e              3. Tilt down from the wall to Salvatore Ferragamo's shoes in glass cases\u003cbr/\u003e              4. Original Ferragamo's shoes (from the left: Prototype for closed shoe, 1927/1930 created for Pola Negri, Prototype for pump, 1929; Prototype for laced shoe, 1930/1935)\u003cbr/\u003e              5. Inside of a Ferragamo's shoe reading (English) \"Creations Ferragamo's - Florence Italy\"\u003cbr/\u003e              6. Visitors inside the museum\u003cbr/\u003e              7. Close of \"Oxford\" shoes created for Rodolfo Valentino\u003cbr/\u003e              8. Various of Stefania Ricci, director of Salvatore Ferragamo Museum, with a journalist \u003cbr/\u003e              9. SOUNDBITE: (Italian) Stefania Ricci, director of Salvatore Ferragamo Museum\u003cbr/\u003e              \"Salvatore Ferragamo opened, first of all, a little shoemaker shop in Santa Barbara and with the help of one of his brothers got into the American Film Company where he was asked to make shoes for movies. His success and his fame began then and he brings into the cinema not only some extraordinary shoes - from an aesthetic point of view - but above all, shoes that were incredibly comfortable due to the fact that while he was working, he also found the time to attend the University of Los Angeles to do courses on foot anatomy.\"\u003cbr/\u003e              10. Focus pull from a statue of Mary Pickford (by Paolo Troubetzkoy, 1919/1920, from \"Museo del Paesaggio di Verbania\") to Ferragamo's shoes (on the left: Pump, 1928, created for Gloria Swanson, Ferragamo Museum; on the right: Two-piece shoe, 1925-1927, Jeremy Roye collection)\u003cbr/\u003e              11. Wide of the exhibition room \u003cbr/\u003e              12. SOUNDBITE: (Italian) Stefania Ricci, director of Salvatore Ferragamo Museum\u003cbr/\u003e              \"In the US, and also in California, there was a bilateral view of Italy. On one hand, Italy was a myth for its arts and culture; we mustn't forget that Americans considered themselves as the real heirs of the Medici family. On the other, there was the idea of Italy being poor and backward which was represented by the typical Italian immigrant. Ferragamo immediately realised that he had to link his name and his shoe to the mythical part of Italy. That's why he underlined the \"Made in Italy\", the craftsmanship, he underlined the Renaissance style, coming from high culture, and so he became the promoter of Italian culture in Hollywood.\"\u003cbr/\u003e              13. Wide of row of shoes in front of wall\u003cbr/\u003e              14. Various of Giuliana Muscio, co-curator of the exhibition \u003cbr/\u003e              15. SOUNDBITE: (English) Giuliana Muscio, co-curator of the exhibition \u003cbr/\u003e              \"What most people don't know is that in the 1910s Italian cinema and French cinema were much more popular, even in the States, than American cinema, which was considered only commercial entertainment and who was a not developed star-system and didn't even print the names of the actors and the directors of their films.\"\u003cbr/\u003e              16. Video installation called \"Three Epics compared\" by Daniele Tommaso, from National Museum of Cinema (Turin), screening three movies: \"Cabiria\" (1914), \"Intolerance (1926)\" and \"The Ten Commandments\" (1923)\u003cbr/\u003e              17. From left: a scale model of Moloch Temple from \"Cabiria\" (1914); \"Hebrew pectoral\", from the Collection of Motion Picture Costume Design Larry McQueen, Los Angeles; reproduction of the sandal created in 1923 by Salvatore Ferragamo for \"The ten commandments\" movie \u003cbr/\u003e              18. Close of copy of the sandal created by Ferragamo in 1923 for \"The ten commandments\"\u003cbr/\u003e              19. SOUNDBITE: (English) Giuliana Muscio, co-curator of the exhibition \u003cbr/\u003e              \"The San Francisco stage was very different from the immigrant theatre in New York because it represented the culture of Northern Californian immigration. Italian immigration was very successful and very well integrated there and actually, it performed on stage most in Tuscan (dialect) and Italian, and performed also (plays of) Luigi Pirandello and (Gabriele) D'Annunzio at the same time as in Italy.\"\u003cbr/\u003e              20. Wall with pictures of Enrico Caruso\u003cbr/\u003e              21. Close of chair seat back reading \"E. Caruso\"\u003cbr/\u003e              22. Mid of pictures of Enrico Caruso\u003cbr/\u003e              23. Piero Fornasetti's plates depicting actress Lina Cavalieri (from \"Archivio Fornasetti\", Milan)\u003cbr/\u003e              24. Visitors inside the museum\u003cbr/\u003e              25. Tilt up wall of pictures of Tina Modotti\u003cbr/\u003e              26. Close of pictures of Tina Modotti. From left: \"Tina\" by Edward Weston, 1924; \"Tina\" by Johan Hagemeyer, San Francisco 1921; \"Mani di Assunta Modotti\" (Assunta Modotti's hands) by Tina Modotti, 1926, from \"Archivio fotografico cinema Zero\", Pordenone\u003cbr/\u003e              27. Tilt up poster of \"L'aquila\" (\"The Eagle\"), movie starring Rodolfo Valentino, 1925\u003cbr/\u003e              28. SOUNDBITE: (Italian) Stefania Ricci, director of Salvatore Ferragamo Museum\u003cbr/\u003e              \"Italians working nowadays in the American movie industry are as if not even more extraordinary (than their former colleagues). We cannot forget professionals such as (Pietro) Scalia, maybe the most famous film editor worldwide, or costume designer (Milena) Canonero, who has won four Academy Awards thanks to her fabulous costumes. The Italian presence continues to be very strong, maintaining this great tradition of culture and craftsmanship.\"\u003cbr/\u003e              29. \"Portraits from Hollywood\" by Manfredi Gioacchino\u003cbr/\u003e              30. Portrait of Italian film editor Pietro Scalia (\"Portraits from Hollywood\" by Manfredi Gioacchino)\u003cbr/\u003e              31. Portraits of Italian costume designer Milena Canonero (left) and cinematographer Dante Spinotti (right) (\"Portraits from Hollywood\" by Manfredi Gioacchino)\u003cbr/\u003e              32. Exterior of Ferragamo museum\u003cbr/\u003e              33. Close of billboard reading (Italian) \"L'Italia a Hollywood\"\u003cbr/\u003e              34. 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