{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Social media under microscope in emotive Irish abortion vote' data-url='/boclips/videos/5c54d79fd8eafeecae20d62b' data-video-url='/boclips/videos/5c54d79fd8eafeecae20d62b' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nSocial media under microscope in emotive Irish abortion vote\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eIn homes and pubs, on leaflets and lampposts, debate is raging in Ireland over whether to lift the country's decades-old ban on abortion. Pro-repeal banners declare: \"Her choice: vote yes.\" Anti-abortion placards warn against a \"licence...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eIn homes and pubs, on leaflets and lampposts, debate is raging in Ireland over whether to lift the country's decades-old ban on abortion. Pro-repeal banners declare: \"Her choice: vote yes.\" Anti-abortion placards warn against a \"licence to kill.\"\u003cbr/\u003e              Online, the argument is just as charged and more shadowy, as unregulated ads of uncertain origin battle to sway voters before Friday's referendum, which could give Irish women the right to end their pregnancies for the first time.\u003cbr/\u003e              The highly charged campaign took a twist this month when Facebook and Google moved to restrict or remove ads relating to the abortion vote. It is the latest response to global concern about social media's role in influencing political campaigns, from the US presidential race to Brexit.\u003cbr/\u003e              \"We were seeing examples of ads from organisations based outside of Ireland where they were targeting Irish Facebook users to potentially influence how they were going to vote,\" said Craig Dwyer of the Transparent Referendum Initiative, a volunteer group set up to collect information on the ads being on Facebook.\u003cbr/\u003e              \"This is completely out of line with our electoral legislation,\" he said. \u003cbr/\u003e              Ireland is no stranger to referendums - this is its fifth in five years - and the country's electoral laws regulate traditional forms of campaigning. Radio and television ads are banned completely, and foreign political donations are outlawed. But the 20-year-old electoral rules don't cover social-media advertising, and there is no limit on campaign spending.\u003cbr/\u003e              Few subjects are more emotive than abortion, especially in largely Roman Catholic Ireland. Despite the country's growing diversity and liberalism - voters legalised gay marriage in a 2015 referendum - the result is expected to be close. The campaign is being watched, and sometimes influenced, by anti-abortion groups in the US and elsewhere.\u003cbr/\u003e              Voters are being asked whether they want to keep or repeal the eighth amendment to Ireland's constitution, added in 1983, which commits authorities to defend equally the right to life of a mother and an unborn child. \u003cbr/\u003e              Abortion is legal only in rare cases when the woman's life is in danger, and several thousand Irish women travel each year to terminate pregnancies in neighbouring Britain.\u003cbr/\u003e              Prime Minister Leo Varadkar's centre-right government backs lifting the ban and allowing abortion on request up to 12 weeks of pregnancy.\u003cbr/\u003e              So far, Transparent Referendum Initiative has compiled and analysed nearly 900 Facebook ads connected to the referendum. Many were placed by registered lobby groups, and most came from inside Ireland. But several dozen were either untraceable or from overseas, including some that have been linked to US-based anti-abortion organisations.\u003cbr/\u003e              Several pages, with names like \"Just the Facts About the 8th Amendment\" and \"Undecided on the 8th,\" claimed to give neutral information but had a clear anti-abortion agenda.\u003cbr/\u003e              Such pages can be used to identify undecided voters, who can then be targeted with tailored ads, a practice that has been under scrutiny since revelations that political consultancy Cambridge Analytica harvested Facebook users' data to micro-target select groups during the US presidential race.\u003cbr/\u003e              Concern about the impact of online ads led Facebook to announce on 8 May that it would no longer accept referendum-related advertisements from outside Ireland in order to \"ensure a free, fair and transparent vote\".\u003cbr/\u003e              A day later, Google went even further, halting all referendum advertising as part of efforts to protect \"election integrity.\" The company said it was aware of \"concerns\" around the issue but declined to say what prompted the decision.\u003cbr/\u003e              Research by the Transparent Referendum Initiative and University College Dublin found \"some indications of large-scale spending on unregulated Google and YouTube ads\" before Google's ban.\u003cbr/\u003e              Google's decision infuriated anti-abortion campaign Save the Eighth, which was about to launch a series of YouTube ads when Google, which owns the video-sharing site, pulled the plug.\u003cbr/\u003e              Spokesman John McGuirk sees allegations of shady social-media advertising as an attempt to undermine the \"no\" campaign because it was winning the online war. As with the Trump and pro-Brexit campaigns, Save the Eighth paints itself as an underdog, battling what it sees as pro-repeal bias among mainstream media and politicians.\u003cbr/\u003e              \"I think that is cowardly. I think it is wrong. And I think the justification that Google provided is outrageous to say that there a threat to our electoral system. There is not,\" McGuirk told The Associated Press. \u003cbr/\u003e              The \"yes\" campaign says the move levelled the playing field. It was equally disadvantaged by the Google ban.\u003cbr/\u003e              \"When we are talking about paid advertisement, then that is something different because whoever has the most money can put out the most ads,\" said Together for Yes co-director Orla O'Connor. \"So, having control on that is absolutely helpful when you are a campaign that is a grassroots campaign.\"\u003cbr/\u003e              Both sides agree that tech firms should not be the ones making important decisions about Ireland's democracy and a bill has been introduced to parliament that would require all online advertisers to disclose the publishers and sponsors behind ads.\u003cbr/\u003e              While both sides say online ads are an important part of their strategy, many feel the argument will be won the old-fashioned way: through personal contact, one voter at a time.\u003cbr/\u003e              But some people have had enough of what has been seen as a divisive campaign, both online and on the streets. \u003cbr/\u003e              Carol Dwyer who recently gave birth, says he has been disturbed by some of the campaign ads both on social media and hanging around Dublin that featured imagery of fetuses.\u003cbr/\u003e              \"I saw some on Instagram for the No vote and I was pregnant at the time and I found it really upsetting. I find all the posters around town upsetting though,\" Dwyer said.  \"I can't wait for it to be over.\"\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Dublin - 22 May 2018\u003cbr/\u003e              1. Together for Yes campaigner handing out leaflets\u003cbr/\u003e              2. Close of Repeal (the 8th amendment) sweatshirt\u003cbr/\u003e              3. Various of \"Vote No\" campaigner holding sign that reads (English) \"A license to kill\" featuring image of what they claim is a 12 week-old fetus\u003cbr/\u003e              4. \"Vote No\" and \"Vote Yes\" signs on the street\u003cbr/\u003e              5. Various of iPad screen showing a Facebook page group campaigning for the No vote; the group is based in New York and can no longer share paid for adverts to target Irish users\u003cbr/\u003e              6. Screen showing Facebook page group campaigning for the Yes vote; the group is based out of Chicago and can no longer share paid for adverts to target Irish users\u003cbr/\u003e              7. Set-up of Craig Dwyer, co-founder of the Transparent Referendum Initiative, a volunteer group set up to collect information on the ads being used to target Irish Facebook users\u003cbr/\u003e              8. SOUNDBITE (English) Craig Dwyer, co-found of the Transparent Referendum Initiative:\u003cbr/\u003e              \"So prior to Facebook taking the decision to ban foreign ads, for example, we were seeing examples of ads from organisations based outside of Ireland where they were targeting Irish Facebook users to potentially influence how they were going to vote on the 25th of May. And this is completely out of line with our electoral legislation. So, under our current laws, those same people, unless they are Irish citizens, would not be able to legally donate to a campaign group here in Ireland, but there was no rules, there was nothing stopping them from spending any amount of money on social media to try and target voters in the same way.\"\u003cbr/\u003e              9. Close of page that is intended to appear to be neutral on the abortion debate but is not, according to the Transparent Referendum Initiative\u003cbr/\u003e              10. SOUNDBITE (English) Craig Dwyer, co-found of the Transparent Referendum Initiative:\u003cbr/\u003e              \"So as we are getting closer to voting day the volume of ads is intensifying (on Facebook), you know, and we expected that we might see this anyway. But it also might be as a result of Google banning all ads, so now I think we may be potentially seeing funds being rediverted back into Facebook and a real kind of focus on that platform to try and reach voters in the final days of the campaign.\"\u003cbr/\u003e              11. Various of Google headquarters in Dublin\u003cbr/\u003e              12. Various of Facebook headquarters in Dublin\u003cbr/\u003e              13. Various of \"Vote No\" truck and posters\u003cbr/\u003e              14. Set-up of John McGuirk, Communications Director of Save the Eight (Vote No campaign)\u003cbr/\u003e              15. SOUNDBITE (English) John McGuirk, Communications Director of Save the Eight (Vote No campaign):\u003cbr/\u003e              \"I think it is intended to hurt our campaign. I think Google, having watched the results of the American presidential election and the British referendum on the European Union, are a little bit concerned that if the No vote wins, that they would have gotten the blame. So, they decided to shut down all advertising. I think that is cowardly. I think it is wrong, and I think the justification they provided was outrageous, to say that there is something, you know, there is a threat to our electoral system. There is not.\"\u003cbr/\u003e              16. Wide of Together for Yes headquarters\u003cbr/\u003e              17. Together for Yes co-director Orla O'Connor\u003cbr/\u003e              18. SOUNDBITE (English) Orla O'Connor, co-director Together for Yes campaign:\u003cbr/\u003e              \"When we are talking about paid advertisement, then that is something different because it's based, you know, whoever has the most money can put out the most ads. So having control on that is absolutely helpful when you are a campaign that is a grassroots campaign, is a civil society campaign. So I think for us, as I said, you know, the online bit is critical, reaching people in that way, because, you know, particularly for younger generations it's absolutely, you know, it's all online rather than maybe, you know, reading hard copies of newspapers. So yeah it has been really important and it's probably levelled the playing field in a way by (Google) taking out the paid advertisement piece.\"\u003cbr/\u003e              19. Posters hanging by Liffey River\u003cbr/\u003e              20. Banner reading (English) \"Your Mother, Your Sister, Your Daughter, Her Choice. Vote Yes.\" \u003cbr/\u003e              21. Set-up of Carol Dwyer\u003cbr/\u003e              22. SOUNDBITE (English) Carol Dwyer, interior architect and mother:\u003cbr/\u003e              \"I saw some on Instagram for the No vote and I was pregnant at the time and I found it really upsetting. I find all the posters upsetting though to be honest, around town. I can't wait for it to be over because, it's just, you know outside of schools to see posters everywhere. I don't really... I'm not on Facebook or anything like that anymore. I left it and one of the reasons was things like that. I think it is offensive to see to be honest.\"\u003cbr/\u003e              23. Shamim Debrum walking past camera\u003cbr/\u003e              24. SOUNDBITE (English) Shamim Debrum, actress:\u003cbr/\u003e              \"I do think that ads with foreign money are unfair, you know what I mean? If it's to do with Ireland it should be paid for by Irish citizens and Irish referendum, you know? It is fine to take into account other people living in the country but if the money is coming from big organisations, on both sides, from anywhere else, I don't agree with it, you know?\"\u003cbr/\u003e              25. Posters on street\u003cbr/\u003e              26. 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