{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Apple aims to regain ground in US classrooms' data-url='/boclips/videos/5c54d763d8eafeecae20b7cd' data-video-url='/boclips/videos/5c54d763d8eafeecae20b7cd' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nApple aims to regain ground in US classrooms\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eApple is hoping it can regain ground that its products have recently lost in U.S. classrooms. CEO Tim Cook unveiled the latest iPad Tuesday in a Chicago high school to signal a renewed emphasis on education.              The new iPad...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eApple is hoping it can regain ground that its products have recently lost in U.S. classrooms. CEO Tim Cook unveiled the latest iPad Tuesday in a Chicago high school to signal a renewed emphasis on education.\u003cbr/\u003e              The new iPad will have a few things that last year's model didn't. It will start at $329 for the general public and $299 for schools.\u003cbr/\u003e              Apple is adding the ability to use a digital pencil to draw and write on its cheapest iPad model in an attempt to make the tablet more compelling for creating, teaching and learning.\u003cbr/\u003e              Apple's pencil previously worked only on its more expensive iPad Pro line.\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Chicago, Illinois - 27 March 2018\u003cbr/\u003e              1. Wide of Apple CEO Tim Cook walking out onto high school stage to applause from the crowd\u003cbr/\u003e              2. Close of Tim Cook walking through a classroom with new Apple items on display\u003cbr/\u003e              3. SOUNDBITE (English) Tim Cook, Apple CEO: \u003cbr/\u003e              \"Technology has an important role to play in the classroom.\"\u003cbr/\u003e              4. Mid of Apple employee demonstrating new software on the new iPad\u003cbr/\u003e              5. SOUNDBITE (English) Tim Cook, Apple CEO: \u003cbr/\u003e              \"That's why education is such a big part of who we are as a company.\"\u003cbr/\u003e              6. Close of Tim Cook posing for a selfie with a man in the demo classroom\u003cbr/\u003e              7. SOUNDBITE (English) Tim Cook, Apple CEO: \u003cbr/\u003e              \"And we believe that technology can help teachers deliver a unique and personalized learning experience to all kids.\"\u003cbr/\u003e              8. Mid of Apple employee showing a teacher how the new science app lets users do a frog dissection virtually\u003cbr/\u003e              9. Close of teacher 'dissecting' a frog on an iPad\u003cbr/\u003e              10. Close of teacher's hand removing an organ from the frog using the new iPad science app\u003cbr/\u003e              11. SOUNDBITE (English) Greg Joswiak, Apple vice president of product marketing:  \u003cbr/\u003e              \"So now our most affordable iPad had support for our most creative tool, Apple Pencil\u003cbr/\u003e              12. Close of Apple Pencil in use on iPad\u003cbr/\u003e              13. Mid of Apple employee helping teachers use the Apple Pencil\u003cbr/\u003e              14. SOUNDBITE (English) Greg Joswiak, Apple vice president of product marketing: \u003cbr/\u003e              \"It's so versatile for the things you do every day at school, like taking notes. Apple Pencil works beautifully with the built in notes app. And markup. It's now just so easy to mark up a worksheet, assignment or screenshot.\"\u003cbr/\u003e              15. Mid of group of teachers gathered around a new iPad\u003cbr/\u003e              16.SOUNDBITE (English) Greg Joswiak, Apple vice president of product marketing:  \u003cbr/\u003e              \"Pages, Numbers and Keynote.\" Today we're introducing all new versions of these three apps that support Apple Pencil.\"\u003cbr/\u003e              17. Close of teacher trying out Apple Pencil on a new iPad\u003cbr/\u003e              18. SOUNDBITE (English) Greg Joswiak, Apple vice president of product marketing: \u003cbr/\u003e              \"This report on Vikings history feels completely different once they added their own drawings of Vikings and their ships.\"\u003cbr/\u003e              19. Mid of teacher operating a drone using an iPhone and iPad\u003cbr/\u003e              20. Mid of drone flying through hoop\u003cbr/\u003e              21. Wide of teachers learning to fly drones with help from the new iPad\u003cbr/\u003e              22. SOUNDBITE (English) Tim Cook, Apple CEO: \u003cbr/\u003e              \"We've made some fantastic software announcements today, Pages, Keynote, Numbers, Clips and Garage Band, all designed to take advantage of the power of the new iPad and Apple Pencil. We're excited about Everyone Can Code, our curriculum giving every student the opportunity to discover just how fun it is to create their own apps.\"\u003cbr/\u003e              23. Mid of teacher learning to fly a drone using new iPad\u003cbr/\u003e              24. Close of drone and iPad\u003cbr/\u003e              25. Mid of Apple employee demonstrating use of new iPad software\u003cbr/\u003e              26. Mid of Apple employee demonstrating how to use new software\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2018\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003ecomputer hardware, north america, numbers, business, chicago, illinois\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003eipad, personal computers, tim cook, tablet computers, general news, united states, marketing and advertising, drone aircraft, computing and information technology, software, keynote, pages, today, apple inc, mark, support, vikings, corporate news, consumer electronics, apple pencil\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci 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