{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Jon Bon Jovi, Ashanti and Eve share their thoughts on feeling pressure to build a brand around themselves' data-url='/boclips/videos/5c54d758d8eafeecae20b1b2' data-video-url='/boclips/videos/5c54d758d8eafeecae20b1b2' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nJon Bon Jovi, Ashanti and Eve share their thoughts on feeling pressure to build a brand around themselves\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eJON BON JOVI, ASHANTI AND EVE SHARE THEIR THOUGHTS ON FEELING PRESSURE TO BUILD A BRAND AROUND THEMSELVES              These days, it seems it's not enough for recording artists to sell music and concert tickets - they need to be a...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eJON BON JOVI, ASHANTI AND EVE SHARE THEIR THOUGHTS ON FEELING PRESSURE TO BUILD A BRAND AROUND THEMSELVES\u003cbr/\u003e              These days, it seems it's not enough for recording artists to sell music and concert tickets - they need to be a brand, as well.\u003cbr/\u003e              With pressure to have huge numbers of social media followers, acts must self-promote constantly and feel accessible to fans.\u003cbr/\u003e              R 'n' B singer Ashanti launched her career in 2001, when she was featured on Fat Joe's \"What's Luv?\" and Ja Rule's \"Always on Time.\" After that, she released her first two albums, \"Ashanti\" (2002) and \"Chapter 11\" (2003). \u003cbr/\u003e              Today she has over three million followers on Instagram and almost two million on twitter. \u003cbr/\u003e              She feels branding is crucial for artists. \u003cbr/\u003e              I've been lucky enough and blessed to have a team that we kind of started that very early, you know, with my first and second album. Nowadays people want to know what you're about. What are they investing into? Why should I buy your music? What's your brand about? So I think that's so important to just paint yourself and build your empire.  You know I have my own record label, Written Entertainment, and I think just as a woman, you know, like I said we have to get that message out there to like, be a boss.\"\u003cbr/\u003e              Rap artist Eve hit the scene in the late '90s and has since released four studio albums. She's also appeared in movies such as the \"Barbershop\" franchise, \"XXX\" with Vin Diesel and \"Whip It\" with Ellen Page and Drew Barrymore. Late last year, the rapper joined \"The Talk\" as a new host. \u003cbr/\u003e              She has well over one million followers on Instagram, and over one million on Twitter. But she admits she isn't a big fan of having to brand herself. \u003cbr/\u003e              \"It's a hard thing right? We come from that time of, where it was just about your skills and I always have been that type of MC especially as a female. I've always wanted to be respected for my skills over my body or anything else. That being said, I do understand where we are, you know? I think we all are a brand. The problem I have with social media and people always calling themselves a brand, I think it's just flooded. There's no real – I mean those people who are really talented are getting buried. And I don't know, it is annoying. It's annoying. It's hard because we have to do it.\" \u003cbr/\u003e              Bon Jovi frontman Jon Bon Jovi is a relative newcomer to social media.\u003cbr/\u003e              The singer has 121 thousand followers on Instagram and over three million on twitter. \u003cbr/\u003e              He still believes the most important thing for a band is to write music that lasts, however.\u003cbr/\u003e              \"It's a different world,\" he said. \"It's a different world, you know? I mean we wrote a catalog of music that was meant to be here 35 years later. You know, that's really what matters is, you know, being part of the patchwork of pop culture with songs that have lasted this long.\"\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Inglewood, Calif., 11 March 2018\u003cbr/\u003e              1. Fashion shot, Ashanti\u003cbr/\u003e              2. Wide shot Ashanti shoots video with her cell phone \u003cbr/\u003e              \u003cbr/\u003e              FILE: New York, 25 March 2002\u003cbr/\u003e              3. STILL IMAGE: Ashanti poses at the Time Hotel\u003cbr/\u003e              \u003cbr/\u003e              FILE: Los Angeles, 25 June 2002\u003cbr/\u003e              4. STILL IMAGE: Ashanti poses at the 2nd annual BET Awards\u003cbr/\u003e              5. STILL IMAGE: Ashanti performs at the 2nd annual BET Awards\u003cbr/\u003e              \u003cbr/\u003e              Inglewood, Calif., 11 March 2018\u003cbr/\u003e              6. SOUNDBITE (English) Ashanti, recording artist - on the importance of becoming a brand as an artist:\u003cbr/\u003e              \"Yeah, I think that it's so important to brand yourself. I've been lucky enough and blessed to have a team that we kind of started that very early, you know, with my first and second album. Nowadays people want to know what you're about. What are they investing into? Why should I buy your music? What's your brand about? So I think that's so important to just paint yourself and build your empire.  You know I have my own record label, Written Entertainment, and I think just as a woman, you know, like I said we have to get that message out there to like, be a boss.\"\u003cbr/\u003e              7. Wide shot Bon Jovi speaking to reporter \u003cbr/\u003e              \u003cbr/\u003e              FILE: Los Angeles, 1 May 1989\u003cbr/\u003e              8. STILL IMAGE: Jon Bon Jovi, Tommy Lee, and Jan Inenkov speak at a press conference\u003cbr/\u003e              \u003cbr/\u003e              File: Beverly Hills, Calif., 18 January 1991\u003cbr/\u003e              9. STILL IMAGE: Jon Bon Jovi poses with a Golden Globe trophy\u003cbr/\u003e              \u003cbr/\u003e              File: Tempe, Ariz., 9 October 1992\u003cbr/\u003e              10. STILL IMAGE: Jon Bon Jovi gives the okay during a sound check at the After the Goldrush nightclub\u003cbr/\u003e              \u003cbr/\u003e              Inglewood, Calif., 11 March 2018\u003cbr/\u003e              11. SOUNDBITE (English) Bon Jovi, recording artists - on the importance of becoming a brand as an artist:\u003cbr/\u003e              Jon Bon Jovi: \"It's a different world. It's a different world, you know? I mean we wrote a catalog of music that was meant to be here 35 years later. You know, that's really what matters is, you know, being part of the patchwork of pop culture with songs that have lasted this long.\"\u003cbr/\u003e              Tico Torres: \"What's astonishing is we have three generations of listeners. So we have kids all the way up, which that gets me when you feel you can hit their hearts.\"\u003cbr/\u003e              12. Fashion shot, Eve\u003cbr/\u003e              \u003cbr/\u003e              FILE: New York, 24 August 2007\u003cbr/\u003e              13. STILL IMAGE: Rap artist Eve performs on \"Good Morning America\"\u003cbr/\u003e              \u003cbr/\u003e              FILE: New York, 6 October 2007\u003cbr/\u003e              14. STILL IMAGE: Rapper Eve performs at a concert at Radio City Music Hall\u003cbr/\u003e              \u003cbr/\u003e              FILE:Toronto, 13 Sept., 2009\u003cbr/\u003e              15. STILL IMAGE: Actress and rapper Eve poses for a portrait during the Toronto International Film Festival\u003cbr/\u003e              \u003cbr/\u003e              Inglewood, Calif., 11 March 2018\u003cbr/\u003e              16. SOUNDBITE (English) Eve, recording artist - on the importance of becoming a brand as an artist:\u003cbr/\u003e              \"So this is, it's a hard thing right? We come from that time of, where it was just about your skills and I always have been that type of MC especially as a female. I've always wanted to be respected for my skills over my body or anything else. That being said, I do understand where we are, you know? I think we all are a brand. The problem I have with social media and people always calling themselves a brand, I think it's just flooded. There's no real – I mean those people who are really talented are getting buried. And I don't know, it is annoying. It's annoying. It's hard because we have to do it. If you are in this business, you have to have it. But yeah, when you come from the old-school, like it's hard. It's hard. You look at these people and you're like, 'Not so much. Not so much.' But it is what it is. Yeah.\"\u003cbr/\u003e              17. 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