{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='18 karat gold Easter bunnies and more' data-url='/boclips/videos/5c54d757d8eafeecae20b130' data-video-url='/boclips/videos/5c54d757d8eafeecae20b130' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\n18 karat gold Easter bunnies and more\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEADIN:              Chocolatiers across Beverly Hills and Hollywood are gearing up for Easter with their latest, high-end creations.              It comes as annual global chocolate sales are expected to top more than 100 billion US...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEADIN:\u003cbr/\u003e              Chocolatiers across Beverly Hills and Hollywood are gearing up for Easter with their latest, high-end creations.\u003cbr/\u003e              It comes as annual global chocolate sales are expected to top more than 100 billion US dollars for the first time.\u003cbr/\u003e              STORYLINE:\u003cbr/\u003e              Easter is fast approaching, a time for chocolatiers to bring out their most impressive and expensive creations.\u003cbr/\u003e              And in Beverly Hills and Hollywood, the Easter delights are at their most luxurious. \u003cbr/\u003e              From 18 karat gold bunnies to Jackson Pollock-inspired eggs, there is plenty to tempt customers, as long as they've got a budget to match. \u003cbr/\u003e              Ed Engoron, President and CEO of Perspectives/The Consulting Group, an international food and restaurant consulting firm, says chocolate sales are at an all time high worldwide:\u003cbr/\u003e              \"Well the chocolate industry right now is very exciting both for consumers and processors because we are going broach over 100 billion dollars this year and that's the first time. That's up about 8 percent in the last 10 years. The Swiss continue to consume the most chocolate and that's right about 10 kilos a year. The Austrians and the Germans follow very closely behind and that is about 9 kilos a year and America is right around, somewhere around 5 kilos a year,\" he says.\u003cbr/\u003e              The market research agency Statista says that increased consumption from India, China and Asian Pacific countries is driving the industry, as those consumers grow more accustomed to 'Western' tastes, along with a belief in the health benefits of eating dark chocolate.\u003cbr/\u003e              The appetite for chocolate has been growing so much that analysts predict a 30 percent increase in global cocoa demand by 2020.\u003cbr/\u003e              Edelweiss Chocolates of Beverly Hills has been a chocolate institution since 1942. \u003cbr/\u003e              During the golden Age of Hollywood, it catered to Hollywood royalty, including the likes of Elizabeth Taylor, Frank Sinatra and Katherine Hepburn.\u003cbr/\u003e              The store is filled with handmade premium artisan chocolates, made using traditional techniques and sold in Hollywood and abroad.\u003cbr/\u003e              Owned by the Zahir family, Edelweiss has enjoyed a unique place in the fabric of Beverly Hills history for many years. \u003cbr/\u003e              Lucille Ball was a regular customer of Edelweiss and used to enter through the backdoor, passing the conveyor belt. \u003cbr/\u003e              Rumour has it the infamous chocolate conveyer belt episode in I Love Lucy was inspired by Edelweiss.\u003cbr/\u003e              Danny Zahirpour, the creative director and head chocolatier, says vibrant colours on chocolate eggs are the big trend this year.\u003cbr/\u003e              In line with that trend, he's created a modern speckled painted Easter egg made from scratch with a splatter technique. \u003cbr/\u003e              Each cost 59.95 US Dollars and are in big demand this season.\u003cbr/\u003e              \"They are hand molded and we speckle them with coloured coco butter by hand so it's almost like a handpainted design,\" he says.\u003cbr/\u003e              \"Think about Jackson Pollack, splattering the paint on the molds. Then we shell the egg and then we demold them and put them together in a 3D fashion and then they stand on a platform and then they are boxed with a beautiful Spring ribbon.\"\u003cbr/\u003e              He also hand brushes and paints 18-karat gold chocolate bunnies which sell for 24.95 US Dollars each. \u003cbr/\u003e              He says Easter is a time people will spend more money on fine, handcrafted chocolates.\u003cbr/\u003e              Katherine Spiers, food critic at KCRW, NPR public radio agrees.\u003cbr/\u003e              \"People like to eat fancy chocolate around Easter. This is the holiday where you will see people spending more of their money on the high-end chocolates so the expensive chocolatiers are going to see a big bump in business around Easter compared to say Valentine's Day and Halloween,\" she says.\u003cbr/\u003e              Kelly Green and John Kelson (aka John Kelly Chocolates) cater to Hollywood's elite and are known for some of the finest chocolates.\u003cbr/\u003e              They specialise in handmade, ultra luxurious gift boxes and presentations, making their chocolates with natural ingredients in small batches. \u003cbr/\u003e              One of their most popular items at Easter is the combined dark and milk chocolate bunnies in small round gift boxes (10.50 US Dollars for two bunnies).\u003cbr/\u003e              They say they sell thousands of these bunnies each Easter.\u003cbr/\u003e              Kelson says artisan, high quality chocolates are the biggest growing segment and are hugely popular with corporate Hollywood and VIPS.\u003cbr/\u003e              \"We have a big celebrity clientele. We're located in the heart of Hollywood in Los Angeles. I mean you can't get anymore in the centre of entertainment that that. So we do a lot of business with the studios. We have a lot of celebrities that do come directly to our stores and buy from us,\" he says.\u003cbr/\u003e              Kelson says their business keeps growing and there is always a peak in business around holiday times.\u003cbr/\u003e              He says e-commerce is also growing in leaps and bounds as people want the convenience of shopping online.\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Beverly Hills, California, US - 15 March 2018\u003cbr/\u003e              1. Pull out of Easter eggs and chocolates\u003cbr/\u003e              2. Various of Easter eggs and chocolates\u003cbr/\u003e              3. Close of spinning chocolate on enrober \u003cbr/\u003e              4. Pull out from picture on wall to wide of assembly line cooling tunnel \u003cbr/\u003e              5. Close of Easter chocolates moving along assembly line\u003cbr/\u003e              6. Various of Easter candy designs being placed on chocolates\u003cbr/\u003e              7. Set up of Ed Engoron, President and CEO of Perspectives/The Consulting Group\u003cbr/\u003e              8. SOUNDBITE (English) Ed Engoron, President and CEO of Perspectives/The Consulting Group:\u003cbr/\u003e              \"Well the chocolate industry right now is very exciting both for consumers and processors because we are going broach over 100 billion dollars this year and that's the first time. That's up about 8 percent in the last 10 years. The Swiss continue to consume about the most chocolate and that's right about 10 kilos a year. The Austrians and the Germans follow very closely behind and that is about 9 kilos a year and America is right around, somewhere around 5 kilos a year.\"\u003cbr/\u003e              9. Pull out of Edelweiss Chocolates exterior\u003cbr/\u003e              10. Close of Edelweiss Candy Kitchen sign\u003cbr/\u003e              11. Wide interior with customer buying Easter bunnies\u003cbr/\u003e              12. Wide tilt down of Easter chocolates on shelves\u003cbr/\u003e              13. Mid of Easter baskets on shelves\u003cbr/\u003e              14. Wide of Zahir family working on chocolates in kitchen \u003cbr/\u003e              15. Pull out of Danny Zahirpour, Creative Director and head chocolatier, Edelweiss Chocolates\u003cbr/\u003e              16. Wide of the hand painted speckled eggs \u003cbr/\u003e              17. Various of Zahirpour splattering colouring into speckled egg molds\u003cbr/\u003e              18. Pull out of chocolate being poured in speckled egg mold\u003cbr/\u003e              19. Mid of Zahirpour flipping mold and tapping out excess chocolate \u003cbr/\u003e              20. Mid of Zahirpour scraping excess chocolate from speckled egg mold\u003cbr/\u003e              21. Wide tilt up of Zahirpour putting two speckled eggs halves together\u003cbr/\u003e              22. Close of sealed speckled egg completed \u003cbr/\u003e              23. SOUNDBITE (English) Danny Zahirpour, creative director and head chocolatier, Edelweiss Chocolates:\u003cbr/\u003e              \"This year for us we are doing something new, we are doing our handmade speckled eggs. They are about 7 inches long and they are hand molded and we speckle them with coloured coco butter by hand so it's almost like a hand painted design. Think about Jackson Pollack, splattering the paint on the molds. And then we shell the egg and then we demold them and put them together in a 3D fashion and then they stand on a platform and then they are boxed with a beautiful spring ribbon.\"\u003cbr/\u003e              24. Mid of gold chocolate bunny and gold egg\u003cbr/\u003e              25. Close of gold chocolate egg\u003cbr/\u003e              26. Various of Zahirpour hand creating gold chocolate bunny\u003cbr/\u003e              \u003cbr/\u003e              West Hollywood, California, US - 15 March, 2018\u003cbr/\u003e              27. Pull out of Katherine Spiers, food critic at KCRW, NPR public radio\u003cbr/\u003e              28. SOUNDBITE (English) Katherine Spiers, food critic at KCRW, NPR public radio:\u003cbr/\u003e              \"People like to eat fancy chocolate around Easter. This is the holiday where you will see people spending more of their money on the high-end chocolates so the expensive chocolatiers are going to see a big bump in business around Easter compared to say Valentine's Day and Halloween where people are buying sort of more inexpensive chocolate candy, which might come in a bulk bag, that sort of thing. It's less elegant than Easter chocolate.\"\u003cbr/\u003e              29. Pull out of John Kelly Chocolates exterior\u003cbr/\u003e              30. Close of John Kelly Chocolates sandwich board\u003cbr/\u003e              31. Pull out of interior\u003cbr/\u003e              32. Wide of John Kelson with client offering chocolate sample\u003cbr/\u003e              33. Close of client eating Easter chocolate sample\u003cbr/\u003e              34. Mid pan of framed press articles \u003cbr/\u003e              35. Wide of shelves with chocolate boxes\u003cbr/\u003e              36. Close of milk chocolate bunnies gift box\u003cbr/\u003e              37. Pan of dark and milk chocolate bunnies on trays\u003cbr/\u003e              38. Close dark and milk chocolate bunnies on trays\u003cbr/\u003e              39. Wide of John Kelson, Kelly Green and chocolatier working in kitchen\u003cbr/\u003e              40. Wide of John and Kelly preparing Easter bunnies\u003cbr/\u003e              41. Mid of three Easter gift boxes\u003cbr/\u003e              42. Mid of awards and Tower gift boxes\u003cbr/\u003e              43. Close of 24 piece Assortment Boxes\u003cbr/\u003e              44. Set up of John Kelson, CEO and co-owner of John Kelly Chocolates \u003cbr/\u003e              45. SOUNDBITE (English) John Kelson, CEO and co-owner of John Kelly Chocolates: \u003cbr/\u003e              \"We have a big celebrity clientele. We're located in the heart of Hollywood in Los Angeles. I mean you can't get more in the centre of entertainment that that. So we do a lot of business with the studios. We have a lot of celebrities that do come directly to our stores and buy from us.\"\u003cbr/\u003e              46. Wide of chocolate conveyer belt\u003cbr/\u003e              47. Mid of chocolatier putting chocolate on conveyer belt\u003cbr/\u003e              48. Close of melted chocolate \u003cbr/\u003e              49. Close of chocolates on conveyer belt\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci 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