{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Barber Study Trims Black Men\u0026#39;s Blood Pressure' data-url='/boclips/videos/5c54d74fd8eafeecae20acb7' data-video-url='/boclips/videos/5c54d74fd8eafeecae20acb7' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nBarber Study Trims Black Men\u0026#39;s Blood Pressure\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eFOR CLEAN VERSION SEE STORY NUMBER: apus093816                            MARC SIMS HAS BEEN SEEING HIS BARBER ONCE A WEEK FOR SEVERAL YEARS.               THE 43-YEAR-OLD SAYS THOSE VISITS HAVE TRIMMED MORE THAN JUST HIS HAIR...        ...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eFOR CLEAN VERSION SEE STORY NUMBER: apus093816\u003cbr/\u003e              \u003cbr/\u003e              MARC SIMS HAS BEEN SEEING HIS BARBER ONCE A WEEK FOR SEVERAL YEARS. \u003cbr/\u003e              THE 43-YEAR-OLD SAYS THOSE VISITS HAVE TRIMMED MORE THAN JUST HIS HAIR...\u003cbr/\u003e              THEY'VE ALSO HELPED HIM LOWER HIS BLOOD PRESSURE.\u003cbr/\u003e              SOUNDBITE (English) Marc Sims, Lowered blood pressure:\u003cbr/\u003e              \"I didn't know it was a silent killer like it is.\"\u003cbr/\u003e              CHURCHES, BEAUTY SALONS AND OTHER COMMUNITY SPOTS HAVE LONG BEEN USED TO REACH GROUPS THAT OFTEN HAVE LIMITED ACCESS TO DOCTORS TO PROMOTE CANCER SCREENINGS AND OTHER SERVICES.\u003cbr/\u003e              DR. RONALD VICTOR, A CARDIOLOGIST AT CEDARS-SINAI MEDICAL CENTER, WANTED TO REACH BLACK MEN, A GROUP WITH HIGH RATES OF HIGH BLOOD PRESSURE.\u003cbr/\u003e              SOUNDBITE (English) Dr. Ronald Victor, cardiologist, Cedars-Sinai Medical Center:\u003cbr/\u003e               \"On average, the men in our study get their hair cut every two weeks by the same barber and do so for over a decade. I think I'm a pretty nice doctor and have loyal patients but nothing like that.\"\u003cbr/\u003e              PHARMACISTS WORKED WITH 52 BARBERSHOPS TO TEST AND TREAT ABOUT 300 MEN.\u003cbr/\u003e              AT THE START OF THE STUDY, THEIR TOP PRESSURE NUMBER AVERAGED 154. AFTER SIX MONTHS, IT FELL BY 27 POINTS FOR THOSE WHO SAW PHARMACISTS. \u003cbr/\u003e              SOUNDBITE (English) Dr. Ronald Victor, cardiologist, Cedars-Sinai Medical Center:\u003cbr/\u003e              \"For a high blood pressure trial of any kind this is a very large effect.\"\u003cbr/\u003e              THE RESULTS REPORTED MONDAY HAVE DOCTORS PLANNING TO EXPAND THE PROJECT TO MORE CITIES NATIONWIDE.\u003cbr/\u003e              SOUNDBITE (English) Dr. Ronald Victor, cardiologist, Cedars-Sinai Medical Center:\u003cbr/\u003e              \"A lot of the men in the study were working two jobs to make ends meet. It's not only difficult but for a lot of the men it would be impractical to say well I'll come see the doctor three weeks from Wednesday at 2 o clock in the afternoon.\"\u003cbr/\u003e              SOUNDBITE (English) Eric Muhammad, owner, A New You Barbershop\u003cbr/\u003e              \"It takes all of maybe 3-5 minutes to take the blood pressure reading so after I finished with my client, I would strap the blood pressure cuff on them and give them their blood pressure reading.\"\u003cbr/\u003e                \u003cbr/\u003e              SIMS SAYS HE DIDN'T KNOW HE HAD HIGH BLOOD PRESSURE UNTIL HIS BARBER CONVINCED HIM TO GET IT CHECKED. AT 175 OVER 125, SIMS WAS TOLD BY A PHARMACIST THAT HE WAS AT RISK OF HAVING A STROKE.\u003cbr/\u003e              SOUNDBITE (English) Marc Sims, Lowered blood pressure:\u003cbr/\u003e              \"Eric, my barber, he took my blood pressure every week and it constantly went down. This program saved my life. This program motivated me to help myself out and to help others in my community.\"\u003cbr/\u003e              SOUNDBITE (English) Eric Muhammad, owner, A New You Barbershop\u003cbr/\u003e              \"When I was twisting his arm to join the program, because he didn't want to do it in the first place, I did remind him of his son. Sometimes it takes that extra kick in the butt.\"\u003cbr/\u003e              ONLY HALF OF AMERICANS WITH HIGH PRESSURE HAVE IT UNDER CONTROL; AND MANY DON'T EVEN KNOW THEY HAVE THE CONDITION.\u003cbr/\u003e              SIMS SAYS NOW THAT HE HAS LOWERED HIS PRESSURE TO 125 OVER 85, HE TAKES HIS HEALTH MORE SERIOUSLY – AND FEELS AS GOOD ON THE INSIDE AS HE DOES ON THE OUTSIDE. \u003cbr/\u003e              KRYSTA FAURIA, ASSOCIATED PRESS, INGLEWOOD, CALIFORNIA\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Inglewood, California - 7 March 2018\u003cbr/\u003e              1. Various of Marc Sims getting his hair cut\u003cbr/\u003e              2. Wide of Marc Sims getting his blood pressure checked\u003cbr/\u003e              3. SOUNDBITE (English) Marc Sims, Lowered blood pressure:\u003cbr/\u003e              See transcript below \u003cbr/\u003e              Los Angeles - 8 March 2018\u003cbr/\u003e              4. Various of Dr. Ronald Victor at computer\u003cbr/\u003e              5. SOUNDBITE (English) Dr. Ronald Victor, cardiologist, Cedars-Sinai Medical Center:\u003cbr/\u003e              See transcript below \u003cbr/\u003e              Inglewood, California - 7 March 2018\u003cbr/\u003e              6. Various of Marc Sims getting his hair cut\u003cbr/\u003e              Los Angeles - 8 March 2018\u003cbr/\u003e              7. SOUNDBITE (English) Dr. Ronald Victor, cardiologist, Cedars-Sinai Medical Center:\u003cbr/\u003e              See transcript below \u003cbr/\u003e              Inglewood, California - 7 March 2018\u003cbr/\u003e              8. Various of Marc Sims getting his hair cut\u003cbr/\u003e              9. Tight of blood pressure sign on barber wall\u003cbr/\u003e              Los Angeles - 8 March 2018\u003cbr/\u003e              10. SOUNDBITE (English) Dr. Ronald Victor, cardiologist, Cedars-Sinai Medical Center:\u003cbr/\u003e              See transcript below \u003cbr/\u003e              Inglewood, California - 7 March 2018\u003cbr/\u003e              11. SOUNDBITE (English) Eric Muhammad, owner, A New You Barbershop\u003cbr/\u003e              See transcript below \u003cbr/\u003e              12. Various of Sims getting blood pressure checked\u003cbr/\u003e              13. SOUNDBITE (English) Marc Sims, Lowered blood pressure:\u003cbr/\u003e              See transcript below \u003cbr/\u003e              14. SOUNDBITE (English) Eric Muhammad, owner, A New You Barbershop\u003cbr/\u003e              See transcript below \u003cbr/\u003e              FILE: Pittsburgh - 7 August 2017\u003cbr/\u003e              15. Various of woman getting blood pressure checked\u003cbr/\u003e              Inglewood, California - 7 March 2018\u003cbr/\u003e              16. 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