{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Expert: Dollars Driving NRA Corporate Backlash' data-url='/boclips/videos/5c54d73bd8eafeecae20a1da' data-video-url='/boclips/videos/5c54d73bd8eafeecae20a1da' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nExpert: Dollars Driving NRA Corporate Backlash\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eRESTRICTION SUMMARY: AP CLIENTS ONLY              SHOTLIST:               TWITTER/@United – AP CLIENTS ONLY              Internet – 26 February 2018              1. STILL of United Airlines tweet reading (English), \"United is notifying...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eRESTRICTION SUMMARY: AP CLIENTS ONLY\u003cbr/\u003e              SHOTLIST: \u003cbr/\u003e              TWITTER/@United – AP CLIENTS ONLY\u003cbr/\u003e              Internet – 26 February 2018\u003cbr/\u003e              1. STILL of United Airlines tweet reading (English), \"United is notifying the NRA that we will no longer offer a discounted rate to their annual meeting and we are asking that the NRA remove our information from their website.\"\u003cbr/\u003e              ASSOCIATED PRESS VIA SKYPE - AP CLIENTS ONLY \u003cbr/\u003e              Los Angeles – 26 February 2018\u003cbr/\u003e              ++QUALITY AS INCOMING++\u003cbr/\u003e              2. SOUNDBITE (English) Adam Winkler, Professor at UCLA School of Law: \u003cbr/\u003e              \"I don't think that these boycotts are going to have a big effect on the NRA but I do think the boycotts reflect a larger political movement, a tide in the country that seems to be turning against the NRA. And the NRA better be paying close attention to that larger movement.\"\u003cbr/\u003e              ASSOCIATED PRESS – AP CLIENTS ONLY \u003cbr/\u003e              FILE: New York – Exact date unknown\u003cbr/\u003e              3. Various of United Airlines plane, customers and tickets being scanned \u003cbr/\u003e              ASSOCIATED PRESS VIA SKYPE - AP CLIENTS ONLY\u003cbr/\u003e              Los Angeles – 26 February 2018\u003cbr/\u003e              4. SOUNDBITE (English) Adam Winkler, Professor at UCLA School of Law: \u003cbr/\u003e              \"We've seen in recent years increasing efforts by consumers to turn companies against their disfavored political opponents. It's happened in the area of transgender rights, it's happened in the area, of now, gun rights.  We're seeing that corporations exercising political power can be used for very good ends but, at the end of the day, corporations get involved in politics, ultimately, because they want to pursue profit and please their customers.\"\u003cbr/\u003e              TWITTER/@Delta – AP CLIENTS ONLY\u003cbr/\u003e              Internet – 26 February 2018\u003cbr/\u003e              5. STILL of Delta Airlines tweet reading (English): \"Delta is reaching to the NRA to let them know we will ending their contract for discounted rates through our group travel program. We will be requesting that the NRA  remove our information from their website.\"\u003cbr/\u003e              ASSOCIATED PRESS- AP CLIENTS ONLY\u003cbr/\u003e              Los Angeles – 26 February 2018\u003cbr/\u003e              6. SOUNDBITE (English) Adam Winkler, Professor at UCLA School of Law: \u003cbr/\u003e              \"Corporations could face some risks by promoting these boycott; however, the risks are pretty small. There's no real risk that shareholders couldn't complain but there is a risk that there'll be a consumer backlash, that many of the people who are gun enthusiasts will withhold their business from those companies. And so, it's really a matter of dueling consumers for these customers, sorry. It's really a matter of dueling consumers for these companies: Do they want to please the consumers, who buy guns, or do they want to please the consumers who are demanding gun control?\"\u003cbr/\u003e              ASSOCIATED PRESS – AP CLIENTS ONLY \u003cbr/\u003e              FILE: New York – Exact date unknown\u003cbr/\u003e              7. Various of Delta Airlines planes\u003cbr/\u003e              ASSOCIATED PRESS- AP CLIENTS ONLY\u003cbr/\u003e              Los Angeles – 26 February 2018\u003cbr/\u003e              8. SOUNDBITE (English) Adam Winkler, Professor at UCLA School of Law: \u003cbr/\u003e              \"We've seen some of these corporate boycotts be very effective. For instance, when North Carolina proposed a transgender bathroom bill that would prohibit people from using the bathroom of their choice, corporations made a strong stand and caused North Carolina to rethink its policy. So, we have seen past successes by corporations pressuring elected officials.\"\u003cbr/\u003e              ASSOCIATED PRESS – AP CLIENTS ONLY\u003cbr/\u003e              Internet – 26 February 2018\u003cbr/\u003e              9. Screen grab of NRA statement on the NRA website reading (English): \"Let it be absolutely clear. The loss of a discount will neither scare nor distract one single NRA member from our mission to stand and defend the individual freedoms that have always made America the greatest nation in the world.\"\u003cbr/\u003e              ASSOCIATED PRESS VIA SKYPE - AP CLIENTS ONLY\u003cbr/\u003e              Los Angeles – 26 February 2018\u003cbr/\u003e              10. SOUNDBITE (English) Adam Winkler, Professor at UCLA School of Law: \u003cbr/\u003e              \"I think the swiftness of the push back reflects a real profound activism, especially on the left in America. I think the election of Donald Trump has stirred millions of people to take to the streets to protest...denial of women's rights. We've seen the rise of the #Metoo movement, where women are really speaking out against sexual harassment. Now we're seeing people who are sick and tired of the NRA's obstinance rise up again, too. One of the positive things about the Trump years is that it will lead to a real inspiration of the left to mobilize.\"\u003cbr/\u003e              TWITTER/@MetLife – AP CLIENTS ONLY\u003cbr/\u003e              Internet – 26 February 2018\u003cbr/\u003e              11. STILL of MetLife tweet reading (English): \"We value all our customers but have decided to end our discount program with the NRA.\"\u003cbr/\u003e              ASSOCIATED PRESS- AP CLIENTS ONLY\u003cbr/\u003e              Los Angeles – 26 February 2018\u003cbr/\u003e              12. SOUNDBITE (English) Adam Winkler, Professor at UCLA School of Law: \u003cbr/\u003e              \"I think what really matters is how big the March that Washington is. If the March on Washington is very large, we're likely to see more companies stand up to the NRA. But, if the political momentum that we're seeing in America today starts to dissipate, you can expect corporate America to fall in line with the NRA pretty quickly. Corporate America is pursuing dollars, not good politics.\"\u003cbr/\u003e              ASSOCIATED PRESS- AP CLIENTS ONLY\u003cbr/\u003e              FILE: Los Angeles – Exact date unknown\u003cbr/\u003e              13. Various of Walmart store exteriors \u003cbr/\u003e              STORYLINE: \u003cbr/\u003e              The National Rifle Association, along with the state of Florida, is facing a growing backlash as companies look to cut ties with the gun industry following the latest school massacre. \u003cbr/\u003e              Adam Winkler, a professor at the UCLA School of Law and the author of two relevant books, \"Gunfight: The Battle over the Right to Bear Arms in America\" and \"We the Corporations: How American Businesses Won Their Civil Rights,\" says the latest boycott reflects a larger political movement in America. \u003cbr/\u003e              Over the weekend, student survivors of the Valentine's Day shooting that claimed 17 lives at Marjory Stoneman Douglas High School, called for tourism boycotts of their home state until gun control measures are enacted. \u003cbr/\u003e              A growing number of large companies also announced over the weekend that they would be cutting or reducing ties with the NRA, as petitions circulated online targeting companies offering discounts to NRA members on its website. \u003cbr/\u003e              Winkler cautions that at the end of the day, it's dollars and not good politics, that push companies to make these decisions.\u003cbr/\u003e              \"We're seeing that corporations exercising political power can be used for very good ends but, at the end of the day, corporations get involved in politics, ultimately, because they want a pursue profit and please their customers,\" Winkler told the Associated Press. \u003cbr/\u003e              The NRA said companies that are severing ties with the gun rights group and its members are wrongly punishing them for the Florida shooting. \u003cbr/\u003e              In a statement sent Saturday, NRA spokeswoman Jennifer Baker said the group's 5 million members have long enjoyed discounts and benefits from many American corporations. \u003cbr/\u003e              \"Since the tragedy in Parkland, Florida, a number of companies have decided to sever their relationship with the NRA, in an effort to punish our members who are doctors, farmers, law enforcement officers, fire fighters, nurses, shop owners and school teachers that live in every American community,\" the statement said. \u003cbr/\u003e              The group says it had \"nothing at all to do with the failure of that school's security preparedness ... or the cruel failures of both federal and local law enforcement.\"\u003cbr/\u003e              Meanwhile, Walmart Inc., the world's largest retailer, said Monday that it would not be changing its current policies related to gun purchases, but added that it already has a rigorous background check for buyers.\u003cbr/\u003e              ===========================================================\u003cbr/\u003e              Clients are reminded: \u003cbr/\u003e              (i) to check the terms of their licence agreements for use of content outside news 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