{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='OBS boss on changing world of Olympic broadcasting' data-url='/boclips/videos/5c54d737d8eafeecae20a05d' data-video-url='/boclips/videos/5c54d737d8eafeecae20a05d' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nOBS boss on changing world of Olympic broadcasting\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eThe number of people watching the Olympic Games has recently increased in \"countries you wouldn't expect,\" according to the head of the Olympic Broadcasting Services (OBS).               OBS CEO Yiannis Exarchos says there is \"a lot of...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eThe number of people watching the Olympic Games has recently increased in \"countries you wouldn't expect,\" according to the head of the Olympic Broadcasting Services (OBS). \u003cbr/\u003e              OBS CEO Yiannis Exarchos says there is \"a lot of consumption\" of winter sports in countries like India and across the Middle East, thanks to the internet, social media and globalization. \u003cbr/\u003e              He says his organisation aims \"to bring the millennial generation closer to sports\" using \"tools that are relevant\" to them, such as the Olympic Channel. \u003cbr/\u003e              The internet television service is \"always on\" throughout the year, even when there are no Olympic competitions.\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Pyeongchang, South Korea - 17 February 2018\u003cbr/\u003e              1. Wide of OBS (Olympic Broadcasting Services) tour through facilities\u003cbr/\u003e              2. Close of worker at monitors\u003cbr/\u003e              3. Wide of workroom with monitors\u003cbr/\u003e              4. Mid of OBS tour, pan right to work room \u003cbr/\u003e              5. Mid of workers\u003cbr/\u003e              Pyeongchang, South Korea - 23 February 2018\u003cbr/\u003e              6. SOUNDBITE (English) Yiannis Exarchos, OBS CEO:\u003cbr/\u003e              \"The IOC being the organization leading the sports movement, we felt that we have a mission, an objective, which is to bring the millennial generation closer to sports. But to do that, we need to do it in means an use tools that are relevant to this generation. This generation does not necessarily watch too much traditional television. They follow what's happening on their mobile phones, on their tablets. They constantly share, they post on social media. So the Olympic Channel is an always on platform designed precisely to engage with this generation.\"\u003cbr/\u003e              Pyeongchang, South Korea - 17 February 2018\u003cbr/\u003e              7. Wide of hallway, pan down\u003cbr/\u003e              8. Mid of workers in front of monitors\u003cbr/\u003e              9. Wide of workroom\u003cbr/\u003e              Pyeongchang, South Korea - 23 February 2018\u003cbr/\u003e              10. SOUNDBITE (English) Yiannis Exarchos, OBS CEO:\u003cbr/\u003e              \"I believe that now the big change will come from the disruption from major technologies coming from outside of this industry. Technologies that have to do with the amplification of computational capacity that will result in all the miracles of artificial intelligence that we'll see. Augmented reality I believe will be a big player. Internet of things will be a huge component. And I believe that it would be suicidal if media ignored those changes simply because they do not necessarily come from within the media industry.\"\u003cbr/\u003e              Pyeongchang, South Korea - 17 February 2018\u003cbr/\u003e              11. Mid of of OBS personel watching screens\u003cbr/\u003e              12. Wide of OBS tour at facility \u003cbr/\u003e              Pyeongchang, South Korea, February 23rd 2018\u003cbr/\u003e              13. SOUNDBITE (English) Yiannis Exarchos, OBS CEO:\u003cbr/\u003e              \"In the past, North America and Europe were extremely strong and the rest was minor. But now you see a lot of significant traction in these other areas. I can tell you India – already we see a lot of consumption through the Olympic channel. We didn't really expect that. You see also, especially from young people, that it's in countries from Africa, from the Middle East and so on that they follow winter sports. Why? Young people communicate much more today. Many of them travel much more. You have so many people who go and study abroad so get more familiar with winter sports. So you can already see that there is significant presence of winter sports in countries you wouldn't expect.\"\u003cbr/\u003e              Pyeongchang, South Korea - 17 February 2018\u003cbr/\u003e              14. 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