{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Beverly Hills luxury gifts for clients who have cash to flash' data-url='/boclips/videos/5c54d6b1d8eafeecae205a00' data-video-url='/boclips/videos/5c54d6b1d8eafeecae205a00' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nBeverly Hills luxury gifts for clients who have cash to flash\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEADIN:              From over-the-knee crystal boots for ten thousand dollars to fountain pens for nearly three times that much - Beverly Hills is the place to head for luxury gifts this holiday season.              Retailers are hoping...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEADIN:\u003cbr/\u003e              From over-the-knee crystal boots for ten thousand dollars to fountain pens for nearly three times that much - Beverly Hills is the place to head for luxury gifts this holiday season.\u003cbr/\u003e              Retailers are hoping the baby boomer and millennial market will boost sales of high end goods.\u003cbr/\u003e              STORYLINE: \u003cbr/\u003e              In the heart of Beverly Hills in California is Rodeo Drive, three blocks of shops selling luxury.\u003cbr/\u003e              At Christmas the bright blue skies and mild temperature act as tourist traps and a shopping heaven for those who are wealthy enough to afford it.\u003cbr/\u003e              This year retailers are hoping for an upswing in the sales of luxury purchases after last year's sluggish economy and uncertainty surrounding the U.S. presidential election.\u003cbr/\u003e              Shoes, jewelry and bags remain the fastest-growing luxury categories, according to consultant Bain \u0026amp; Company's annual global luxury study.\u003cbr/\u003e              Blair Schlecter, Director of Economic Development and Government Affairs at the Beverly Hills Chamber of Commerce is expecting a good season. \"The National Retail Federation is projecting about a 4 per cent increase in annual retail shopping nationwide. In Beverly Hills we're looking for really another strong year. Traditionally the holiday season is always the strongest in terms of revenue for the city and for the businesses so usually between a 10 and 20 per cent increase year over year, over year. Looking for another strong year in 2017-2018.\" \u003cbr/\u003e              Schlecter also says baby boomers remain vitally important to the retail sector: \"Millennial's are an important aspect of the economy but baby boomers are still maintaining their position of strength so it will be a little bit of time before millennial are sort of the core demographic of shopping. I think millennial's right now are about 92 million versus 77 million baby boomers, but still never the less baby boomers are still sort of the core shopper still in town. They produce the most revenue in terms of shopping so we're really looking to target them as well as the next millennial generation as well\".\u003cbr/\u003e              At Saks Fifth Avenue staff hope the instore atmosphere will be an experience that shoppers are looking for.\u003cbr/\u003e              It's a place to get the more unusual items, as well as the expensive ones. \u003cbr/\u003e              Like these St. Laurent Niki Over-the-Knee Crystal Boots selling for $10,000.00 USD.\u003cbr/\u003e              Bond No.9 New York produces iconic crystal collector bottles. This American parfumerie has a New York-centric concept behind the eau de parfum talking-piece bottles. \u003cbr/\u003e              If you prefer stones with more karats there is a 14.03 karat yellow radiant diamond ring by Graff selling for $1.4 million.\u003cbr/\u003e              Alexander McQueen has an embroidered shoulder floor-length grown fit for a special holiday season gala at $6,645.00 USD.\u003cbr/\u003e              Other designer gowns here include Zuhair Murad and Berta.\u003cbr/\u003e              Judith Leiber's crystal purses still remain a very popular Christmas gift item, especially the novelty purses such as hot air balloons or sunglasses bags from $4,999 (US).\u003cbr/\u003e              For men Shearling jackets and coats are on trend. \u003cbr/\u003e              Brunello Cucinelli's leather shearling jacket is $6,595.00 while the designer's buttoned overcoat is $5,696.00.\u003cbr/\u003e              Jonathan O'Keefe, Saks Fifth Avenue Club director in Beverly Hills is in charge of helping VIP's and those who want the full luxury service at home.\u003cbr/\u003e              There are nine stylists and a van to transport whatever you need to your front door.\u003cbr/\u003e              O'Keefe says: \"We have a Mercedes Sprinter which is fully equipped with a safe so we can bring jewelry. We can't bring a complete wardrobe. We can bring a seamstress. We can bring a makeup artist to your home or your hotel room. It doesn't have to be in Beverly Hills. It could be in Orange Count, it could be in Palm Springs. It could be anywhere within a reasonable driving distance\".\u003cbr/\u003e              Gearys is a luxury world-renowned store of specially curated luxury goods including the finest crystal, silver, and jewelry.\u003cbr/\u003e              The Baccarat Tuile de Cristale, Frozen Chandelier with layered crystal modules which magnify the light is selling for $19,300.00.\u003cbr/\u003e              If the love of your life is a watch collector, what better present than this 1834 Wolf Baron 24-Piece Cabinet Winder which holds 24 time pieces which can be controlled by an app on your phone at $17,999.\u003cbr/\u003e              The late architect Zaha Hadid designed the Fontana Bowl in Midnight Blue, a special limited edition she created for Lalique crystal. It will set you back  $12,000 (US).\u003cbr/\u003e              Schlecter says: \"E-commerce represents about twelve per cent of sales nationwide but there is evidence that it is kind of hitting a plateau in terms of the amount of sales it will produce. For the luxury market brick and mortar is still key here in Beverly Hills especially. What Beverly Hills has been looking to do particularly is create an experience. Bring someone in for something they can't find online so whether it's some kind of curated events or some other aspect of the shopping experience - that's going to be key and we see that continuing to make inroads and getting people to come out and shop in person.\"\u003cbr/\u003e              Thomas J. Blumenthal, President and CEO Gearys Beverly Hills says business is strong this season and he agrees people want service when they're buying.\u003cbr/\u003e              \"There is a whole process that goes along with it that everybody that is buying that sort of product really deserves. They deserve to have the explanation. They deserve to have the follow through service. They deserve to have everything that stands behind the product and so that's what we offer that's different from what an online merchant can offer\" says Blumenthal.\u003cbr/\u003e              This year gifts include an 18 karat gold limited edition fountain pen for $29,000 (US) - it's one of just eleven that have been made worldwide.\u003cbr/\u003e              If you have a passion for gold how about these 18 karat sunglasses for $11,000.00 (US)?\u003cbr/\u003e              If the object of your affections loves Porche cars, how about teaming it up with the One Millionth Porsche 911 Datetimer Watch, price: $4,200.00.\u003cbr/\u003e              The 911 Soundbar is actually made with a G13 tailpipe. It costs: $3,500 (US).\u003cbr/\u003e              The Porsche 911 Bluetooth Speaker is made with a GT3 car exhaust and cost much less, just $599.00 (US).\u003cbr/\u003e              If you want to feel very special heading into the office there are always these carbon fibre brief cases, big and small cases cost $1,200.00 and $1,800.00 (US) respectively.\u003cbr/\u003e              Finally why not ditch the car and take a walk into the work place, then you can show off Porche's Sports Bounce S4 Running shoes designed by Adidas at $520.00 (US).\u003cbr/\u003e              In Beverly Hills the luxury market has something for everyone, even if they don't know it yet.\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Beverly Hills, California, US - 11, December 2017\u003cbr/\u003e              1. Zoom out of tourists and pan to shoppers on Two Rodeo high-end outdoor shopping area\u003cbr/\u003e              2. Wide of Two Rodeo Christmas tree with shoppers\u003cbr/\u003e              3. Mid of Two Rodeo Drive sign with shoppers in background\u003cbr/\u003e              4. Wide of shoppers walking on Rodeo Drive\u003cbr/\u003e              5. Set up expert Blair Schlecter, Director of Economic Development and Government Affairs, Beverly Hills Chamber of Commerce\u003cbr/\u003e              6. SOUNDBITE: (English) Blair Schlecter, Director of Economic Development and Government Affairs, Beverly Hills Chamber of Commerce\u003cbr/\u003e              \"The National Retail Federation is projecting about a four per cent increase in annual retail shopping nationwide. In Beverly Hills we're looking for really another strong year. Traditionally the holiday season is always the strongest in terms of revenue for the city , and for the businesses so usually between a ten and twenty per cent increase year, over year, over year. Looking for another strong year in 2017-2018\".\u003cbr/\u003e              7. Mid of shoppers\u003cbr/\u003e              8. Pull out from street sign to Beverly Hills buildings\u003cbr/\u003e              9. SOUNDBITE (English) Blair Schlecter, Director of Economic Development and Government Affairs, Beverly Hills Chamber of Commerce:\u003cbr/\u003e              \"Millennial's are an important aspect of the economy, but baby boomers are still maintaining their position of strength so it will be a little bit of time before millennials are sort of the core demographic of shopping. I think millennial's right now are about 92 million versus 77 million baby boomers, but still never the less, baby boomers are still sort of the core shopper still in town. They produce the most revenue in terms of shopping so we're really looking to target them as well as the next millennial generation as well.\"\u003cbr/\u003e              10. Exterior of Saks Fifth Avenue in Beverly Hills\u003cbr/\u003e              11. Wide interior Saks Fifth Avenue \u003cbr/\u003e              12. Close tilt down on St. Laurent Niki Over-the-Knee Crystal Boots ($10,000.00 USD)\u003cbr/\u003e              13. Wide of St. Laurent Niki-Over-the-Knee Crystal Boots\u003cbr/\u003e              14. Close of Bond No.9 New York crystal bottles\u003cbr/\u003e              15. Wide of three Bond No.9 crystal bottles\u003cbr/\u003e              16. Close of multi-colored crystals\u003cbr/\u003e              17. Close of 14.03 karat yellow radiant diamond ring with white kite shed diamond shoulders by Graff ($1.4 million)\u003cbr/\u003e              18. Wide of employee at Graff jewelry counter\u003cbr/\u003e              19. Zoom out of sequined detail on fashion model wearing Alexander McQueen embroidered shoulder floor-length grown ($6,645.00 USD) \u003cbr/\u003e              20. Wide of two other gowns \u003cbr/\u003e              21. Mid of black and white Zuhair Murad gown\u003cbr/\u003e              22. Zoom out of Judith Leiber crystal purse display case \u003cbr/\u003e              23. Close of three jeweled Judith Leiber purses\u003cbr/\u003e              24. Close of sunglasses purse\u003cbr/\u003e              25. Mid of jacket Brunello Cucinelli leather shearling jacket ($6,595.00)\u003cbr/\u003e              26. Tilt down of Brunello Cucinelli buttoned overcoat ($5,696.00)\u003cbr/\u003e              27. Set up Jonathan O'Keefe, Saks Fifth Avenue Club director in Beverly Hills \u003cbr/\u003e              28. Zoom out of Saks Fifth Avenue Mercedes traveling van arriving at address\u003cbr/\u003e              29 . SOUNDBITE (English) Jonathan O'Keefe, Saks Fifth Avenue Club director in Beverly Hills: \u003cbr/\u003e              \"We have a Mercedes Sprinter which is fully equipped with a safe so we can bring jewelry. We can bring a complete wardrobe. We can bring a seamstress. We can bring a makeup artist to your home or your hotel room. It doesn't have to be in Beverly Hills. It could be in Orange County, it could be in Palm Springs. It could be anywhere within a reasonable driving distance.\"\u003cbr/\u003e              30. Zoom out of exterior Gearys Beverly Hills \u003cbr/\u003e              31. Wide interior Gearys Beverly Hills\u003cbr/\u003e              32. Wide pan of jewelry and crystal department \u003cbr/\u003e              33. Pull out of Baccarat Tuile de Cristale, Medium Frozen Chandelier with layered crystal modules which magnify the light ($19,300.00)\u003cbr/\u003e              34. Close of Baccarat chandelier \u003cbr/\u003e              35. Close of 1834 Wolf Baron 24-Piece Cabinet Winder that can hold 24 watches controlled by an app on your phone ($17,999.00)\u003cbr/\u003e              36. Zoom out of app on phone being activated to show watches spinning\u003cbr/\u003e              37. Close of watch spinning\u003cbr/\u003e              38. Close zoom out of Lalique sign and vase to wide of crystal vases\u003cbr/\u003e              39. Close of Lalique Zaha Hadid Lalique Fontana Bowl in Midnight Blue, Numbered Edition (one of the last pieces she designed for Lalique crystal ($12,000.00)\u003cbr/\u003e              40. Close up of Zaha Hadid Fontana Bowl\u003cbr/\u003e              41. SOUNDBITE (English) Blair Schlecter, Director of Economic Development and Government Affairs, Beverly Hills Chamber of Commerce:\u003cbr/\u003e              \"E-commerce represents about twelve per cent of sales nationwide, but there is evidence that it is kind of hitting a plateau in terms of the amount of sales it will produce. For the luxury market brick and mortar is still key, here in Beverly Hills especially. What Beverly Hills has been looking to do particularly is create an experience. Bring someone in for something they can't find online so whether it's some kind of curated events or some other aspect of the shopping experience - that's going to be key and we see that continuing to make inroads and getting people to come out and shop in person.\"\u003cbr/\u003e              42. Set up of Thomas J. Blumenthal, President and CEO Gearys Beverly Hills \u003cbr/\u003e              43. Wide of Christmas table setting\u003cbr/\u003e              44. Wide of people in Gearys Beverly Hills store\u003cbr/\u003e              45. SOUNDBITE (English) Thomas J. Blumenthal, President and CEO Gearys Beverly Hills: \u003cbr/\u003e              \"There is a whole process that goes along with it that everybody that is buying that sort of product really deserves. They deserve to have the explanation. They deserve to have the follow through service. They deserve to have everything that stands behind the product and so that's what we offer that's different from what an online merchant can offer.\"\u003cbr/\u003e              46. Pull out exterior of Porsche Design store on Rodeo Drive\u003cbr/\u003e              47. Wide interior of Porsche Design store \u003cbr/\u003e              48. Close up 18 karat gold limited edition fountain pen ($29,000.00) limited worldwide edition of eleven \u003cbr/\u003e              49. Close up 18-karat gold sunglasses ($11,000.00)\u003cbr/\u003e              50. Close of One Millionth Porsche 911 Datetimer Watch - limited edition of 20 timepieces in the US ($4,200.00)\u003cbr/\u003e              51. Mid of 911 Soundbar (made with G13 car tailpipe $3,500.00)\u003cbr/\u003e              52. Close Porsche 911 Bluetooth Speaker (made with a GT3 car exhaust pipe ($599.00)\u003cbr/\u003e              53. Pull out of carbon fibre brief cases (two sizes: $1,800.00 and $1,200.00) \u003cbr/\u003e              54. Close of men's Sports Bounce S4 running shoe ($520.00)\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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