{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Viagra Goes Generic with Little White Pill' data-url='/boclips/videos/5c54d6a8d8eafeecae205589' data-video-url='/boclips/videos/5c54d6a8d8eafeecae205589' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nViagra Goes Generic with Little White Pill\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eDANIEL LOBELLO IS AMONG THE MILLIONS OF MEN WHOSE SEX LIVES HAVE BEEN REINVIGORATED BY PILLS.              SOUNDBITE: (English) Daniel Lobello, Erectile Dysfunction Patient:              ++partially covered with b-roll++             ...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eDANIEL LOBELLO IS AMONG THE MILLIONS OF MEN WHOSE SEX LIVES HAVE BEEN REINVIGORATED BY PILLS.\u003cbr/\u003e              SOUNDBITE: (English) Daniel Lobello, Erectile Dysfunction Patient:\u003cbr/\u003e              ++partially covered with b-roll++\u003cbr/\u003e              \"Having access to the medication has improved my relationship, because it takes a lot of the stress and tension away.\"\u003cbr/\u003e              FOR MANY ERECTILE DYSFUNCTION PATIENTS, IT ALSO TAKES AWAY A LOT OF THEIR CASH.\u003cbr/\u003e              SOUNDBITE: (English) Daniel Lobello, Erectile Dysfunction Patient: \u003cbr/\u003e              \"The cost of the medication does limit the sex.\"\u003cbr/\u003e              THAT'S ABOUT TO CHANGE. PFIZER'S PATENT-PROTECTED MONOPOLY ON ITS BLOCKBUSTER IMPOTENCE DRUG VIAGRA ENDS NEXT WEEK.\u003cbr/\u003e              TWO GENERIC VERSIONS HIT THE MARKET ON MONDAY, AND MANY MORE, MUCH CHEAPER ONES, WILL ARRIVE IN JUNE.\u003cbr/\u003e              SOUNDBITE: (English) Dr. Matthias Hofer, Northwestern Memorial Hospital:  \u003cbr/\u003e              ++partially covered with b-roll++\u003cbr/\u003e              \"It will specifically make a difference for patients who were not able to or unwilling to afford the expenses associated with Viagra now.\"\u003cbr/\u003e              PATIENTS LIKE BRIAN SMITH, WHO SOMETIMES HAD TO GO TO EXTREME MEASURES TO GET THEIR HANDS ON E-D MEDICATIONS. \u003cbr/\u003e              SOUNDBITE: (English) Brian Smith, Erectile Dysfunction Patient:  \u003cbr/\u003e              ++partially covered with b-roll++\u003cbr/\u003e              \"Was it affordable? Out of the question in Medicare's way of doing it with my Part D medical coverage. But I found a way by going through illegal channels, and I bought them in Canada.\"\u003cbr/\u003e              PFIZER BELIEVES IT HAS FOUND A WAY TO BOTH HELP PATIENTS WITH THE COST AND FIGHT BACK AGAINST THE IMPENDING GENERICS GOING ON THE MARKET.\u003cbr/\u003e              THE DRUGMAKER IS TURNING ITS LITTLE BLUE PILL WHITE.\u003cbr/\u003e              SOUNDBITE: (English) Jim Sage, Pfizer Essential Health (partially covered):  \u003cbr/\u003e              ++partially covered with b-roll++\u003cbr/\u003e              \"We will continue to support the branded version of Viagra. It'll maintain the same name. There will also be a generic version, and in our case, in Pfizer's case, we will have an authorized generic.\"\u003cbr/\u003e              SUPPORT FOR BRANDED VIAGRA INCLUDES A CASH HOME-DELIVERY PROGRAM AT HALF PRICE, INCREASED COPAY CARD DISCOUNTS FOR UNINSURED PATIENTS, AND COPAYMENTS AS LOW AS $20 FOR MOST INSURED PATIENTS. PFIZER WILL SELL ITS GENERIC VERSION AT HALF THE 65-DOLLAR-A-PILL RETAIL PRICE. PHARMACEUTICALS ANALYST ERIK GORDON SAYS PFIZER'S PLAN IS UNPRECEDENTED.\u003cbr/\u003e              SOUNDBITE: (English) Professor Erik Gordon, University of Michigan:\u003cbr/\u003e              ++partially covered with b-roll++\u003cbr/\u003e              \"What usually happens is companies cut off marketing, because they're going to lose 90 or 98 percent of the business pretty quickly no matter what they do. Pfizer is really hoping to keep a lot of the business. Even if it keeps 20 percent of the business, this campaign will be a success.\"\u003cbr/\u003e              BLUE, WHITE OR WHATEVER COLOR, MORE AFFORDABLE E-D PILLS SHOULD BE EASIER TO COME BY.\u003cbr/\u003e              MIKE HOUSEHOLDER, ASSOCIATED PRESS.\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Chicago – December 1, 2017\u003cbr/\u003e              1. Erectile dysfunction patient Daniel Lobello talks with Dr. Matthias Hofer in an exam room\u003cbr/\u003e              2. SOUNDBITE (English) Daniel Lobello, Erectile Dysfunction Patient (partially covered):\u003cbr/\u003e              ++TRANSCRIPT BELOW++ \u003cbr/\u003e              3. Lobello looks up at Hofer as he speaks\u003cbr/\u003e              4. UPSOUND Hofer says: \"You pay all of it just out of your pocket, right?\"\u003cbr/\u003e              5. SOUNDBITE (English) Daniel Lobello, Erectile Dysfunction Patient:\u003cbr/\u003e              ++TRANSCRIPT BELOW++ \u003cbr/\u003e              6. Various of Lobello and Hofer in the exam room; and Hofer writing a prescription\u003cbr/\u003e              7. SOUNDBITE (English) Dr. Matthias Hofer, Northwestern Memorial Hospital (partially covered):\u003cbr/\u003e              ++TRANSCRIPT BELOW++ \u003cbr/\u003e              8. Various of erectile dysfunction patient Brian Smith seated outside\u003cbr/\u003e              9. SOUNDBITE (English) Brian Smith, Erectile Dysfunction Patient (partially covered):\u003cbr/\u003e              ++TRANSCRIPT BELOW++ \u003cbr/\u003e              10. Smith sits outside\u003cbr/\u003e              \u003cbr/\u003e              New York – December 4, 2017\u003cbr/\u003e              11. A person opens a bottle and spreads white pills over a table\u003cbr/\u003e              12. SOUNDBITE (English) Jim Sage, Pfizer Essential Health (partially covered):  \u003cbr/\u003e              ++TRANSCRIPT BELOW++ \u003cbr/\u003e              Chicago – December 1, 2017\u003cbr/\u003e              13. Lobello chats with Hofer\u003cbr/\u003e              New York – December 4, 2017\u003cbr/\u003e              14. Various of Viagra pills and a generic version of the drug\u003cbr/\u003e              Ann Arbor, Michigan – December 4, 2017\u003cbr/\u003e              15. Erik Gordon, a professor and pharmaceuticals analyst, speaks during an interview at the University of Michigan's Ross School of Business\u003cbr/\u003e              16. SOUNDBITE (English) Professor Erik Gordon, University of Michigan (partially covered):  \u003cbr/\u003e              ++TRANSCRIPT BELOW++ \u003cbr/\u003e              New York – December 4, 2017\u003cbr/\u003e              17. Various of Viagra pills and Viagra's generic counterpart\u003cbr/\u003e              Chicago – December 1, 2017\u003cbr/\u003e              18. Various of Hofer writing a prescription; and Lobello in the exam room\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star-half-stroke text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=340584\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003eHigher Ed\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=1319782\"\u003eCareer \u0026amp; 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