{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Organic baby food delivered to busy mums\u0026#39; doors' data-url='/boclips/videos/5c54d6a4d8eafeecae205388' data-video-url='/boclips/videos/5c54d6a4d8eafeecae205388' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nOrganic baby food delivered to busy mums\u0026#39; doors\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEADIN:                An L.A. company is delivering organic, farm-to-highchair baby food directly to busy mums' doors.              Yumi recently received 4.1 million US dollar funding to target the new millennial market of mothers.    ...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEADIN:  \u003cbr/\u003e              An L.A. company is delivering organic, farm-to-highchair baby food directly to busy mums' doors.\u003cbr/\u003e              Yumi recently received 4.1 million US dollar funding to target the new millennial market of mothers.\u003cbr/\u003e              STORYLINE: \u003cbr/\u003e              Busy mothers with hetic schedules and endless tiredness, can cross one item off their to-do list... .pureeing baby food. \u003cbr/\u003e              Yumi, is a fresh organic baby food delivery service of chef-prepared nutrient rich meals without preservatives, sugar and additives.\u003cbr/\u003e              Based in Los Angeles it services California, Arizona, Nevada and Utah. There are even plans to go nationwide.\u003cbr/\u003e              Lisa Lee, full-time working mum of seven month old Sydney and two and a half year old Paige has embraced the concept. \u003cbr/\u003e              \"It's difficult for me at times to go to the grocery store, to purchase food, and puree it myself, so it's great to have something that's delivered to your home, very convenient. It gives me extra time to spend with the my kids and I don't have to worry about introducing unhealthy food,\" says Lee.\u003cbr/\u003e              Between 2010 and 2015, the baby food industry globally went from 36.7 billion U.S. Dollars to about 55 billion U.S. Dollars. \u003cbr/\u003e              However 'traditional' baby food sales dropped because more mothers were making their meals at home, according to Euromonitor.\u003cbr/\u003e              Yumi sources local organic farms in California for its single-ingredient purees, as well as signature blends in over 50 flavours, which include catchy hip names such a Blue Yamma and Mango Tango. \u003cbr/\u003e              They're all made at a 20 thousand square foot facility in downtown LA.\u003cbr/\u003e              It was founded by former private equity executive and former investment banker Angela Sutherland and former Wall Street Journal and New York Times reporter covering startups and innovation Evelyn Rusli. \u003cbr/\u003e              \"There hasn't really been changes in the baby food space for decades. When we came about we decided that we should disrupt this space. We should change the way that baby food is and change the way that people view baby food,\" says Sutherland.\u003cbr/\u003e              \"We raised capital from a large group of investors, including savvy angel investors who typically invest in consumer and tech, as well as big venture capital firms. We believe they invested in us because of the mission because we are taking a really holistic approach to feeding your babies,\" adds Rusli.\u003cbr/\u003e              Sutherland says the company came about when she was pregnant and realised that the only options were to be pressured to meal plan and cook every serving from scratch or buy baby foods that were not fresh, or even if they were organic, they still had preservatives to give them shelf life.\u003cbr/\u003e              She says the company worked with a team of dieticians, doctors and chefs to develop its recipes which follow the Food and Drug Administration's 2016 daily-intake recommendations for infants. \u003cbr/\u003e              Sutherland and Rusli say all the products are certified organic by the U.S. Department of Agriculture and contain a mass variety of whole ingredients that are just too tough and time consuming for mothers to research and find today.\u003cbr/\u003e              Cat Farber, is a working mother of two children including seven month old daughter Matilda.\u003cbr/\u003e              \"I'm a working mom so my hours are all over the place during the week,\" she says. \"It's very hard to know which days I'm going to be able to get to the grocery store, buy the organic produce, get home, be able to puree it, able it with an expiration date and then have it ready for my babies so the thing love about this project is the convenience factor.\"\u003cbr/\u003e              Lauren Cornell, is a registered dietician at Lauren Cornell Nutrition. She says that organic food contains fewers pesticides.  \u003cbr/\u003e              \"There have been a few papers that have come out that are leading us towards finding more of a definitive answer, such as one that was published in the Environmental Health Perspectives Journal in 2016, and that looked at studying children who ate conventional for five to seven days, then organic for five to seven days, and then back to conventional for five to seven days. What they found was when they tested their urine at each stage, the evidence of pesticides in their urine was significantly higher on the days that they consumed conventional.\"\u003cbr/\u003e              Parents who want to reduce their kids' exposure to pesticides may seek out organic fruits and vegetables, but they aren't necessarily safer or more nutritious than conventional foods, the U.S. leading paediatricians group, the American Academy of Paediatrics said in 2012. \u003cbr/\u003e              Subscriptions for Yumi are a monthly fee for a once a week delivery of chef-prepared meals, six per box. However they don't come cheap.\u003cbr/\u003e              A single, small jar ranges from 6.07 to 8.33 U.S. Dollars depending on the ingredients.\u003cbr/\u003e              However Yumi says that a pilot test with 100 mothers in early 2017 found that mums said it was worth the price for the convenience and quality of ingredients.\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Los Angeles, California, U.S. - 24 October 2017\u003cbr/\u003e              1. Mid of delivery man delivering Yumi organic baby food to a mother's house UPSOUND (English) \"Good afternoon your baby food delivery\", \"Thank you for the delivery\", \"My pleasure, have a great day.\"\u003cbr/\u003e              2. Pull out of a mother opening delivery box\u003cbr/\u003e              3. Close of hand spooning food into bowl\u003cbr/\u003e              4. Mid of mother Lisa Lee putting food in bowl\u003cbr/\u003e              5. Various of Lee feeding her baby Sydney\u003cbr/\u003e              6. SOUNDBITE (English) Lisa Lee, working mother:  \u003cbr/\u003e              \"It's difficult for me at times to go to the grocery store, to purchase food, puree it myself. So it's great to have something that's delivered to your home, very convenient. It gives me extra time to spend with my kids and I don't have to worry about introducing unhealthy food.\"\u003cbr/\u003e              7. Various of Yumi jars of food in kitchen \u003cbr/\u003e              8. Wide of kitchen \u003cbr/\u003e              9. Pull out of Angela Sutherland, Yumi, CEO and Co-Founder and Evelyn Rusli, Yumi, President, CMO, and Co-Founder\u003cbr/\u003e              10. Close of Angela Sutherland, Yumi, CEO and Co-Founder Yumi\u003cbr/\u003e              11. Close of Evelyn Rusli, Yumi, President, CMO, and Co-Founder\u003cbr/\u003e              12. Mid of Sutherland and Rusli speaking to kitchen staff\u003cbr/\u003e              13. SOUNDBITE (English) Angela Sutherland, Yumi, CEO and Co-Founder:\u003cbr/\u003e              \"When we looked for funding, we realised that the legacy brands weren't responding to the needs of the new millennial parent. And so that meant that all these brands that used to exist on the store shelves that our parents used, weren't adapting to what millennials needed. One of the great innovations of tech is to really come to a space that hasn't been innovated in a really long time and create innovation. There hasn't really been changes in the baby food space for decades. So when we came about we decided that we should disrupt this space. We should change the way that baby food is and change the way that people view baby food.\"\u003cbr/\u003e              14. Wide of kitchen staff cutting fresh vegetables\u003cbr/\u003e              15. Mid of kitchen staff member cutting broccoli\u003cbr/\u003e              16. Pull out from Yumi sign to wide of kitchen staff cutting vegetables\u003cbr/\u003e              17. SOUNDBITE (English) Evelyn Rusli, Yumi, President, CMO, and Co-Founder:\u003cbr/\u003e              \"We raised capital from a large group of investors, including savvy angel investors who typically invest in consumer and tech, as well as big venture capital firms. We believe they invested in us because of the mission, because we are taking a really holistic approach to feeding your babies. So it's not just about creating a really intelligently designed baby food product, but it's also the 360 degree support system around it. So we have media and we also have nutrition experts so you can call up at any time and find out about how to feed your baby and why.\"\u003cbr/\u003e              18. Various of kitchen staff preparing food\u003cbr/\u003e              19. Working mother Cat Farber opening refrigerator \u003cbr/\u003e              20. Various of Farber feeding her baby Matilda\u003cbr/\u003e              21. SOUNDBITE (English) Cat Farber, working mother:\u003cbr/\u003e              \"I'm a working mom so my hours are all over the place during the week. It's very hard to know which days I'm going to be able to get to the grocery store, buy the organic produce, get home, be able to puree it, label it with an expiration date and then have it ready for my baby. So the thing that I love about this project really is the convenience factor.\"\u003cbr/\u003e              22. Various of Cat Farber playing with her baby Matilda\u003cbr/\u003e              \u003cbr/\u003e              Beverly Hills, California, U.S. - 25 October 2017\u003cbr/\u003e              23. Pull out Lauren Cornell, MS, RD, registered dietician and founder of Lauren Cornell Nutrition\u003cbr/\u003e              24. SOUNDBITE (English) Lauren Cornell, MS, RD, registered dietician, Lauren Cornell Nutrition\u003cbr/\u003e              \"The studies are widely inconclusive when comparing organic produce to conventional or non-organic produce consumption and whether or not that affects health. There have been a few papers that have come out that are leading us towards finding more of a definitive answer, such as one that was published in the Environmental Health Perspectives Journal in 2016, and that looked at studying children who ate conventional for five to seven days, then organic for five to seven days, and then back to conventional for five to seven days. What they found was when they tested their urine at each stage, the evidence of pesticides in their urine was significantly higher on the days that they consumed conventional.\"\u003cbr/\u003e              \u003cbr/\u003e              Los Angeles, California, U.S. - 24 October 2017\u003cbr/\u003e              25. 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Mid of delivery driver getting in truck and driving off\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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