{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Super luxury sports cars tempt Arab petrolheads' data-url='/boclips/videos/5c54d689d8eafeecae2046c4' data-video-url='/boclips/videos/5c54d689d8eafeecae2046c4' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nSuper luxury sports cars tempt Arab petrolheads\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEADIN:              The Dubai International Motor show has opened with super luxury sports car makers hoping to entice Middle East buyers.              STORYLINE:              This limited edition McLaren sports car is so exclusive,...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEADIN:\u003cbr/\u003e              The Dubai International Motor show has opened with super luxury sports car makers hoping to entice Middle East buyers.\u003cbr/\u003e              STORYLINE:\u003cbr/\u003e              This limited edition McLaren sports car is so exclusive, only one was made. \u003cbr/\u003e              The black and gold 720S is being exhibited at the Dubai International Motor Show as a part of the luxury sports car maker's stand. \u003cbr/\u003e              McLaren cars don't come cheap but the luxury car maker is looking to Mideast buyers to buy their products. \u003cbr/\u003e              Andrea Bareis, Managing Director of McLaren Middle East and Africa, says that 10 percent of their sales come from the MENA region and 80 percent of those sales come from the Gulf region. \u003cbr/\u003e              \"Middle East buyers are always very, especially here, very innovation driven. They want always to have the latest and greatest and when it comes to performance then this is what they are directed to. But the Middle East is also for us very important because of our shareholders and the support that they give to us,\" he says.\u003cbr/\u003e              A normal 720S could set you back over 300,000 US dollars but this limited edition will surely run for much more with gold painted trim. \u003cbr/\u003e              If you were looking to buy this car then you are out of luck -  before the show even opened to the public, the car was sold to a private Middle Eastern buyer. \u003cbr/\u003e              McLaren would not disclose the price. \u003cbr/\u003e              \"He just bought it now. That is usually how it works when you have something very unique and special then this is gone very quickly,\" says Baries. \u003cbr/\u003e              At the booth next door is a newer luxury sports car maker who are trying to make a place in a competitive market. W Motors is the only Arab luxury car maker in the world. \u003cbr/\u003e              Ralph Dabas is the CEO of W Motors. He says he saw a gap in the market for this and seized an opportunity. \u003cbr/\u003e              \"We don't have anyone that took the step and had the courage to create our own cars on this level. We wanted to be the pioneers and to be the first people to do this,\" he says. \u003cbr/\u003e              The company established in 2012 and has already created the Lykan, a 3.4 million US dollar car. \u003cbr/\u003e              It is so exclusive only seven were made in the world - all complete with diamond LED lights. \u003cbr/\u003e              The car got a boost when it was featured in popular Hollywood film the Fast and the Furious 7. \u003cbr/\u003e              And now a new car is ready to hit the roads: the Fenyr Supersport.\u003cbr/\u003e              It's a positive bargain compared to the Lykan - prices start from 1.4 million US dollars.\u003cbr/\u003e              W Motors is starting with a production line of just 25 cars but with the option for more.\u003cbr/\u003e              Dabas says the attraction for his customers is knowing they are getting something truly exclusive.\u003cbr/\u003e              \"Anyone who has a little money can buy from any of these other cars that are mass produced but very few people that can buy limited edition cars like the Fenyr and like the Lykan and the models to come that are going into a world of design and performance and the lifestyle world we are portraying to our customers,\" he says.\u003cbr/\u003e              The Fenyr Supersport is scheduled to launch on November 29.\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              Dubai, UAE - 14 November 2017\u003cbr/\u003e              1. Various of the McLaren 720 S special edition, at the Dubai Motor Show\u003cbr/\u003e              2. Wide of Andrea Bareis, Managing Director of McLaren Middle East and Africa\u003cbr/\u003e              3. SOUNDBITE (English): Andrea Bareis, Managing Director of McLaren Middle East and Africa\u003cbr/\u003e              \"Obviously Middle East buyers are always very, especially here, very innovation driven, they want always to have the latest and greatest. And when it comes to performance then this is what they are directed to. But the Middle East is also for us very important because of our shareholders and the support that they give to us.\"\u003cbr/\u003e              4. Various of Emirati man taking video of the McLaren 720S\u003cbr/\u003e              5. SOUNDBITE (English): Andrea Bareis, Managing Director of McLaren Middle East and Africa\u003cbr/\u003e              \"So the 720S, what we just revealed today at the Dubai Motor Show, is a very special one of a kind 720S developed with our division, McLaren special operations. So that carries a lot of gold and black features in it, not just the exterior but also the interior.\"\u003cbr/\u003e              6. Various of McLaren 720S \u003cbr/\u003e              7. SOUNDBITE (English): Andrea Bareis, Managing Director of McLaren Middle East and Africa\u003cbr/\u003e              \"So I would not state the price but what I can already mention is that the car is already sold so we have already a buyer today of this car.\"\u003cbr/\u003e              8. Various of Arabic scripture of 720S reading \"Life is measured in achievements not in years alone.\"\u003cbr/\u003e              9. SOUNDBITE (English): Andrea Bareis, Managing Director of McLaren Middle East and Africa\u003cbr/\u003e              \"He just bought it now. That is usually how it works when you have something very unique and special then this is very gone very quickly.\"\u003cbr/\u003e              10. Various of W Motors stand \u003cbr/\u003e              11. Various of W Motors CEO Ralph Dabas\u003cbr/\u003e              12. SOUNDBITE (Arabic): Ralph Dabas, CEO and Founder of W Motors:\u003cbr/\u003e              \"There is a love for cars, there is an honour for cars but we don't have anyone that took the step and had the courage to create our own cars on this level. We wanted to be the pioneers and to be the first people to do this. It took ten years but we are still working on this and we grew the company, we built a team and we made products and lines and God willing we will continue.\"\u003cbr/\u003e              13. Various of man polishing Fenyr car\u003cbr/\u003e              14. SOUNDBITE (Arabic/English): Ralph Dabas, CEO and Founder of W motors.\u003cbr/\u003e              \"There are only seven Lykan Hypersports in the world, people know it from Fast and Furious 7, it got global attention. The Fenyr Supersport, we will start with 25 cars but it is not limited. It is a unlimited production, series production, depends on the demand. We announced years ago that we were just going to do 25 but there has been huge demand for the car, we changed the engineering and the strategy to make it a series production.\"\u003cbr/\u003e              15. Various of the Lykan and Fenyr\u003cbr/\u003e              16. SOUNDBITE (Arabic/English) Ralph Dabas, CEO and Founder of W Motors:\u003cbr/\u003e              \"The cars starts at 1.4 million (US) dollars, and the Lykan, we launched it for 3.4 million dollars, that was for a different niche target. In this category for the Fenyr Supersport, starting at 1.4 up to 1.8 million depending on the options, depending on the visibility carbon, the exhaust and the specs that you wish to include.\"\u003cbr/\u003e              17. Various of Lykan\u003cbr/\u003e              18. SOUNDBITE (Arabic/English) Ralph Dabas, CEO and Founder of W Motors:\u003cbr/\u003e              \"The buyer knows wants what they want, and they know what they are looking for in a product - the quality and the performance  - and we are giving a lifestyle product more than a performance product. When someone buys from W Motors, they are buying a piece of the brand, the image that we portray that he would like to see himself in and this is what we are giving them. Anyone who has a little money can buy from any of these other cars that are mass produced but very few people that can buy limited edition cars like the Fenyr and like the Lykan and the models to come that are going into a world of design and performance and the lifestyle world we are portraying to our customers.\"\u003cbr/\u003e              19. Various of Fenyr\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star 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