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\nUnderstanding the Importance of Branding for Small to Medium Sized Businesses\n

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\n\nPublisher:\n\nSeven Dimensions\n\n\n
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\nIn this video, a branding expert discusses the importance of branding for small to medium-sized businesses. He explains the concept of a value proposition and how it drives branding and marketing strategies. The video also explores the...\nIn this video, a branding expert discusses the importance of branding for small to medium-sized businesses. He explains the concept of a value proposition and how it drives branding and marketing strategies. The video also explores the different elements of a brand strategy and emphasizes the need for constant evolution and alignment with customer perceptions.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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10:24
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Grade
Higher Ed
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Subjects
Social Studies & History
6 more...
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Media Type
Instructional Videos
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Source:
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\nSeven Dimensions\n\n
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Date
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2014
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Preview\n
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Concepts

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business, identity, color, marketing
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Additional Tags

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customer, logo, strategies, social statement, entrepreneur, wanting, emotional statement, constantly evolving, buying, presentation, number, strategy, opportunity, brand strategy, statement, small, product, identifies, ideas and insights, graphic designer, social, functional, brand essence, enjoyment, emotional, sense, brand awareness, brand, people, realistic, service, brand identity, 5 years, goal, turnover, marketing strategy, proposition, practical advice, satisfaction, customer needs, branding, budget
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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\n\nShow resource details\n
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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Understanding the Importance of Branding for Small to Medium Sized Businesses\" href=\"/subscription/new\">\"Understanding\n\n
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