{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Africa Fashion Week London brings color, African culture to the runway' data-url='/boclips/videos/5c54d5a4d8eafeecae1fd16c' data-video-url='/boclips/videos/5c54d5a4d8eafeecae1fd16c' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nAfrica Fashion Week London brings color, African culture to the runway\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAFRICA FASHION WEEK LONDON BRINGS COLOR, AFRICAN CULTURE TO THE RUNWAY              African designers from all over the continent are in London this weekend for a stunning showcase of their designs.              Africa Fashion Week...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAFRICA FASHION WEEK LONDON BRINGS COLOR, AFRICAN CULTURE TO THE RUNWAY\u003cbr/\u003e              African designers from all over the continent are in London this weekend for a stunning showcase of their designs.\u003cbr/\u003e              Africa Fashion Week London features two days of runway shows and exhibitions from new and emerging designers who are inspired by the rich culture of Africa and incorporate this heritage into their designs.\u003cbr/\u003e              Europe's largest African-inspired fashion event debuted in 2011, and in its seventh year, is taking place at Freemasons' Hall in London, bringing together fashionistas and industry professionals.\u003cbr/\u003e              Award-winning designer Mary Martin London says the combination of creative minds at the event is an inspiration.\u003cbr/\u003e              \"It's really nice to know that all the different parts of Africa - the designers have flown in to come and do the show.  And it's great, like, to colloborate, because I find the other designers - they're so creative that they inspire me when I see the different creative designs that they bring.\"  \u003cbr/\u003e              Designer George Adesegun showed a stylish, intricate womenswear collection which drew on his combined Nigerian-British heritage.\u003cbr/\u003e              \"My collection is actually Evolution Primitivism Couture, which is more or less the esthetics of African... my esthetics and my heritage and all that.  I'm trying to, like, bring those elements into within my work.  That says exactly who I am, because I'm British-born but I was brought up Nigeria; came back here, did all my education here, you know, in fashion.\"\u003cbr/\u003e              The Evolution Primitivism Couture collection's print inspiration comes from Nsibidi African secret text featuring centuries-old symbols. \u003cbr/\u003e              Adesegun first showed at Africa Fashion Week London in 2012, and now has greater ambitions: \u003cbr/\u003e              \"Right now I feel is the time for me to actually go to Paris, if anybody is, you know, listens...  That is my ultimate dream - to actually be the next Balmain, you know, creative director.  You know, to be the first British black one.\"\u003cbr/\u003e              Ibrahim Musa showed a striking, minimalist menswear collection inspired by modern buildings.\u003cbr/\u003e              African couture draws on many rich seams of culture, according to event organizer Anna Marie Benedict.\u003cbr/\u003e              \"Well, I think Africans like to tell stories and they tell stories in what they wear, and so what you'll find with some cultures is they'll wear embellishments, and their embellishments mean something - whatever it is for their tribe or for their culture or for their country,\" she said.  \"They're bringing their culture into the fashions, whereas Western fashions don't necessarily do that.\" \u003cbr/\u003e              Africa Fashion Week London continues today (12 AUG. 2017) with shows from Soboye, Mary Martin London and Caesar Couture.\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              London, 11 August 2017\u003cbr/\u003e              1. Various shots backstage; models in make-up\u003cbr/\u003e              2. SOUNDBITE (English) Samson Soboye, Head Stylist:\u003cbr/\u003e              \"OK, so this is our seventh year now and we've been really trying to hard to really up our game, and this year we've got over 50 designers in our selection, and we've got, like, seven different countries represented from all over Africa that are really bringing the color, the brand of Africa to this year at Freemasons' Hall in London's Covent Garden.\"\u003cbr/\u003e              3. SOUNDBITE (English) Mary Martin London, Designer:\u003cbr/\u003e              \"It's really nice to know that all the different parts of Africa - the designers have flown in to come and do the show.  And it's great, like, to colloborate, because I find the other designers - they're so creative that they inspire me when I see the different creative designs that they bring.  Because it might be something that you didn't think of, like Paledi (Segapo, designer) has brought fashion today, and he's got the man in the leggings with the skirt which are like trousers, with the pleats, which I've never seen that before, but it's very inspiring.\"\u003cbr/\u003e              4. SOUNDBITE (English) Leona Green, Designer:\u003cbr/\u003e              \"It's great, because my ancestry is African and recently my parents traced their DNA back to Ghana, so it's really great to promote African fashion in the U.K., and as an up-and-coming designer, to be here to showcase my work is part of that.\" \u003cbr/\u003e              5. Various shots Adesegun George runway show\u003cbr/\u003e              6. Various shots final pass, Adesegun George runway show\u003cbr/\u003e              7. Wide shot George Adesegun on runway\u003cbr/\u003e              8. SOUNDBITE (English) George Adesegun, Designer:\u003cbr/\u003e              \"My collection is actually evolution, primitivism couture, which is more or less the esthetics of African... my esthetics and my heritage and all that.  I'm trying to, like, bring those elements into within my work.  That says exactly who I am, because I'm British-born but I was brought up Nigeria; came back here, did all my education here, you know, in fashion.\"\u003cbr/\u003e              9. Wide shot George Adesegun leafing through design book\u003cbr/\u003e              10. Close-up design book\u003cbr/\u003e              11. SOUNDBITE (English) George Adesegun, Designer:\u003cbr/\u003e              \"Right now I feel is the time for me to actually go to Paris, if anybody is, you know, listens...  That is my ultimate dream - to actually be the next Balmain, you know, creative director.  You know, to be the first British black one.\"\u003cbr/\u003e              12. Various shots Fashion Week guests looking at African designs\u003cbr/\u003e              13. SOUNDBITE (English) Leona Green, Designer - on the success of Africa Fashion Week London:\u003cbr/\u003e              \"I think it's done really well, especially over the last eight years.  I think there was a huge trend on tribal fashion, African prints, that really came through and I think that's really uplifted the market.\"\u003cbr/\u003e              14. SOUNDBITE (English) Anna Marie Benedict, Event Organizer, Africa Fashion Week London:\u003cbr/\u003e              \"Well, I think Africans like to tell stories and they tell stories in what they wear, and so what you'll find with some cultures is they'll wear embellishments, and their embellishments mean something - whatever it is for their tribe or for their culture or for their country, that's what it means, so they always seem to incorporate in their clothing.  So it could be embellishment, it could be embroidery, some kind of embroidery that means something.  It could be some kind of printing, some kind of printing methods like the West Africans do a lot of printing with indigo, which is a very ancient craft for them, because that's where they mine indigo, so that kind of... and you see that on the catwalk as well, so that kind of thing, they're bringing their culture into the fashions, whereas Western fashions don't necessarily do that.\"\u003cbr/\u003e              15. Various shots Ibrahim Musa runway show\u003cbr/\u003e              16. 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