{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Technology transforms a London shopping street' data-url='/boclips/videos/5c54d4b1d8eafeecae1f4c01' data-video-url='/boclips/videos/5c54d4b1d8eafeecae1f4c01' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nTechnology transforms a London shopping street\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eFOR CLEAN VERSION SEE STORY NUMBER: 4104235LEAD IN:Technology has transformed a small side street off London's busy Oxford street into a smart shopping hub that's also good for the environment. Visitors can discover everything from...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eFOR CLEAN VERSION SEE STORY NUMBER: 4104235LEAD IN:Technology has transformed a small side street off London's busy Oxford street into a smart shopping hub that's also good for the environment. Visitors can discover everything from pollution absorbing paint to an air cleaning bench and electricity-generating pavement.STORY-LINE: Oxford street is one of London's busiest shopping districts - attracting over 200 million visitors annually.But the growth of online shopping means some people are choosing to avoid the crowds, prompting many retailers to search for ways to remain relevant in the digital world.  Just a few steps away from the hustle and bustle is a glimpse into the future. Nearby Bird street has been transformed into an experimental smart street designed to make shopping simpler, easier and more environmentally friendly. The area has been transformed into a retail hub that blends technology with sustainablility. \"Side streets off Oxford Street and big shopping streets anywhere will share this technology. They shouldn't just be somewhere you walk through, it should be somewhere you want to go to,\" says Councillor David Harvey, Cabinet Member for Environment, Sports and Community at Westminster City Council. The technology is everywhere and it's not always obvious as Harvey explains: \"Around you is a lot of blue paint. That blue paint is pollution absorbing. And a metre of that is equivalent of planting a metre of forest. Now we could see lots of homes, properties, covered in that paint in years to come.\" In a bustling city like London, air quality is always a problem and Bird street could help provide a haven from the fumes. Another green initiative is an energy-producing pavement, made by Pavgen, that creates electricity as you walk. Visitors can also interact with the technology via a range of apps which can be used to offer incentives to get people to the area. \"As I walk on the Pavegen tiles, the kinetic energy in my footsteps is being converted to electricity, which is powering the bird sounds you can hear and the lights at night which come on. It's also producing data and it's giving me rewards on my phone, so literally as I'm walking, I'm adding points just for walking across the array,\" says Alex Johnson, Project lead at Pavegen.There's also a CleanAir bench for somewhere to relax. By sitting on the bench, visitors can benefit from air cleaned of a range of air pollutants by the bench's filters.The Dandy Lab is one of the occupants of the pop up stalls. Peter Jeun Ho Tsang, creative director and cofounder of The Dandy Lab, believes interactivity is part of the future of retail. The Dandy Lab's selfie mirror not only provides some fun for the customers but provides data on what clients may be interested in.\"What we're seeing is the customers wanting retail theatre. They don't come into the shop necessarily to transact but as a point of inspiration, and that's very much what we believe that at The Dandy Lab. How can we create points of inspiration in the store? And interactivity is one of the key features that we use,\" says Tsang.So is this how we'll be shopping in the future? Some visitors, such as Harriet Bonnishon, are embracing the integration of technology into retail.\"I think there's nothing better than speaking to someone face-to-face, but I think if we look at the future, we need to become smarter,\" she says.Others, however, prefer shopping to be a traditional experience. \"When you are going out you meet persons, you meet something you can... you know being the light. You have to be the light. And you have to meet other persons to shine the light,\" says Pier Silkkaer, a tourist from Denmark.The smart street will remain on Bird Street until the end of the year.London - June 29, 2017 1. Various of shoppers on Oxford street2. Wide of Bird Street sign post3. Pan right of Bird street, with pop ups.4. Wide of woman in cafe area of Bird Street5. SOUNDBITE: (English) Councillor David Harvey, Cabinet Member for Environment, Sports and Community at Westminster City Council:\"Side streets off Oxford Street and big shopping streets anywhere will share this technology. They shouldn't just be somewhere you walk through, it should be somewhere you want to go to.\"6. Pan right of Pure Food Cafe and Bird street7. Tilt up of Go With Your Gut shop8. Customer walking up Bird Street9. Pan right of food on counter10. Medium of shopper buying cake11. Pan up of products at Pure Food Cafe12. Medium of serving cake13. SOUNDBITE: Councillor David Harvey, Cabinet Member for Environment, Sports and Community at Westminster City Council:\"Around you is a lot of blue paint. That blue paint is pollution absorbing. And a metre of that is equivalent of planting a metre of forest. Now we could see lots of homes, properties, covered in that paint in years to come.\"14. Close up shot of blue stall doors15. Close up shot of lock in a blue stall door16. SOUNDBITE: (English) Alex Johnson, Project lead, Pavegen:\"As I walk on the Pavegen tiles, the kinetic energy in my footsteps is being converted to electricity, which is powering the bird sounds you can hear and the lights at night which come on. It's also producing data and it's giving me rewards on my phone, so literally as I'm walking, I'm adding points just for walking across the array.\"17. Close up of Alex Johnson using Pavegen app18. Close up of Alex Johnson walking19. Pan right of Pavegen tiles20. Various of feet stepping over Pavegen tiles21. Close up of bird song speaker, powered by Pavegen energy22. Wide shot of a group of people walking over Pavegen paving23. Close up of shoes walking out of shot24. Tilt up of Airlabs air cleaning bench25. Close up of Airlabs filter26. Tilt up of Airlabs arm rest and filter27. Pan right of Bird street to The Dandy Lab sign28. SOUNDBITE Peter Jeun Ho Tsang, Creative director and cofounder of The Dandy Lab\"So walk over to the selfie mirror. Click take the picture. It's counting down. I'm posing on the front cover. And here we see that I'm on the front cover of our magazine.\"29. Medium shot of selfie-mirror30. Close up of selfie-mirror screen - \"It's all about you! #selfie\" 31. Medium shot of selfie-mirror32. SOUNDBITE: (English) Peter Jeun Ho Tsang, Creative director and cofounder of The Dandy Lab:\"So what we're seeing is the customers wanting retail theatre. They don't come into the shop necessarily to transact but as a point of inspiration, and that's very much what we believe that at The Dandy Lab. How can we create points of inspiration in the store? And interactivity is one of the key features that we use, using technology.\"33. Tilt up of selfie mirror34. Close up of tree on Bird Street35. Pan right of Bird street from The Dandy Lab36. SOUNDBITE: (English) Harriet Bonnishon, shopper:\"I think there's nothing better than speaking to someone face-to-face, but I think if we look at the future, we need to become smarter.\"37. Wide of busy shoppers on Oxford street38. SOUNDBITE: (English) Pier Silkkaer, tourist from Denmark:If you're going on the internet, you don't meet anyone and you're just standing at home - when you are going out you meet persons, you meet something you can... you know being the light. You have to be the light. And you have to meet other persons to shine the light.\"39. 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