{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Facebook embraces gamers at E3' data-url='/boclips/videos/5c54d496d8eafeecae1f3d78' data-video-url='/boclips/videos/5c54d496d8eafeecae1f3d78' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nFacebook embraces gamers at E3\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEADIN:Not content with clocking almost two billion monthly users, Facebook is also hoping to become a destination for the globe's video game community.The tech giant is exhibiting at the Electronic Entertainment Expo (E3) in Los...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEADIN:Not content with clocking almost two billion monthly users, Facebook is also hoping to become a destination for the globe's video game community.The tech giant is exhibiting at the Electronic Entertainment Expo (E3) in Los Angeles, encouraging attendees to share their game related content on its platform.STORYLINE:Facebook says over 800 million people play at least one game connected to its social platform every month.Therefore it should be no surprise that the California based company has a presence at annual games fest E3 in Los Angeles.The aim? To become the online voice of the gaming community.\"They tend to be very engaged,\" says Franco DeCesare, head of console and online gaming at Facebook.\"They love games, so when those disasters, those videos, those conversations come to them, they tend to react, to share. \"So we see a tremendous level of engagement by gamers worldwide and by gamers specifically to the asset they love.\"Facebook says during the 30 days leading up to E3, 43 million people made 115 million posts, likes, and comments related to the event, major game titles and brands participating. Of course, it's unlikely all of that was positive, but DeCesare believes people are often restrained in their comments.\"What we see really in our platforms is the reality when people bring their authentic self tend to maybe restrain a little bit more, tend to be more positive on their comments,\" he says. The online video-game community is currently dominated by YouTube and video streaming service Twitch.But given Facebook's global reach and live video-streaming features it's sure to challenge the main players. \"I think it makes sense for Facebook to get into it just cos they have such a big connected platform, when you go live and stream on Facebook that immediately goes out to all of your friends,\" says Devindra Haradwar from Engadget tech website.\"But I also don't know if the audience of my Facebook friends are the people who would want to see me play video games, it's like college friends and family, yeah I don't think that quite works.\"\"There is big rush towards live-streaming your experiences and right now the big players are Twitch, YouTube and also Microsoft's service Mixer - used to be called Beam. \"Everyone is trying to have this play and it's a strange thing too because it's just people playing videos games and it's just easy video content, but yeah it's an important thing moving forward.\"Facebook says it averaged 1.94 billion monthly active users as of 31 March 2017.E3, which is run by the Entertainment Software Association (ESA), is being held at the Los Angeles Convention Centre from 13 June to 15 June 2017.The annual event attracts tens of thousands of professionals, keen to get a taste of what the future holds when it comes to interactive entertainment.Los Angeles, US - 13 June 20171. Wide of Los Angeles Convention Center exterior2. Low shot of 'E3' model3. Pan left of Facebook booth to attendees dressing at video game characters4. Mid of E3 attendee kicking football, standing on FIFA 18 display 5. Wide of E3 attendees posing on Assassin's Creed display6. Low shot of 'Facebook' logo7. Mid of E3 attendees posing for photograph with heart symbol8. SOUNDBITE (English) Franco DeCesare, Head of Console and Online Gaming, Facebook:\"They tend to be very engaged, they love games, so when those disasters, those videos, those conversations come to them, they tend to react, to share. So we see a tremendous level of engagement by gamers worldwide and by gamers specifically to the asset they love.\"9. Various of E3 attendees interacting with augmented reality wall10. Mid of 'Angry Face' emoji symbol11. SOUNDBITE (English) Franco DeCesare, Head of Console and Online Gaming, Facebook:\"Facebook has real identity, so people will always talk about people being their authentic self on our platform, you don't hide behind a fake identity or whatever, so it becomes a little bit more real. So, we don't do particular moderation, obviously in some cases we can, but the reality is people can be their authentic self, gamers can be their authentic self and comment on the video or the information from their friends and the brands and games they love.\"12. Various of E3 attendees interacting with augmented reality wall13. SOUNDBITE (English) Franco DeCesare, Head of Console and Online Gaming, Facebook:\"What we see really in our platforms is the reality when people bring their authentic self tend to be restrained a little bit more, tend to be more positive on their comments\"14. Wide of E3 attendees posing on 'Call of Duty' display 15. Close of 'Shocked Face' emoji symbol16. SOUNDBITE (English) Devindra Haradwar, Engadget:\"I think it makes sense for Facebook to get into it just cos they have such a big connected platform, when you go live and stream on Facebook that immediately goes out to all of your friends, but I also don't know if the audience of my Facebook friends are the people who would want to see me play video games, it's like college friends and family, yeah I don't think that quite works.\"17. Wide of E3 attendee posing for photograph with heart symbol18. SOUNDBITE (English) Devindra Haradwar, Engadget:\"There is big rush towards live-streaming your experiences and right now the big players are Twitch, YouTube and also Microsoft's service Mixer - used to be called Beam. Everyone is trying to have this play and it's a strange thing too because it's just people playing videos games and I think it's just like easy video content, but yeah it's an important thing moving forward.\"19. 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2017\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003efacebook, love, media, video games\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' 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