{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Londoner\u0026#39;s halal beard products are growing strong' data-url='/boclips/videos/5c54d40fd8eafeecae1ef7cb' data-video-url='/boclips/videos/5c54d40fd8eafeecae1ef7cb' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nLondoner\u0026#39;s halal beard products are growing strong\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eUK HALAL MALE GROOMING SOURCE: ASSOCIATED PRESSRESTRICTIONS: AP CLIENTS ONLYLENGTH: 5:41SHOTLIST:Associated PressLondon, UK - 1 March 20171. London Beard Company beard oils, for sale in the boutique Cove 172. Mid of beard oils3. Pull...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eUK HALAL MALE GROOMING SOURCE: ASSOCIATED PRESSRESTRICTIONS: AP CLIENTS ONLYLENGTH: 5:41SHOTLIST:Associated PressLondon, UK - 1 March 20171. London Beard Company beard oils, for sale in the boutique Cove 172. Mid of beard oils3. Pull focus from sign reading (English) \"Try Me! You only need 2-3 drops…\" to beard oils4. Mid of beard oils5. Wide of Abrar Mirza, founder of London Beard Company sitting at counter6. High shot of combs and other grooming items for sale 7. SOUNDBITE (English) Abrar Mirza, founder of London Beard Company:\"There was like a revival of the beards amongst Londoners, a lot of men were keeping beards. I've had a beard for quite a while, coming from a Muslim background, but there weren't many products to look after the beard. I remember having to use hair products for my beard just to give it a little bit of a shine, a little bit of a glossy look.\"8. Close of bottles on shelf9. Various of Mirza mixing beard oils in workshop10. SOUNDBITE (English) Abrar Mirza, founder of London Beard Company:\"We use all natural ingredients. We use a blend of argan oil and olive oil. So it works as like a skin moisturiser and a beard conditioner. And the ones that are scented, again we don't use fragrance, so we use essential oils.\"11. Close of label on beard oil bottle listing ingredients as argan, olive, and natural perfume12. Close of beard oil bottles with labels reading (English) Eastern Spice, Velvet Wood and Citrus Blend13. Mid of beard oil bottles on table14. SOUNDBITE (English) Abrar Mirza, founder of London Beard Company:\"We've had quite a lot of growth. Starting off from in the house, in the kitchen, and now we have a workshop, and a shop as well, a retail space. So in the space of two, two and a half years, we have grown significantly.\"15. Various of Mirza working in the boutique16. Pan of ethically sourced and made combs by London Beard Company for sale in the boutique17. SOUNDBITE (English) Abrar Mirza, founder of London Beard Company:\"We're quite a generic brand. Yes, we are Muslim, but our branding is very generic. We haven't kept it solely being Muslim based. So it's a wide range, we get a wide range of customers.\"London, UK - 4 March 201718. Various of Mirza with customers at the London Beard Company stall in Spitalfields Market19. Various of customer trying beard oil on his beard20. Various of customer at the stall21. Shoppers in the marketAP TelevisionLondon - 1 April 201722. SOUNDBITE (English) Hakam Erol, customer from London:\"It's the only one I use, I don't use anything else. But from going to (from) a dry, messed up beard, to a perfectly groomed, nice and smooth - that's what it does for me.\"London, UK - 7 March 201723. President of Organic Monitor Amarjit Sahota walking24. SOUNDBITE (English) Amarjit Sahota, President of Organic Monitor:\"There's space there for ethical brands, and what we find is the halal, it gives it a bit of a USP (unique selling point), a bit of a distinction, like The Vegan Society logo. So I wouldn't be surprised if brands like those would expand internationally, because it is going to open up a lot of markets for them, and then later on be acquired by a larger company.\"London, UK - 4 March 201725. Various of high street chemist Boots26. Various of high street chemist Superdrug and retailer Holland and BarrettLondon, UK - 7 March 201727. SOUNDBITE (English) Amarjit Sahota, President of Organic Monitor:\"From research that we've done, the biggest area in this market is natural organic personal care products. The market for that is growing by over one billion US dollars per year, it's reached 12.6 billion US dollars in 2015, and the general trend we're finding is more and more trust in logos. So consumers are looking for labels like natural, organic, fair trade, Vegan Society and halal as a part of that. So we expect this trend to continue. There is going to be more and more labels and more and more ethical beauty products.\"London, UK - 1 March 201728. Mirza working in Cove 1729. Various of book for sale in Cove 17 entitled \"The Little Book of Beards\"LEADIN:Whether he's a hipster, conservative or sportsman, the Muslim male faces a challenge: how to look good and stay halal.A number of companies are now exploiting this niche in a seemingly ever expanding halal beauty industry.STORYLINE:Beard oil for the discerning gentleman. These products are designed to keep London's beards in perfect shape - and they are all halal.Abrar Mirza created the London Beard Company because he couldn't find any halal products to take care of his beard. Instead, he decided to make what he wanted himself. \"There was like a revival of the beards amongst Londoners, a lot of men were keeping beards. I've had a beard for quite a while, coming from a Muslim background, but there weren't many products to look after the beard. I remember having to use hair products for my beard just to give it a little bit of a shine, a little bit of a glossy look,\" he says.Mirza saw a gap in the market for beard oils that are halal, or permissible under Islamic law.This means they are made without using animal or alcohol products - common ingredients in many mainstream beauty products.He says the ethos of the London Beard Company is to keep the products natural, halal and ethical, so he also avoids using chemicals and preservatives.\"We use all natural ingredients. We use a blend of argan oil and olive oil. So it works as like a skin moisturiser and a beard conditioner. And the ones that are scented, again we don't use fragrance, so we use essential oils,\" he says.Most of Mirza's ingredients are from UK suppliers, while the argan oil comes from Morocco. He says all are vetted to ensure they meet ethical standards.What started off as a cottage industry about two and a half years ago has grown into a business that ships to Hong Kong, Denmark, Spain, Italy, and Germany.Business has been so good that Mirza has been able to open a boutique called Cove 17 in London.Here he sells the London Beard Company's five types of beard oil, four of them scented, with names such as 'Eastern Spice', 'Velvet Wood' and 'Citrus Blend'.He also stocks walnut wood and ox horn combs and has set up a barbers in the back of the boutique's premises.\"We've had quite a lot of growth. Starting off from in the house, in the kitchen, and now we have a workshop, and a shop as well, a retail space. So in the space of two, two and a half years, we have grown significantly,\" Mirza says.A small number of other firms are catering to Muslim men too, for example, Elegance Beard in Canada, and the UK's Pure Halal Beauty Products has a male range.Several years ago halal beauty products were a niche market for a few businesses, mainly in Muslim countries in Southeast Asia such as Indonesia, Malaysia and Singapore.Now market research analysts at Technavio say they expect the global industry to grow in value from 26 billion US dollars in 2016 to 52 billion US dollars by 2021.And because halal beauty products typically use natural ingredients, they are attractive to non-Muslims too, particularly as mainstream consumer demand for natural and organic products grows.Mirza says he has deliberately positioned the London Beard Company to have universal appeal. \"We're quite a generic brand. Yes, we are Muslim, but our branding is very generic. We haven't kept it solely being Muslim based. So it's a wide range, we get a wide range of customers.\"He expects the demand for male grooming products to keep on growing and halal beauty items in particular in Muslim majority nations such as the United Arab Emirates.The London Beard Company produces about 800 bottles of its beard oils a month.They are sold online and in more than 50 retail outlets and barbers in the UK, from the high-end Fortnum \u0026 Mason department store to the company's own stall in London's Spitalfields Market.One of Mirza's regular customers is Hakam Erol.\"It's the only one I use, I don't use anything else. But from going (from) a dry, messed up beard, to a perfectly groomed, nice and smooth - that's what it does for me,\" he says.Amarjit Sahota, president of the market research company Organic Monitor, says that halal products are popular because of their ethical associations. \"There's space there for ethical brands, and what we find is the halal, it gives it a bit of a USP (unique selling point), a bit of a distinction, like The Vegan Society logo. I wouldn't be surprised if brands like those would expand internationally, because it is going to open up a lot of markets for them, and then later on be acquired by a larger company,\" Sahota says.The British supermarket chain Asda recently announced that it will become the first major UK retailer to start selling halal cosmetics and Sahota predicts ongoing growth in the wider industry.\"From research that we've done, the biggest area in this market is natural organic personal care products. The market for that is growing by over one billion US dollars per year, it's reached 12.6 billion US dollars in 2015, and the general trend we're finding is more and more trust in logos. Consumers are looking for labels like natural, organic, fair trade, Vegan Society and halal as a part of that. We expect this trend to continue. There is going to be more and more labels and more and more ethical beauty products,\" he says.That can only be good news for Mirza, whose products are already grooming more and more different kinds of beards. ====Clients are reminded: (i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com. 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