{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Little known village produces world designer handbags' data-url='/boclips/videos/5c54d401d8eafeecae1ef079' data-video-url='/boclips/videos/5c54d401d8eafeecae1ef079' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nLittle known village produces world designer handbags\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEADIN: Hidden in a remote village in the Southern mountains of Spain, a centuries-old leather manufacturing hub is defying conventional wisdom about how to survive in a global, competitive world.Made in Ubrique is a secret success story...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEADIN: Hidden in a remote village in the Southern mountains of Spain, a centuries-old leather manufacturing hub is defying conventional wisdom about how to survive in a global, competitive world.Made in Ubrique is a secret success story - and the unseen label of thousands of designer handbags and leather goods from top brands around the globe.   STORYLINE :  Locals in Ubrique, a 17,000-strong village in the province of Cádiz, pride themselves on a leather industry dating back to the 18th century.Today a clutch of small manufacturers produce handbags, bearing famous logos, which are carried on the arms of fashionistas around the world. The secret of their success is a commitment to quality above all. Alejandro Oliva is co-owner and manager of handbag manufacturer El Potro. \"Since I was a child I have been taught to care a lot about details, any detail, any seam, any well glued part, any well ironed thing, the leather well looked after, all these details that make the product one of high quality.\"The towns' workshops, around one hundred mostly family-run firms employing an average of 40 workers, have managed to survive the economic crisis that hit Spain in the past decade and cheaper manufacturing costs offered by Chinese competitors. In recent years the luxury brands have been returning to do business in Ubrique. José David Romero is the co-owner and marketing director of Piel Fort, another leather manufacturer in the town. He says that a good quality luxury handbag with a brand logo, is something consumers are prepared to splash out on. \"I believe Ubrique has survived better than other similar places of other business for two reasons. First, the specialisation in premium and luxury products, where clients don't care much about price, what they want is a very well-manufactured product. And second, because handbags are considered the great luxury accessory for women's fashion. Fashion has democratised itself and many articles can be bought for very different prices, but the handbag is the great symbol of luxury.\"Juan Enrique Gutiérrez, is Head of Leather Companies' Association ByPiel and Director of the Professional Training School, which trains up local people to be the next generation of artisans. \"Company leaders decided to create a professional training school. It didn't exist in the past. In the past, workers were trained at the workshops, inside the factories,\" he says. Julián Izquierdo, the director of the clothing sector at ICEX (Spain's public institute in charge of promoting foreign trade) says that at the turn of the century many luxury clients abandoned Ubrique's firms to seek more lucrative deals in China. But he says the trend started reversing around five years ago and the clients came back. \"Around 2003 there's an enormous crisis. The crisis particularly affected Ubrique. Ubrique is a place which was specialised in high-end leather manufacturing for the best luxury brands worldwide. When these decided to go produce in China, it provoked a big crisis.\"The owners of the firms in Ubrique are reluctant to give the names of their clients – they sign non-disclosure agreements with them - but Izquierdo is clear that Ubrique is the \"most important\" and \"prestigious\" leather manufacturing cluster in Spain, and second only to Italy's Tosacana in the high-end niche worldwide.Izquierdo says Louis Vutton handbags are made in the town, but Louis Vutton's PR team declined to confirm this. \"Then there's a certain milestone when Louis Vuitton decides to come back and trust Ubrique again for their production and it starts recovering. And nowadays it (Ubrique) has again become a manufacturing hub for nearly, well, you can't say all, but it's easier to name the luxury brands that don't manufacture in Ubrique than those who do,\" he says. Exports of leather manufactures from the province of Cádiz increased more than threefold from 2009 to 2015, according to ICEX. The rise, however, may be even bigger because not all the local producing from Cádiz province is accounted for as such --part of it is exported via companies in other locations.Urbique workshops offer cheaper labour costs, some of the workers earn Spain's minimum wage of 707 Euros per month, others can earn 1,506 euros per month. Alejandro Oliva, the co-owner and manager of producer El Potro, has been marketing its own brand of leather products for decades. Oliva, who grew up playing in his father workshop, is enormously proud of the village's old way of doing things, and says Ubrique's products have always been great whether or not they carry the logo of a global brand.\"We've always created quality and luxury products here. We've always sold wallets made of crocodile or snake skin. They may now carry the logo, (of a known brand) but in the past they were manufactured equally well.\" Local companies, are hoping to boost the collective marketing appeal of Ubique as a prestige manufacturing hub, whose products will be appreciated with or without the seal of a global brand. The European Commission (EC) is currently assessing the possible protection of geographical indications for non-agricultural products as a way to make the most of Europe's traditional know-how. The idea is for the EU to give a quality seal to certain industrial products the same way that it gives them to certain agrifood products like wine or cheese.Ubrique's leather manufactures were among those included in a preliminary report examined by the EC in 2013, together with stone from Bourgogne in France, porcelain from Herend in Hungary and marble from Botticino in Italy.Ubrique, Spain  - March 13, 2017 1. Mid tracking shot of worker bringing leather piece to his work table2. Close of worker smoothing leather over table3. Mid of worker cutting leather4. Close of leather being cut5. Mid of worker preparing to cut leather6. Close of worker using die-cut machine7. Mid of worker using die-cut machine8. Close of worker using sewing machine9. Mid of worker using sewing machine10. Wide of El Potro workshop11. Close of worker making zips12. Mid of worker making zips13. Mid of worker gluing parts of a leather handbag14. Wide of worker gluing parts of a leather handbag15. Close of worker using traditional tool for folding borders of leather pieces16. Various of worker cutting leather parts17. Mid of worker gluing parts of leather 18. SOUNDBITE (Spanish) Alejandro Oliva, co-owner and manager of El Potro:\"Since I was a child I have been taught to care a lot about details, any detail, any seam, any well glued part, any well ironed thing, the leather well looked after, all these details that make the product one of high quality.\"19. Wide view of El Potro manufacturing company's shop in Ubrique20. Close of El Potro sign21. Wide pan right/left of Ubrique village in the mountains of Cádiz province in Spain22. Close tilt of José David Romero working in his office23. Close of José David updating the Twitter account of his company: Piel Fort24. SOUNDBITE (Spanish) José David Romero, co-owner and marketing director of Piel Fort:\"I believe Ubrique has survived better than other similar places of other business for two reasons. First, the specialisation in premium and luxury products, where clients don't care much about price, what they want is a very well-manufactured product. And second, because handbags are considered the great luxury accessory for women's fashion. Fashion has democratised itself and many articles can be bought for very different prices, but the handbag is the great symbol of luxury.\"25. Pan wide of Ubrique professional training school for leather manufacturing26. Mid of teacher with sewing machine and student watching27. Close tilt of student burning a thread28. Mid of two students working on their samples29. Mid of students working30. SOUNDBITE (Spanish) Juan Enrique Gutiérrez, Head of Leather Companies' Association ByPiel and Director of the Professional Training School:\"Company leaders decided to create a professional training school. It didn't exist in the past. In the past, workers were trained at the workshops, inside the factories.\"31. Various of students working32. Mid of blackboard with product designsMadrid - March 15, 2017 33. Wide of the headquarters of ICEX in Madrid, the Spanish government's institution to support foreign trade.34. SOUNDBITE (Spanish) Julián Izquierdo, Head of Fashion industries at ICEX:\"Around 2003 there's an enormous crisis. The crisis particularly affected Ubrique. Ubrique is a place which was specialised in high-end leather manufacturing for the best luxury brands worldwide. When these decided to go produce in China, it provoked a big crisis.\"35. Banner of ICEX at building36. SOUNDBITE (Spanish) Julián Izquierdo, Head of Fashion industries at ICEX:\"Then there's a certain milestone when Louis Vuitton decides to come back and trust Ubrique again for their production and it starts recovering. And nowadays it (Ubrique) has again become a manufacturing hub for nearly, well, you can't say all, but it's easier to name the luxury brands that don't manufacture in Ubrique than those who do.\"Ubrique - March 13, 2017 37. Close of worker mounting a leather handbag38. Mid of worker mounting a leather handbag39. Mid bags on shelf 40. SOUNDBITE (Spanish) Alejandro Oliva, co-owner and manager of El Potro:\"We've always created quality and luxury products here. We've always sold wallets made of crocodile or snake skin. They may now carry the logo, (of a known brand) but in the past they were manufactured equally well.\"Madrid - March 15, 2017 41. Wide of Louis Vuitton shop in Madrid42. Close of Louis Vuitton banner43. Close of handbag at window display44. Mid of window display45. Close of handbags46. Close of handbag47. 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