{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Pakistani designer Amir Adnan bows to tradition for new bridal collection for men and women and invites three young classical singers to perform during runway presentation' data-url='/boclips/videos/5c54d35dd8eafeecae1e94e0' data-video-url='/boclips/videos/5c54d35dd8eafeecae1e94e0' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nPakistani designer Amir Adnan bows to tradition for new bridal collection for men and women and invites three young classical singers to perform during runway presentation\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003ePAKISTANI DESIGNER AMIR ADNAN BOWS TO TRADITION FOR NEW BRIDAL COLLECTION Pakistan's top menswear designer Amir Adnan gave a sneak peak of his collection Thursday (30 MARCH) prior to the start of Bridal Couture Week in Karachi. Adnan...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003ePAKISTANI DESIGNER AMIR ADNAN BOWS TO TRADITION FOR NEW BRIDAL COLLECTION Pakistan's top menswear designer Amir Adnan gave a sneak peak of his collection Thursday (30 MARCH) prior to the start of Bridal Couture Week in Karachi. Adnan invited three young classical singers to accompany the models during his runway presentation which showcases a new collection reminiscent of the age-old grandeur and tradition of the land.The three singers are scions of a renowned family of classical musicians. Wali, Inam and Nayab, sons of renowned musician Ustad Hamid Ali Khan, have a band, Raga Boyz. Their music will accompany the unveiling of Adnan's collection.They will also wear the Sherwanis, the dress of choice for traditional grooms in Pakistan and parts of India, that Adnan is famed for designing. \"As I come from a family of classical musicians, a lot of my ancestors wore traditional clothes, and this collection reminded me of it,\" said Wali Hamid Ali Khan. \"That is why we have also created a fusion of classical music, improvising on Khyal and Raga, particularly for the runway. The music and clothes are closely related and intertwined and I am sure people will enjoy the collection and its presentation.\"The mostly monochromatic collection, says Adnan, is rooted in the traditions of the land. It is the color combinations, silhouettes and cuts, he adds, where he has improvised.A business graduate with distinct aesthetics, Adnan is a veteran of the fashion industry and is counted among Pakistan's most recognized designers internationally.\"(It is about) how much of the thought process already exists in the database, in the knowledge bank; that is more important to me,\" says Adnan about his work philosophy. \"I have been doing this for 27 years now. So it's 27 years of research, 27 years of exposure, 27 years of thought process that goes into it; and the physical putting together could be days, weeks or hours. But that physical implementation is not that important, the thought process that goes behind it is the main thing.\"Adnan has also showcased in fashion capitals across the globe and has a strong international clientele, particularly among expatriates.but he is also focused on local business. In addition to the menswear Adnan's collection also includes women's bridal wear featuring traditional and hand-woven embroidery.Adnan's wife Huma is the designer behind the women's wear. An established designer in her own right, she also runs a street fashion label called FnkAsia, She has been integral to the success of the Amir Adnan brand.\"We go back to the past. We go back to 1940, 1950, when there used to be a Sehra written for the groom. Sehra is a song which is actually sung when a boy gets married in a family,\" says Huma Adnan about the collection. Over two dozen designers, including the biggest names of Pakistani fashion, will be showcasing their bridal collections at the Bridal Couture Week from March 31 to April 2.30 March - Karachi1.Various, musical group Raga Boyz (Wali Hamid Ali Khan, Inam Ali Khan, Nayab Ali Khan)  2. Inam Ali singing classical music 3. Various, Inam Ali Khan 4. Various,  Nayab Ali Khan 5. Various, photographer Parishey Adnan taking photos6. SOUNDBITE (Urdu) Wali Hamid Ali Khan, classical singer\"As I come from a family of classical musicians, a lot of my ancestors wore traditional clothes, and this collection reminded me of it. Moreover, one can see (designer) Amir Adnan's creativity as he uses old cultural and traditional outfits in a unique manner. You can see his improvisation while remaining true to our heritage. That is why we have also created a fusion of classical music, improvising on Khyal and Raga particularly for the runway. The music and clothes are closely related and intertwined and I am sure people will enjoy the collection and its presentation.\"7. Various, designer Amir Adnan reviewing collection8. Various, assistant showing clothes to Amir Adnan9. SOUNDBITE (English) Amir Adnan, designer: \"It's not how much time has gone into preparing a collection, (rather) how much of the thought process already exists in the database, in the knowledge bank; it is more important to me. I have been doing this for 27 years now. So its 27 years of research, 27 years of exposure, 27 years of thought-process that goes into it; and the physical putting together could be days, weeks or hours. But that physical implementation is not that important, the thought process that goes behind it is the main thing.\"10. Various, Amir Adnan looking at clothes11. Various, bridal womenswear at the studio12. Various of artisans at the studio doing embroidery13. Various of the work area at the studio14. Various of workers on sewing machines15. SOUNDBITE (English) Amir Adnan, designer: \"My take is that Pakistan itself is not completely saturated in terms of design acceptability. We still have a long way to go in terms of getting our own products recognized in our own set of people. So going abroad is the next step that I would look into. Right now, we are selling designer products to a very small percentage of our population. We can grow endlessly internally before we can think of trying to sell our products outside.\"16. Various of tailor working on a bridal dress17. Various of workers putting dress on mannequin18. Cut away of jewelry19. Various of employee checking dress20. Various of designer Huma Adnan, wife of Amir Adnan, who designed the bridal dresses for women21. SOUNDBITE (English) Huma Adnan, designer: \"We go back to the past. We go back to 1940, 1950, when there used to be a Sehra written for the groom. Sehra is a song which is actually sung when a boy gets married in a family.\"22. Various of models rehearsing for runway show23. Cut away of lights on runway24. Medium, city shot of Karachi25. 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