{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Quality instruments provide economic boost ' data-url='/boclips/videos/5c54d2dcd8eafeecae1e5185' data-video-url='/boclips/videos/5c54d2dcd8eafeecae1e5185' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nQuality instruments provide economic boost \n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eGERMANY MUSIC VILLAGE SOURCE: AP HORIZONS, LIFESTYLE, HEALTH AND TECHNOLOGY RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLYLENGTH: 6:49 SHOTLIST:AP TELEVISION Markneukirchen, Vogtland - December 7,...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eGERMANY MUSIC VILLAGE SOURCE: AP HORIZONS, LIFESTYLE, HEALTH AND TECHNOLOGY RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLYLENGTH: 6:49 SHOTLIST:AP TELEVISION Markneukirchen, Vogtland - December 7, 2016 1. Medium zoom out of man playing the trumpet2. Various shots of employees producing brass instruments 3. Various of Kirstin Voigt walking and talking with employees 4. SOUNDBITE (Germany) Kerstin Voigt, owner of brass instruments company Jürgen Voigt : \"The cheap products from Asia made the beginners (pupils) music instrument market unreachable to us. It has broken away (from us). They (the clients) were going there (They are all buying Chinese instruments). But professionals, (music university) students and today's very dedicated amateurs demand more and more to have custom made instruments\"5. Various of electronic heavy machinery being operated by an employee6. SOUNDBITE (Germany) Kerstin Voigt, owner of brass instruments company Jürgen Voigt : \"You could say that the crisis of the last years, either the economic crisis or Brexit and Grexit, was to our benefit. Interests in the money market are low, and so people started investing in things which are durable and have great value\"7. Close up of frame with old advertising poster8. Various of Björn Stoll's father attaching strings to a cello 9. Various of Björn Stoll carving the wooden top of a cello 10. SOUNDBITE (German) Björn Stoll, luthier and owner of Contrabass workshop :\"We deliver worldwide. From the USA, to Japan, Indonesia, Austria, Spain, China. Especially in China they build a lot of cheap instruments but there are also a lot of good musicians searching for high quality instruments. They are coming to us to order customised instruments\"11. Various of Björn's father tuning a cello 12. SOUNDBITE (German) Björn Stoll, Luthier and owner of Contrabass workshop:\"Most of our clients want that the instrument look used even if they get it new. Because old instruments have the image that they are the best.The old Italians for example. That's because we make new instruments look like old ones. There you can see scratches and hits in the varnish. Wear marks we put on the new instruments which you would see generally not until hundreds of years. The vintage look\"13. Various of employee and father of Björn Stoll working on cellos Markneukirchen, Vogtland - December 8, 2016 14. Wide of MarkneukirchenMarkneukirchen, Vogtland - December 7, 2016 15. Wide exterior of Musicon Valley association building16. Medium of Tourists arriving at the Musicon Valley and being greeted by Frank Bilz17. Close up of date on building 18. Medium of Frank Bilz talking to the tourists 19. Medium of frame on the wall with old pictures of music craftsmen working 20. Close up of picture of craftsman working on a bass 21. SOUNDBITE (German) Frank Bilz, Manager of Musicon Valley:At the end of the day they can say that the added value has arisen here. Tourism generates revenues of which we had no idea until a few years ago (it was possible)\" 22. Medium of luthier giving a seminar to tourists 23. Close up of violin handles on the wall 24. SOUNDBITE (German) Ilona Rossberger, Visitor\"I wanted to see this here because I didn't know about it. I am 55 years old but I was amazed that they make everything by hand at not as you might think by machine\"Berlin - December 10, 2016 25. Various exterior of wind instruments shop26. Various of owner Frank Meyer, co owner of Ludwig Frank music shop, entering room with instruments and arranging instruments on the display27. SOUNDBITE (German) Frank Meyer, Ludwig Frank music shop: \"The clients which are buying instruments from Vogtland and especially from our company are mostly professionals. They are coming from broadcast orchestras, from opera (orchestras) and from all around the world, Paris, New York, London, Milan, Tokyo and let's not forget Beijing\"28. Various of Oboist Balazs piri Arpad of the Slovenian National Opera playing an oboe 29. SOUNDBITE (English) Balazs piri Arpad, oboist at Slovenian National Opera:\"My colleague from philharmonic, he has already got this instrument, and I tried and it is very nice, warm sound, good intonation, flexible tones, so...\"30. Zoom in of Balazs piri Arpad of the Slovenian National Opera playing an oboe LEADIN: German business confidence rose more than expected last month (December 2016), with sentiment improving in the key manufacturing sector and elsewhere, according to the Ifo (Information and Forschung) Institute for Economic Research. Germany has kept its manufacturing traditions at the heart of its strong economy... and in one region it is making of instruments that have sustained economic growth. STORYLINE: Skilled musicians demand the best instruments. In recent decades mass production of orchestral instruments is dominated by factories in China. But quality production of instruments can still be found in the region of Vogtland in Saxony, where more than 1,300 craftsmen in more than 100 workshops continue the craft of their ancestors. Many workshops boast 4th or 5th generation artisans and the majority of the companies are family businesses.  Jurgen Voigt  is one of the medium size companies in Markneukirchen employing 30 people. The company has been in the current owner's family for 10 generations, and it produces a variety of brass instruments and spare parts. Kerstin Voigt says one of the extra advantages of the company is that they are able to offer not only high quality instruments but also custom made instruments. Musicians can ask for changes on the catalogued instruments or can design new ones. Despite the company's long tradition in handcrafting instruments, they have also embraced industrial machinery, using machines alongside the craftsmen. At the beginning of the 20th century, factories with thousands of workers were based in Vogtland. China has become one of the biggest producers of music instruments in recent years. But for the manufacturers of Vogtland this does not present a threat.  \"The cheap products from the Asia made the beginners (pupils) music instrument market unreachable to us.\", says Kerstin Voigt. \"It has broken away (from us). They (the clients) were going there (They are all buying Chinese instruments). But professionals, (music university) students and today's very dedicated amateurs demand more and more to have custom made instruments.\"Neither mass production having moved to another country or the recent economic crisis has posed a substantial threat to Voigts' company. \"You could say that the crisis of the last years, either the economic crisis or Brexit and Grexit, was to our benefit. Interests in the money market are low, and so people started investing in which are durable and have great value,\" she says. Musical instruments have been manufactured for more than 350 years in the southern region of Saxony, close to the Bavarian and the Czech border.Björn Stoll's family has been in the music production industry since 1836. Stoll is now the owner of the family business working alongside his father producing cellos and double basses. \"We deliver worldwide. From the USA, to Japan, Indonesia, Austria, Spain, China. Especially in China they build a lot of cheap instruments but there are also a lot of good musicians searching for high quality instruments. They are coming to us to order customised instruments,\" says Stoll.\"Most of our clients want that the instrument look used even if they get it new. Because old instruments have the image that they are the best.The old Italians for example. That's because we make new instruments look like old ones. There you can see scratches and hits in the varnish. Wear marks we put on the new instruments which you would see generally not until hundreds of years. The vintage look,\" he adds.A tourism industry has evolved to complement the instrument making tradition, with workshops opening their doors to visitors. Frank Bilz is the manager of Musicon Valley association, an organisation that is promoting tourism in the area. \"Tourism generates revenues of which we had no idea until a few years ago (it was possible),\" he says. For the visitors this is an opportunity to learn something new while visiting a relatively undiscovered region. \"I wanted to see this here because I didn't know about it. I am 55 years old but I was amazed that they make everything by hand at not as you might think by machine,\" says visitor Ilona Rossberger. Vogtland instruments are indeed well regarded in the music world.Frank Meyer, is the co-owner of Ludwig Frank \u0026 Frank Meyer music instrument shop in Berlin, which specialises in woodwind instruments.\"The clients which are buying instruments from Vogtland and especially from our company are mostly professionals. They are coming from broadcast orchestras, from opera (orchestras) and from all around the world, Paris, New York, London, Milan, Tokyo and let's not forget Beijing,\" he says.Balazs piri Arpad, an oboist of the Slovenian National Opera orchestra has driven from Slovenia to buy an instrument made in Vogtland. Balazs piri Arpad has driven from Slovenia with his colleague in order to try one these instruments. \"My colleague from philharmonic, he has already got this instrument, and I tried and it is very nice, warm sound, good intonation, flexible tones, so...\"In 2014 UNESCO recognised Vogtland Musical Instrument Construction in Markneukirchen and the Surrounding Area as Intangible Cultural Heritage. ====Clients are reminded: (i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com. 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