{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Designer high chairs on trend at London baby show' data-url='/boclips/videos/5c54d261d8eafeecae1e11e3' data-video-url='/boclips/videos/5c54d261d8eafeecae1e11e3' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nDesigner high chairs on trend at London baby show\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEAD IN:Designer high chairs are one of the big trends at The Baby Show in London.Parents are now splashing out big money on the latest furniture fashions to ensure their baby's high chair doesn't disgrace the rest of their designer...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEAD IN:Designer high chairs are one of the big trends at The Baby Show in London.Parents are now splashing out big money on the latest furniture fashions to ensure their baby's high chair doesn't disgrace the rest of their designer kitchens.STORY-LINE:Mums, dads and of course babies are out in force at The Baby Show at London's Olympia exhibition centre.The annual trade show brings everything baby under one roof and is a place not only to buy, but also to seek advice.One of the most head turning pushchairs at the show is the gb Pockit, which was recently awarded a Guinness World Record for the smallest folded pushchair.Product trainer, Hollie Brackenridge demonstrates how quickly it can be folded down.\"It will fit in the smallest of cars, it will fit overhead on the aircraft,\" she explains. \"I can hold it in one hand, it's light. At home, if space is at a premium it can tuck away in any cupboard. Really important, it fits in my tote handbag, what more can you need? That's perfect.\"The lightweight gb Pockit weighs 4.3kg and costs 149.95 British pounds (approx. $183 USD).Pushchairs and prams are always popular at the show, but the biggest trend this year is high chairs.\"High chairs are definitely a trend this year, we have a wider range of high chairs suitable for all kinds of houses and flats, when you need more space or less space, very modern, very contemporary styles,\" says The Baby Show Manager, Susanne Rauberger.The rise of the high-end designer high chair is driven by interior design and parents wanting complimentary baby furniture that is both practical and looks good.Hazelann Williams is on the 'MadeForMums' stand where parents can test out baby products on their purpose-built testing zone.As reviews editor for the popular UK-based baby website, Williams gets to see all of the latest high chairs on the market.\"Parents want something that reflects them,\" she says. \"Of course they're buying for their baby and they want something that's safe, they want something that's functional and that's really going to work for their children, but at the same time if you spent a lot of money decorating your house, you don't want something that's going to look out of place. \"So you don't want something that you can't fold down or put away or looks really garish in your front room.\"Victoria Embleton-Spencer is visiting the show from Oxford with her husband. They're expecting their first child.She's shopping specifically for a designer high chair and settles for this futuristic chrome Bloom design.\"We want something that's pretty basically,\" she says. \"Because we haven't had a child before, so we don't want anything ugly in our house and we don't necessarily know practical things all that well, but we just know we want it to be stylish and apparently this is practical because it does things, but, yeah, the main thing is it has to look beautiful like the rest of our home.\"The Bloom starts from 399 British pounds (approx. $488 USD), but the higher end models cost 599 British pounds (approx. $733 USD).New to the high chair market is iCandy - better known for its prams.Its new MiChair costs 450 British pounds (approx. $550 USD), but it hopes the stylish design and longevity of the product will convince shoppers.The chair is made from beech and birch wood and can be converted into a child's chair or rocking chair when the baby outgrows the high chair.Paul Walker, head of product at iCandy, demonstrates the MiChair.\"I think the trends in high chairs are moving on in line with kitchens, the social trends going on in kitchens, so they're the hub of the house - certainly for parents - and they're the social sensor of the house and everybody is aware of what's going on in kitchen design,\" he says. \"So I think there is a place for more contemporary furniture style design going into the kitchen.\"The MiChair has caught the eye of show visitor, Sashi Mohan-Dennis who's been scouring the show for the best high-end high chair to match her breakfast room.\"I like it, I like the style, I like the colour, I like the chrome, I think it looks modern,\" she says. \"I think he said the branding is at the back so you don't see it plastered along the front. It will match my breakfast room, the right height for the table, it's perfect.\"Family-run Spanish high chair maker Micuna has been in the high-end chair market for 40 years.Micuna high chairs are made from mahogany or beech wood with matching fabrics and can be used from six months to six-years-old.The high chair legs can be quickly unscrewed to adapt the chair for older children. \"Everything is streamlined, everything is sleek, sort of Scandinavian type of design and that's what the people are looking for now,\" says Julie Smith, national sales manager at Lapsi for Micuna.The Micuna Ovo starts from around 300 British pounds (approx. $367 USD).These young children are enjoying the sights and sounds of a busy trade show. But when it all gets a bit too much, it's time for warm milk and a nap.The Baby Show at Olympia ran 21-23 October and will visit Birmingham next Spring.London, UK - 21 October 20161. Tracking shot of mother carrying her baby through the Baby Show2. Wide of mother carrying baby3. Mid of baby girl dancing4. Various of new father carrying his baby5. Wide of Holly Brackenridge pushing gb Pockit pushchair6. Various of Holly Brackenridge demonstrating micro pushchair7. SOUNDBITE (English) Hollie Brackenridge, Product Trainer, gb:\"It will fit in the smallest of cars, it will fit overhead on the aircraft. I can hold it in one hand, it's light. At home, if space is at a premium it can tuck away in any cupboard. Really important, it fits in my tote handbag, what more can you need? That's perfect (laughs).\"8. Close of folded gb Pockit9. Low shot of Holly Brackenridge lifting the Pockit to fold it down10. Wide of visitors at the Baby Show11. Wide of man sitting in pushchair12. Setup shot of Susanne Rauberger, The Baby Show Manager, inspecting cot13. SOUNDBITE (English) Susanne Rauberger, The Baby Show Manager:\"High chairs are definitely a trend this year, we have a wider range of high chairs suitable for all kinds of houses and flats, when you need more space or less space, very modern, very contemporary styles.\"14. Various setup shots of Hazelann Williams, Reviews Editor, MadeForMums, pushing pram15. SOUNDBITE (English) Hazelann Williams, Reviews Editor, MadeForMums:\"Parents want something that reflects them, of course they're buying for their baby and they want something that's safe, they want something that's functional and that's really going to work for their children, but at the same time if you spent a lot of money decorating your house, you don't want something that's going to look out of place. So you don't want something that you can't fold down or put away or looks really garish in your front room.\"16. Tilt down of chrome Bloom high chair17. Mid of gold Bloom high chair 18. Wide of people looking at high chair19. Setup shot of Victoria Embleton-Spencer, Show Visitor from Oxford, looking at high chair20. SOUNDBITE (English) Victoria Embleton-Spencer, Show Visitor from Oxford, vox-pop:\"We want something that's pretty basically. Because we haven't had a child before, so we don't want anything ugly in our house and we don't necessarily know practical things all that well, but we just know we want it to be stylish and apparently this is practical because it does things, but, yeah, the main thing is it has to look beautiful like the rest of our home.\"21. Various of iCandy MiChair22. Setup shot of Paul Walker, Head of Product, iCandy, adjusting MiChair23. SOUNDBITE (English) Paul Walker, Head of Product, iCandy:\"I think the trends in high chairs are moving on in line with kitchens, the social trends going on in kitchens, so they're the hub of the house - certainly for parents - and they're the social sensor of the house and everybody is aware of what's going on in kitchen design so I think there is a place for more contemporary furniture style design going into the kitchen.\"24. Setup shot of Sashi Mohan-Dennis, Show Visitor, speaking with iCandy employee25. SOUNDBITE (English) Sashi Mohan-Dennis, Show Visitor, Vox-pop:\"I like it, I like the style, I like the colour, I like the chrome, I think it looks modern, I think he said the branding is at the back so you don't see it plastered along the front. It will match my breakfast room, the right height for the table, it's perfect.\"26. Various of Micuna high chairs from Spain27. Various setup shots of Julie Smith, National Sales Manager, Lapsi for Micuna, lowering height of Micuna high chair28. SOUNDBITE (English) Julie Smith, National Sales Manager, Lapsi for Micuna:\"Everything is streamlined, everything is sleek, sort of Scandinavian type of design and that's what the people are looking for now.\"29. Various of Stokke high chairs30. Pan right of mum carrying baby through show31. Various of baby girl playing 'peekaboo'32. 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