{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Campaign to raise awareness of childhood cancer ' data-url='/boclips/videos/5c54cff7d8eafeecae1cb91a' data-video-url='/boclips/videos/5c54cff7d8eafeecae1cb91a' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nCampaign to raise awareness of childhood cancer \n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eINDIA CANCER SOURCE: AP HORIZONS, LIFESTYLE, HEALTH AND TECHNOLOGY RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLYLENGTH: 5.41SHOTLIST:AP TelevisionAgra, Uttar Pradesh - 25 September 20161. Wide of...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eINDIA CANCER SOURCE: AP HORIZONS, LIFESTYLE, HEALTH AND TECHNOLOGY RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLYLENGTH: 5.41SHOTLIST:AP TelevisionAgra, Uttar Pradesh - 25 September 20161. Wide of CanKids from the cancer support organization shouting slogans with the Taj Mahal in the distance UPSOUND: (Hindi/English) \"Go Gold – Taj Mahal, Cure Children with cancer.\"2. Wide of Taj Mahal3. Wide of dog cooling down inside the Taj Mahal fountains 4. Mid of Taj Mahal5. Members of cancer support group CanKids shouting slogans UPSOUND: (English) \"Go Gold India\" 6. Tracking shot from a banner saying (English) \" It's Curable\" to a drawing of Taj Mahal in gold inside the compound of Taj Mahal 7. Mid of a boy looking through a doorway8. Low rear view of a mother and child looking at the pictures at the exhibition9. Close shot through gold string-curtain at the exhibition10. A man pasting his message on a pledge wall11. Close of messages 12. Mid of a child with cancer 13. Various of Poonam Bagai, Co-Founder of CanKids singing with other activists, survivors and patients14. Close of her hands15. SOUNDBITE: (English) Poonam Bagai, Co-Founder of CanKids:\"Why gold? Because gold is the colour of childhood cancer, because our children are priceless and precious and because we are campaigning for childhood cancer to be a child health priority in India. So, Go Gold Taj is part of an international tribute lightning program which started about a year and half ago to actually let people understand that gold is the colour of childhood cancer, just like pink stands for breast cancer. And when we start doing that it starts creating awareness, it starts engaging stakeholders.\" AP TelevisionNew Delhi  - 22 September 201616. Various of Ankit Ranjan, a cancer patient who has lost a leg, at a palliative care facility 17. Wide of whiteboard on the wall with the patient's information 18. Close of a pillow with a soft toy 19. Wide of care centre 20.Tracking shot of bunting with names of child patients written on them, the butterflies represent children who've died 21. Various of Rajiv Sharma, comforting his two-year-old child who lost his eye to retinoblastoma, a cancer of the eye22. Toys on a table 23. Various of Sharma comforting his child24. SOUNDBITE: (English) Dr. Amita Mahajan, Paediatric Oncologist: \"Lots of families and even doctors think that children don't get cancer and if they do they will be incurable. So our first hurdle is for actually the primary care health provider which maybe the anganwadi (child welfare) worker, which maybe the primary physician for them to know that children can get cancer and when to start thinking about that and then to convince the families to seek optimal healthcare. Our second big hurdle is access, so even in a remote village you felt that they maybe having cancer for them to actually  get the cancer diagnosed and then seek treatment, it is a long journey to reach a centre which offers those services.\" 25. Various of a child being tended to by a nurse 26. SOUNDBITE: (English) Dr. Amita Mahajan, Paediatric Oncologist:\"Because we have so many childhood deaths, childhood cancer is not one of the biggest causes but we have now I think all support groups have been successful in sensitizing the governments. The governments are now sensitized, so they are now looking at this cause as well and that is why the support groups need to be pitching in because we cannot expect just the government alone to ensure optimal healthcare for all.\" 27. Wide of Deepak Gupta next to his child Amit28. Mid of Amit Gupta, a child with cancer lying down on bed29. SOUNDBITE: (Hindi) Deepak Gupta, Amit's father: \"We have got every type of help. Help for medicines, food and place to stay. What else can a person ask for? \" 30. Various of volunteer campaigners including Ritu Bhalla working in the campaign office 31. Plans and other campaign material on the wall32. Various of Bhalla working at her desk33. SOUNDBITE: (English/Hindi) Ritu Bhalla, a cancer survivor and a volunteer at CanKids:\"Being a survivor, we are an example and so we can be advocates (for cancer patients). When we advocate, everybody is going to listen, including government, including other stakeholders, including society. We want to create the change that will help the families that are struggling to get access to facilities, and get the support they need to overcome this phase of cancer treatment and come out happy. We don't want to leave any pain or guilt in their memories.\" 34. A family sitting next to their child at the care centre35. A child lying on a bedAP TelevisionAgra, Uttar Pradesh  - 25 September 201636. SOUNDBITE: (English) Poonam Bagai, Co-Founder of CanKids:\"If a child actually is reaching a hospital, we want to know that the child gets the best treatment care support that they can. That he or she gets the support services that they need and then that we keep advocating for better and better cancer treatment.\" AP TelevisionNew Delhi - 22 September 201637. Families and children watching television in the recreation room38. Close of a shelf of toys in the recreation room39. Close rear view of a father watching television with his child resting on his father's shoulderLEADIN:India's iconic Taj Mahal is roaring with support for childhood cancer this September.Thousands of children with cancer, survivors, and activists, are making their way to the white-marble wonder to spread awareness of the disease.They're also campaigning for better services to treat children with cancer.STORYLINE:It's a noisy affair at perhaps the most tranquil spot on earth.Families with their child cancer patients, campaigners and supporters have travelled here in force to try to make the world take notice. The demonstrations and campaigns will continue for three days.It's been organised by CanKids  – a local support organization for children with cancer.\"Go Gold – Taj Mahal. Cure children with cancer,\" they shout in unison. According to CanKids, India accounts for an estimated 20 percent of all childhood cancer cases in the world. With more than 50,000 new cases each year, the country is becoming known for its high prevalence of childhood cancers Despite this fact, many young children receive no diagnosis and therefore no treatment. Almost half of all the children suffering cancer will never even make it to a diagnostic centre in time to treat them successfully. Children in remote and rural areas usually die because they have no access to any health workers with oncology experience Poonam Bagai, a cancer survivor and mother of two is leading the 'Go Gold India' awareness campaign. She is also the co-founder of CanKids.  She wants to shed light on the phenomenon and remove stigmas about the disease. \"Why gold? Because gold is the colour of childhood cancer, because our children are priceless and precious and because we are campaigning for childhood cancer to be a child health priority in India. So, 'Go Gold Taj' is part of an international tribute lightning program which started about a year and half ago to actually let people understand that gold is the colour of childhood cancer, just like pink stands for breast cancer. And when we start doing that it starts creating awareness, it starts engaging stakeholders,\" she says. 13-year-old Ankit Ranjan lost his leg to cancer.He was brought to the CanKids palliative care centre in New Delhi, which has now become his second home.The centre has looked after more than 3,100 children since it opened in 2012. Colourful flags hanging from the ceiling represent each child that has come through the CanKids palliative care centre, which draws in volunteer nurses and doctors from all around the world. The butterflies represent the children who have died. Abhi Sharma was only two-years-old when he lost his eye to retinoblastoma - a cancer of the eye. Since his family didn't live close to a hospital with cancer detection facilities, he was diagnosed too late.Paediatric Oncologist, Dr. Amita Mahajan says it's important patients are diagnosed early. \"Lots of families and even doctors think that children don't get cancer and if they do they will be incurable. So our first hurdle is for actually the primary care health provider which maybe the anganwadi (child welfare) worker, which maybe the primary physician for them to know that children can get cancer and when to start thinking about that and then to convince the families to seek optimal healthcare. Our second big hurdle is access, so even in a remote village you felt that they maybe having cancer for them to actually  get the cancer diagnosed and then seek treatment, it is a long journey to reach a centre which offers those services,\" she says. Mahajan adds that while pneumonia and diarrhoea continue to be the top child-killers in India, there is a need for support groups like CanKids to ensure governments and communities discuss the problems to address childhood cancer. Deepak Gupta, whose 12-year-old son Amit is receiving treatment, says he received medical help, food, and even shelter, at the CanKids care centre.\"We have got every type of help. Help for medicines, food and place to stay. What else can a person ask for?\" Since 2004, CanKids has helped more than 25,000 children with cancer and last year raised more than $2 million (US) to help families get access to better drugs and doctors. Ritu Bhalla, a CanKids volunteer campaigner, says she wanted to give back to the community after beating the disease twice. \"Being a survivor, we are an example and so we can be advocates (for cancer patients). When we advocate, everybody is going to listen, including government, including other stakeholders, including society. We want to create the change that will help the families that are struggling to get access to facilities, and get the support they need to overcome this phase of cancer treatment and come out happy. We don't want to leave any pain or guilt in their memories,\" she says. Bagai says the 'Go Gold India' campaign has managed to convince the State of Uttar Pradesh in northern India to deploy a special task force to address the issue of a lack of infrastructure and oncologists in the state. Bagai hopes her campaign will spark a change for children with cancer to have access to better treatment, care and support when they approach a hospital.    The group has collected more than 55,000 support pledges and hopes to reach more than 250,000 – the number children diagnosed with cancer each year globally. ====Clients are reminded: (i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com. (ii) they should check with the applicable collecting society in their Territory regarding the clearance of any sound recording or performance included within the AP Television News service (iii) they have editorial responsibility for the use of all and any content included within the AP Television News service and for libel, privacy, compliance and third party rights applicable to their Territory.\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star-half-stroke text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=1109442\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003eHigher Ed\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?keywords=notes+rocks+and+minerals\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=1216220\"\u003eAll Subjects\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Type\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?keywords=notes+rocks+and+minerals\u0026amp;search_tab_id=2\u0026amp;type_ids%5B%5D=4543650\"\u003eNews Clips\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSource:\u003c/dt\u003e\n\u003cdd\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2016\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;keywords=notes+rocks+and+minerals\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003efamilies, cancer, medical technology, color, governments, gold, social issues\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003evolunteerism, services, support groups, children, child, health, including, eye health, hurdle, childhood cancer, self-improvement, social affairs, diagnosis and treatment, reach, human welfare, pitching, cancer treatment, child and teen health, start, diseases and conditions, stakeholders, government and politics, starts, child welfare, lifestyle\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='educator-ratings-heading' class='rp-info-section'\u003e\n\u003ch2 class='title sr-only' id='educator-ratings-heading'\u003eEducator Ratings\u003c/h2\u003e\n\u003cdiv id=\"educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"all-educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"educator-rating-form-root\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-resource'\u003e\n\u003cdiv aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; href=\u0026quot;/auth/users/sign_in\u0026quot;\u003eSign in\u003c/a\u003e or \u003ca class=\u0026quot;bold text-danger\u0026quot; data-posthog-event=\u0026quot;Signup: LP Signup Activity\u0026quot; data-posthog-location=\u0026quot;body_link_boclips\u0026quot; data-remote=\u0026quot;true\u0026quot; href=\u0026quot;/subscription/new\u0026quot;\u003eJoin Now\u003c/a\u003e\u003c/div\u003e\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Campaign to raise awareness of childhood cancer \" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"Campaign to raise awareness of childhood cancer \" title=\"Campaign to raise awareness of childhood cancer \" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'\u003e\n\u003ci class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'\u003e\u003c/i\u003e\n\u003c/span\u003e\n\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"}