{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='New fitness tracker reveals what your body is made of' data-url='/boclips/videos/5c54cb49d8eafeecae1a2937' data-video-url='/boclips/videos/5c54cb49d8eafeecae1a2937' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nNew fitness tracker reveals what your body is made of\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eGERMANY IFA TOM TOMSOURCE: AP TECHNOLOGY RESTRICTIONS: TECHNOLOGY CLIENTS ONLYLENGTH: 3:40SHOTLIST:AP TelevisionBerlin, Germany - 1 September 2016 1. Close of person using new TomTom Touch wearable fitness device2. TomTom Touch wearable...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eGERMANY IFA TOM TOMSOURCE: AP TECHNOLOGY RESTRICTIONS: TECHNOLOGY CLIENTS ONLYLENGTH: 3:40SHOTLIST:AP TelevisionBerlin, Germany - 1 September 2016 1. Close of person using new TomTom Touch wearable fitness device2. TomTom Touch wearable fitness device and smartphone showing app3. Close of person using new TomTom Touch wearable fitness device4. Pull focus of 'Body Fat Goal' on app 5. Close of person using new TomTom Touch wearable fitness device6. SOUNDBITE: (English) Patrick Stal, TomTom Sports VP of Marketing: \"Today we've launched the TomTom Touch. The TomTom Touch is the world's first fitness tracker with integrated body composition analysis. It's a beautiful wearable device that tracks your steps, calories, sleep, heart rate. But it also tracks what your body is made of, so it actually looks into my body and sees how much fat, how much muscle mass and other material I have inside my body.\"7. Close of person holding new TomTom Touch wearable fitness device8. Close of camera showing new TomTom Touch9. Close of person holding new TomTom Touch wearable fitness device10. Close of smartphone app showing body composition analysis11. Close of smartphone app showing 'Body'12. Close of smartphone showing exercise regime13. SOUNDBITE: (English) Patrick Stal, TomTom Sports VP of Marketing: \"It uses a technology called body impotence analysis which sends a harmless current through your upper body to understand essentially how much of those proportions of different material is in your body. The nice thing about it is that for the first time in one device, you're tracking your efforts, how many steps you've taken, how many calories you've burnt, and your output, so what's changing in your body. So, for the first time, you're answering that question - Is what I'm doing actually doing anything for me at all?\"14. Mid of people at TomTom booth 15. Close of row of TomTom products16. Close of new TomTom Touch wearable fitness device17. SOUNDBITE: (English) Patrick Stal, TomTom Sports VP of Marketing: \"I think we've already diversified. We've spent a lot of years going into different categories, we've been in the sports category since 2011. I think more importantly, people are starting to see us as a great European technology brand, hugely innovative, and we've always had a hand in helping people move around cities, around traffic, and now we're here to help people get going in whatever sport or just normal movement that they have, whether it's getting up in the morning and making that easy to own device to track what your body's made of or whether it is that you're training for your third Iron Man this year, in which case my hat off to you.\"18. Mid of people at TomTom booth19. Close of person using new TomTom Touch wearable fitness device20. Close of person using other TomTom wearable fitness device21. Mid of 'TomTom' banner22. Wide of poster showing man exercising wearing wearable fitness device23. SOUNDBITE: (English) Roger Cheng, CNET Executive Editor:\"The era of the standalone GPS company is clearly coming to an end. You saw this with Garmin, they tried to make a smartphone as it became clear that just those GPS devices on your car just weren't selling anymore, but everyone has a GPS device in their phone so the need for a standalone device just isn't really there, this desperate need to branch out into different products, it's sort of a last gasp. I can't it as a potential successful business move for them just because they're going into an area that they're not particularly strong or savvy in, it's just born out of desperation.\"24. Pull focus from new TomTom Touch wearable fitness device to smartphoneLEADIN:Navigation tech company TomTom has unveiled a new touchscreen fitness tracker that's claimed to be the first in the world with body composition analysis.Celebrating 25 years, the Amsterdam-based company is attempting to craft a new niche for itself as drivers increasingly use smartphones or inbuilt systems for navigation.STORYLINE:Fancy learning what you're made of? Then TomTom's new touchscreen fitness tracker may be for you.The 'Touch' device combines body composition analysis with step, sleep and heart-rate tracking, all from the wrist.\"Today we've launched the TomTom Touch,\" says Patrick Stal from TomTom Sports.\"The TomTom Touch is the world's first fitness tracker with integrated body composition analysis. It's a beautiful wearable device that tracks your steps, calories, sleep, heart rate. But it also tracks what your body is made of, so it actually looks into my body and sees how much fat, how much muscle mass and other material I have inside my body.\"By linking up with a dedicated 'MySports' smartphone app, it provides a host of information allowing fitness pros to plan and analyse their sweat-drenched regimes.It also provides performance statistics and graphs so wearers can analyse the effect certain activities have on their body composition over time.By pushing a button, wearers can measure the percentage of body fat and muscle mass in their body, therefore learning whether certain exercise regimes are right for them.\"It uses a technology called body impotence analysis which sends a harmless current through your upper body to understand essentially how much of those proportions of different material is in your body,\" explains Stal. \"The nice thing about it is that for the first time in one device, you're tracking your efforts, how many steps you've taken, how many calories you've burnt, and your output, so what's changing in your body. So, for the first time, you're answering that question - Is what I'm doing actually doing anything for me at all?\"There's a 'Sports Mode' for running, cycling or gym-based exercise. It can also be linked to a smartphone to pass on notifications.The 'Touch' is water resistant and comes with five days of battery life.The new TomTom touch joins a growing line of wearable fitness devices by the Amsterdam-based company in its 'TomTom Sports' range.Best known for its line of car navigation systems, the company is increasingly branching out into the wearable fitness device market.TomTom unveiled seven new devices at IFA, including three GPS wearables.\"I think we've already diversified,\" says Stal. \"We've spent a lot of years going into different categories, we've been in the sports category since 2011. I think more importantly, people are starting to see us as a great European technology brand, hugely innovative, and we've always had a hand in helping people move around cities, around traffic, and now we're here to help people get going in whatever sport or just normal movement that they have, whether it's getting up in the morning and making that easy to own device to track what your body's made of or whether it is that you're training for your third Iron Man this year, in which case my hat off to you.\"Roger Cheng from technology website CNET is less optimistic. He's not too hopeful for satellite navigation companies hoping to break into other markets.\"The era of the standalone GPS company is clearly coming to an end,\" he says. \"You saw this with Garmin, they tried to make a smartphone as it became clear that just those GPS devices on your car just weren't selling anymore, but everyone has a GPS device in their phone so the need for a standalone device just isn't really there, this desperate need to branch out into different products, it's sort of a last gasp. I can't it as a potential successful business move for them just because they're going into an area that they're not particularly strong or savvy in, it's just born out of desperation.\"The TomTom Touch is set to hit stores in October, priced at 149 euros (approx. 167 USD).IFA tech event, claimed to be Europe's biggest electronics trade show, opens to the public 2-7 September in Berlin, Germany.====Clients are reminded: (i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com. 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