{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Retailers capitalise on Ramadan season' data-url='/boclips/videos/5c54cb23d8eafeecae1a1743' data-video-url='/boclips/videos/5c54cb23d8eafeecae1a1743' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nRetailers capitalise on Ramadan season\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEAD IN:One of the UAE's biggest shopping centres is expecting a bumper trading season during Ramadan.Buying new clothes and gifts is popular during the Islamic holy month, meaning big money for retailers.STORY-LINE:The crescent moon...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEAD IN:One of the UAE's biggest shopping centres is expecting a bumper trading season during Ramadan.Buying new clothes and gifts is popular during the Islamic holy month, meaning big money for retailers.STORY-LINE:The crescent moon decorations tell shoppers that Ramadan is here.And the Mall of the Emirates is busy with people looking to buy something special for the season.This centre is home to hundreds of shops and restaurants.And mall owners Majid Al Futtaim know there is potential for the stores to make big profits at this time of the year.\"Ramadan for us is a very important part of the trading calendar,\" says Rajiv Suri, CEO of Fashion at Majid Al Futtaim Ventures:.\"It can go up to 22 to 23 percent of sales in the six weeks period: two weeks before until Eid.\"Al Futtaim operates 14 international brands including Abercrombie and Fitch, Hollister, Accessorize and Monsoon. And Fuad Sharaf, the company's Senior Director of Property Management, says Ramadan is chance for them to make a lot of money because \"turnout will be huge\".Shopping habits change during the holy month.Muslims fast from sunrise to sunset so it makes sense for them to come here later in the day.It means the mall keeps its doors open beyond the normal 10 p.m. closing time.\"We extend the hours to midnight and we try to offer people the fotoor (breaking fast meal) and suhoor (late night meal) in the mall because the mall in general has a big number of cafes and restaurants,\" explains Sharaf.Restaurants remain open until 3 a.m.The biggest surge in profit comes from children's brands.Some shops have even created special ranges to cater for the season.\"The big jump is for us in our business is in children's wear,\" says Suri. \"I think each child gets something new at least during this period, which is really exciting and we do a special product for that in Monsoon children, for example.\" So while Ramadan may be a time for religious reflection, it's also a time for some serious consumerism.\"It's a huge season for gifting and I think that encourages people to spend more money,\" says Suri.LEAD IN:One of the UAE's biggest shopping centres is expecting a bumper trading season during Ramadan.Buying new clothes and gifts is popular during the Islamic holy month, meaning big money for retailers.STORY-LINE:The crescent moon decorations tell shoppers that Ramadan is here.And the Mall of the Emirates is busy with people looking to buy something special for the season.This centre is home to hundreds of shops and restaurants.And mall owners Majid Al Futtaim know there is potential for the stores to make big profits at this time of the year.\"Ramadan for us is a very important part of the trading calendar,\" says Rajiv Suri, CEO of Fashion at Majid Al Futtaim Ventures:.\"It can go up to 22 to 23 percent of sales in the six weeks period: two weeks before until Eid.\"Al Futtaim operates 14 international brands including Abercrombie and Fitch, Hollister, Accessorize and Monsoon. And Fuad Sharaf, the company's Senior Director of Property Management, says Ramadan is chance for them to make a lot of money because \"turnout will be huge\".Shopping habits change during the holy month.Muslims fast from sunrise to sunset so it makes sense for them to come here later in the day.It means the mall keeps its doors open beyond the normal 10 p.m. closing time.\"We extend the hours to midnight and we try to offer people the fotoor (breaking fast meal) and suhoor (late night meal) in the mall because the mall in general has a big number of cafes and restaurants,\" explains Sharaf.Restaurants remain open until 3 a.m.The biggest surge in profit comes from children's brands.Some shops have even created special ranges to cater for the season.\"The big jump is for us in our business is in children's wear,\" says Suri. \"I think each child gets something new at least during this period, which is really exciting and we do a special product for that in Monsoon children, for example.\" So while Ramadan may be a time for religious reflection, it's also a time for some serious consumerism.\"It's a huge season for gifting and I think that encourages people to spend more money,\" says Suri.Dubai, UAE - 5 June 20161. Wide of people walking around mall with Ramadan decoration2. Walkway with sign reading (English/Arabic) \"Mall of the Emirates\"      3. Various of shoppers in Mall4. Rajiv Suri, CEO of Fashion at Majid Al Futtaim Ventures, entering office5. Various of Suri working at computer6. SOUNDBITE (English) Rajiv Suri, CEO of Fashion at Majid Al Futtaim Ventures:\"Ramadan for us is a very important part of the trading calendar. From a season point of view and depending on the brand and what they are catering to, it can go up to 22 to 23 percent of sales in the six weeks period: two weeks before until Eid.\"7. Pan from Ramadan decoration to Fuad Sharaf, Senior Director of Property Management at Majid Al Futtaim Properties, talking to a colleague8. Various of Sharaf9. Close of colleague listening10. Mid of Sharaf11. SOUNDBITE (Arabic) Fuad Sharaf, Senior Director of Property Management at Majid Al Futtaim Properties:\"The shops have a chance in Ramadan because they know the turnout will be huge, especially closer to Eid. In terms of sales and promotional campaigns, I think that Dubai and the UAE in general and the region cares about these campaigns, especially when they see that people will be receptive to shopping and so this is an opportunity for the shop owners to give more chances for the shoppers to buy in bigger quantities and also to win prizes.\"12. Ramadan decoration13. Wide of shop called Accessorize, with cashier putting money into cash register14. Close of cashier putting bank notes into cash register15. Mid of cashier16. Close of customer taking bag17. Wide of woman walking out of shop18. SOUNDBITE (Arabic) Fuad Sharaf, Senior Director of Property Management at Majid Al Futtaim Properties: \"The working hours in Ramadan change due to the nature of Ramadan as a month. We extend the hours to midnight and we try to offer people the fotoor (breaking fast meal) and suhoor (late night meal) in the mall because the mall in general has a big number of cafes and restaurants.\"19. Various of children's mannequins 20. SOUNDBITE (English) Rajiv Suri, CEO of Fashion at Majid Al Futtaim Ventures:\"So the big jump is for us in our business is in children's wear. There is a huge jump in children's wear. I think each child gets something new at least during this period, which is really exciting and we do a special product for that in Monsoon Children, for example. We have launched a range two weeks before Ramadan and we have got a fantastic response.\"21. Wide of Monsoon shopfront22. Tilt up from Ramadan Kareem greeting on window to mannequin23. Pan from one Ramadan Kareem sign to another24. SOUNDBITE (English) Rajiv Suri, CEO of Fashion at Majid Al Futtaim Ventures\"I think it is the whole mood in in the market is about being festive, of socialising, of getting together and therefore there is a custom to buy new things for yourself, for your kids and to give gifts. It's a huge season for gifting and I think that encourages people to spend more money.\"25. Mid of \"Ramadan Kareem\" greeting on shopfront26. Wide of woman walking with shopping bags 27. Wide of mall28. 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