{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Businesses Quickly Change Prices Based on Demand' data-url='/boclips/videos/5c54caffd8eafeecae1a06f1' data-video-url='/boclips/videos/5c54caffd8eafeecae1a06f1' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nBusinesses Quickly Change Prices Based on Demand\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eFOR CLEAN VERSION SEE STORY NUMBER: apus055229AT THIS SAN DIEGO BAR, THE COST OF A TEQUILA SHOT DEPENDS ON WHAT EVERYONE ELSE IS DRINKING…A REAL-TIME TICKER SHOWS PRICES THAT CAN CHANGE BY THE MINUTE. SOUNDBITE (English) Lindsey...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eFOR CLEAN VERSION SEE STORY NUMBER: apus055229AT THIS SAN DIEGO BAR, THE COST OF A TEQUILA SHOT DEPENDS ON WHAT EVERYONE ELSE IS DRINKING…A REAL-TIME TICKER SHOWS PRICES THAT CAN CHANGE BY THE MINUTE. SOUNDBITE (English) Lindsey Dekuiper, bar customer:\"I should be paying more attention to my husband but I've been watching the screen.\"DYNAMIC PRICING HAS BEEN AROUND FOR YEARS...WHERE PRICES FLUCTUATE WITH CONSUMER DEMAND...THINK AIRLINES, WHICH HIKE UP TICKET PRICES AHEAD OF BUSY PERIODS, LIKE HOLIDAYS.BUT THANKS TO MORE WIDELY AVAILABLE SOFTWARE...   BUSINESSES AROUND THE COUNTRY ARE INCREASINGLY ADOPTING THIS METHOD.RIDESHARE COMPANIES LIKE UBER CALL IT SURGE PRICING.FOOTBALL, BASEBALL TEAMS, AND EVEN ZOOS CHARGE MORE AT CERTAIN TIMES.AMAZON ALSO CHANGES PRICES BASED ON DEMAND AND BEHAVIOR.SOUNDBITE (English) Jonathan Zhang, University of Washington professor: \"The reason why this is possible is that we live in the era of big data. We leave a trail of everything we do. Our browsing behavior. Our purchase behavior…they use this information to predict demand.\"WHILE CONSUMERS CAN GET STUCK PAYING MORE...THEY CAN ALSO GET DEALS IF THEY AVOID PEAK TIMES.SOUNDBITE (English) Jonathan Zhang, University of Washington professor: \"The idea is that you want to maximize profit and not supply goes to waste.\"BACK AT THE BLIND BURRO BAR IN SAN DIEGO, CUSTOMERS SEEM TO GET A KICK OUT OF THE CHANGING PRICES.SOUNDBITE (English) Janelle Durrer, bar patron: \"It shows you a real world, stock market type of environment.\"AND LIKE WALL STREET,  THERE WILL BE WINNERS AND LOSERS AS DEMAND FOR DYNAMIC PRICING INCREASES.KRYSTA FAURIA, ASSOCIATED PRESSFOR CLEAN VERSION SEE STORY NUMBER: apus055229AT THIS SAN DIEGO BAR, THE COST OF A TEQUILA SHOT DEPENDS ON WHAT EVERYONE ELSE IS DRINKING…A REAL-TIME TICKER SHOWS PRICES THAT CAN CHANGE BY THE MINUTE. SOUNDBITE (English) Lindsey Dekuiper, bar customer:\"I should be paying more attention to my husband but I've been watching the screen.\"DYNAMIC PRICING HAS BEEN AROUND FOR YEARS...WHERE PRICES FLUCTUATE WITH CONSUMER DEMAND...THINK AIRLINES, WHICH HIKE UP TICKET PRICES AHEAD OF BUSY PERIODS, LIKE HOLIDAYS.BUT THANKS TO MORE WIDELY AVAILABLE SOFTWARE...   BUSINESSES AROUND THE COUNTRY ARE INCREASINGLY ADOPTING THIS METHOD.RIDESHARE COMPANIES LIKE UBER CALL IT SURGE PRICING.FOOTBALL, BASEBALL TEAMS, AND EVEN ZOOS CHARGE MORE AT CERTAIN TIMES.AMAZON ALSO CHANGES PRICES BASED ON DEMAND AND BEHAVIOR.SOUNDBITE (English) Jonathan Zhang, University of Washington professor: \"The reason why this is possible is that we live in the era of big data. We leave a trail of everything we do. Our browsing behavior. Our purchase behavior…they use this information to predict demand.\"WHILE CONSUMERS CAN GET STUCK PAYING MORE...THEY CAN ALSO GET DEALS IF THEY AVOID PEAK TIMES.SOUNDBITE (English) Jonathan Zhang, University of Washington professor: \"The idea is that you want to maximize profit and not supply goes to waste.\"BACK AT THE BLIND BURRO BAR IN SAN DIEGO, CUSTOMERS SEEM TO GET A KICK OUT OF THE CHANGING PRICES.SOUNDBITE (English) Janelle Durrer, bar patron: \"It shows you a real world, stock market type of environment.\"AND LIKE WALL STREET,  THERE WILL BE WINNERS AND LOSERS AS DEMAND FOR DYNAMIC PRICING INCREASES.KRYSTA FAURIA, ASSOCIATED PRESSSan Diego – April 21, 20161. Various the Blind Burro bar.2. SOUNDBITE (English) Lindsey Dekuiper, bar patron: See transcript belowSeaTac, Washington – March 16, 20163. Various of airplanes and passenger approaching airport counter.San Diego – April 21, 20164. Pan of tequila names at bar price ticker screen.5. STILL of Uber car.6. Wide of CenturyLink Field7. STILL of Indianapolis Zoo orangutan exhibit.8. STILL of Amazon.com home page9. STILL of Amazon.com page detail.Seattle – May 3, 201610. SOUNDBITE (English) Jonathan Zhang, University of Washington professor: See transcript belowDupont, Washington – March 3, 201511. Various of Amazon fulfillment center.12. STILL: empty seats at Seattle Mariners game.Seattle – May 3, 201613. SOUNDBITE (English) Jonathan Zhang, University of Washington professor:  See transcript belowSeattle – September 4, 201514. Seahawks fan in lineSan Diego – April 21, 201615. Various of The Blind Burro Bar.16. SOUNDBITE (English) Janelle Durrer, bar patron: See transcript below17. Various of The Blind Burro Bar. \u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2016\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003edemand, sports, education, higher education, baseball\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003ezoological parks, social affairs, bars and clubs, change, lifestyle, san diego, times, men\u0026#39;s sports, dynamic pricing, apce-nyc, recreation and leisure\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up 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