{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='US announces sweeping new rules e- cigarettes' data-url='/boclips/videos/5c54caecd8eafeecae19fe23' data-video-url='/boclips/videos/5c54caecd8eafeecae19fe23' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nUS announces sweeping new rules e- cigarettes\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eNew federal rules announced in the US on Thursday have the potential to upend the multibillion-dollar electronic cigarette industry just as it is attempting to position itself as an alternative to traditional cigarettes. The vaping...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eNew federal rules announced in the US on Thursday have the potential to upend the multibillion-dollar electronic cigarette industry just as it is attempting to position itself as an alternative to traditional cigarettes. The vaping industry says the lengthy federal reviews announced on Thursday would be time-consuming and costly. They warn that the rules could also put many smaller companies out of business. The executive director for the largest trade group representing the vapor industry says the rules \"appear to be somewhat draconian, which neither helps public health, in our opinion, nor does it help the businesses that have worked so hard in this space for so many years.\" Cynthia Cabrera says the regulations could hurt an industry that helps smokers quit smoking. Cabrera says tobacco smoking, which vaping often replaces represents a greater risk to public health.  The rules issued by the Food and Drug Administration would also extend long-standing restrictions on traditional cigarettes to a host of other products, including e-cigarettes, hookah, pipe tobacco and nicotine gels. Minors would be banned from buying the products.E-cigarettes are battery-powered devices that turn liquid nicotine into an inhalable vapor. They lack the chemicals and tars of burning tobacco, but the cigarettes have not been extensively studied, and there's no scientific consensus on the risks or advantages of \"vaping.\"More than 15 percent of US high school students report using e-cigarettes, up more than 900 percent over the last five years, according to federal figures.Beginning in August, US retailers will be prohibited from selling the tobacco products to anyone under 18, placing them in vending machines or distributing free samples. While nearly all states already ban sales of e-cigarettes to minors, federal officials said they will be able to impose stiffer penalties and deploy more resources to enforcement.New federal rules announced in the US on Thursday have the potential to upend the multibillion-dollar electronic cigarette industry just as it is attempting to position itself as an alternative to traditional cigarettes. The vaping industry says the lengthy federal reviews announced on Thursday would be time-consuming and costly. They warn that the rules could also put many smaller companies out of business. The executive director for the largest trade group representing the vapor industry says the rules \"appear to be somewhat draconian, which neither helps public health, in our opinion, nor does it help the businesses that have worked so hard in this space for so many years.\" Cynthia Cabrera says the regulations could hurt an industry that helps smokers quit smoking. Cabrera says tobacco smoking, which vaping often replaces represents a greater risk to public health.  The rules issued by the Food and Drug Administration would also extend long-standing restrictions on traditional cigarettes to a host of other products, including e-cigarettes, hookah, pipe tobacco and nicotine gels. Minors would be banned from buying the products.E-cigarettes are battery-powered devices that turn liquid nicotine into an inhalable vapor. They lack the chemicals and tars of burning tobacco, but the cigarettes have not been extensively studied, and there's no scientific consensus on the risks or advantages of \"vaping.\"More than 15 percent of US high school students report using e-cigarettes, up more than 900 percent over the last five years, according to federal figures.Beginning in August, US retailers will be prohibited from selling the tobacco products to anyone under 18, placing them in vending machines or distributing free samples. While nearly all states already ban sales of e-cigarettes to minors, federal officials said they will be able to impose stiffer penalties and deploy more resources to enforcement. Washington, DC - 5 May 2016 1. Person vaping (smoking e-cigarette) 2. SOUNDBITE: (English) Sylvia Burwell, US Secretary of Health and Human Services:\"As cigarette smoking among those under 18 has fallen, the use of other nicotine products and especially e-cigarettes has taken a drastic leap. Between 2011 and 2015, the percentage of high school students who smoked e-cigarettes has sky-rocketed over 900 percent.\"3. Brett Rice, Owner of VAPORFI store franchise walking out of his Georgetown shop4. Sign on VAPORFI store that restricts sales to minors5. SOUNDBITE: (English) Brett Rice, VAPORFI Store Owner: \"Here at VAPORFI we don't have many minors at all that come in and we're going to ID anybody that looks under the age of 30-years-old. We've done that from day one. We've self-regulated ourselves so we're a fan of that provision. But, ultimately, we don't see those minors. We don't see it the same way. We have people trying to quit smoking coming in, not so much the minors.\" 6. Exterior of VAPORFI store 7. SOUNDBITE: (English) Cynthia Cabrera, Executive Director, Smoke-Free Alternatives Trade Association (SFATA): \"It could be a devastating blow to the industry. The provisions in there appear to be somewhat draconian, which neither helps public health, in our opinion, nor does it help the businesses that have worked so hard in this space for so many years.\" Marietta, Georgia - 5 May 20168. Jacob Harvey vaping at Vaperite, a small-business in Atlanta area9. SOUNDBITE (English) Jacob Harvey, E-Cigarette Customer:\"It's just not really fair to try and limit a healthier alternative to something we already know is terrible for you. The tobacco industry is just really been bad since the start of it and everybody knows it as far as cancer and getting diseases. But with vaping it's just all around healthier alternative, at least for me. I've felt better with breathing, taste of food, smell.\"10. Customers at the Vaperite bar Washington - 5 May 2016 11.SOUNDBITE: (English) Sylvia Burwell, US. Secretary of Health and Human Services:\"These regulations are common sense. People who buy e-cigarettes and other tobacco products deserve to have the facts so that they can make informed decisions about their purchase. And as a nation, we've agreed for many years that nicotine does not belong in the hands of children. 12. Person vaping 13. SOUNDBITE: (English) Cynthia Cabrera, Executive Director, Smoke-Free Alternatives Trade Association (SFATA): \"Overwhelmingly, these business owners are former smokers. They were able to quit smoking using vapor products and they decided to turn it into a business. There's nothing wrong with taking your passion or something you believe in and turning it into a business, which is what they have done. They are not big tobacco. They're not in league with big tobacco.\" 14. 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