{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Book-loving couple launch mobile bookstore' data-url='/boclips/videos/5c54caebd8eafeecae19fdb4' data-video-url='/boclips/videos/5c54caebd8eafeecae19fdb4' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nBook-loving couple launch mobile bookstore\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEAD IN:Tehran's International Book Fair is underway in the Iranian capital under the slogan; \"Tomorrow is too late to read\" amid concerns the country's residents are increasingly distancing themselves from reading.One book-loving...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEAD IN:Tehran's International Book Fair is underway in the Iranian capital under the slogan; \"Tomorrow is too late to read\" amid concerns the country's residents are increasingly distancing themselves from reading.One book-loving Iranian couple is trying to change all that by introducing a new way to read - and discover - books.STORY-LINE: A national decline in reading books is the main topic amongst booksellers gathering at Tehran's International Book Fair. Although there are no concrete figures, the rate of book reading in Iran has been on the decline in recent years. Many blame widespread usage of the internet as the main culprit.The average per capita rate of reading is believed to be less than ten minutes per day.In July 2011, Iranian Supreme Leader, Ayatollah Ali Khamenei, who has the final say on all state matters, lamented the low reading rate and number of publications in the country.He called for a change in the nation's reading habits.That could be helped by this book-loving couple, who are introducing a new way to read - and discover - books.Sarvenaz Heraner and Mehdi Yazdani have a created a mobile bookstore, called \"Ketabraneh\" or \"rolling bookstore\".They're aiming to inspire a love of reading in non-readers, who prefer scrolling through apps and other electronic material.The bibliophiles first launched the quirky initiative in 2009 by turning their small personal car into a library on wheels. They begin by placing book racks in their car's trunk, over rear and side windows and on top of the glove compartment.They then load it up with books on various subjects as well as calming music so passengers can be surrounded by an atmospheric cultural space.Next, they offer free rides to random hitchhikers in various Tehran districts.The books prove a great conversation starter for curious passengers. Many say it came as a pleasant surprise.\"It was a very interesting experience to me,\" says Tehran resident, Ali Boushehri after leaving the car.\"I could not believe that there is a couple who spend their time encouraging people to read.\"In addition to their car, Sarvenaz, a writer, poet and university teacher, and her husband have opened a book-themed cafe at the entrance of a high school in northwestern Tehran.The book cafe offers a relaxed atmosphere to students, teachers and parents.At certain times of the day, Sarvenaz and Mehdi read stories and books to small audiences.\"They could have chosen another job and earned much more income,\" says Bahareh Omidvar, who attends the couple's book reading circle while picking up her son from school.\"I describe their work as a sacrifice. They are raising people's information and culture. I think that it is fantastic.\"What makes this project different from other mobile bookstores around the world is that Sarvenaz and Mehdi do not park and wait for customers to come to them.They offer rides just like a taxi service and then offer the additional option of reading.Sarvenaz recalls how Ketabraneh first came into existence when they decided to offer a ride in their book-packed vehicle to a couple of men on a rainy day.As she read a story book aloud, the passengers became hooked and didn't want to leave.\"When we get stuck in traffic, the one that does not drive reads for the other to make it more tolerable,\" she says.\"On a rainy day, we were reading for each other and the car was full of books when we saw two passengers standing in the rain. \"We gave them a lift and I continued reading aloud, because I am a teacher with high self-confidence! \"My reading seemed to unwind and uplift them because they did not want to leave the car at their destination and wanted to listen until the end of the story. \"It occurred to us at that point that how easy it was to delight and give motivation to our fellow citizens, through things we love ourselves such as books, music and socialising.\"Husband, Mahdi, describes their rolling bookstore as a good mood-setter for Tehran's busy residents.\"Basically, in big cities and capitals people usually feel unwell and are not in a good mood,\" he claims.\"Putting people in a good mood by placing them in a cultural atmosphere or a small safe space (the car) and changing their bad feelings for better has a great positive effect. \"Sometimes it makes me feel great for one whole week when I give books to passengers.\"The couple claim to have given rides to over 150,000 random citizens since starting the project.The 29th International Tehran Book Fair started Tuesday (3 May).It's considered to be the most significant cultural and publishing industry event in Iran, visited by millions every year.The exhibition, staged annually in Tehran every May, is a perfect platform for publishers to engage with readers and show products.During his inaugural speech, Mohammad Bagher Qalibaf, Tehran Mayor who is in charge of the fair's logistics, said figures are not satisfactory when it comes to the number of books published every year.In some cases it's only 500 copies of a book.\"In some cases, the number of printed copies of a book has dropped to as low as 500 copies in our country,\" he says.\"Whereas in other countries, despite the really rapid growth and spread of digital content, we observe that they have developed in terms of paper content as well and digital books have not had a negative impact. It means that there is a fast growing trend in the world toward reading books. Unfortunately this growth is not reflected in our country.\"Gelayol Abuhamidi, an exhibitor and publisher who sells management and psychology books, believes people are using the internet and social media more and more every day.This, she claims, distracts them from reading.\"People are reading less books and sales have dropped down a lot. I think the main reason for this situation lies in the fact that people are spending time on the internet a lot more than they do on reading.\"Fair visitor, Mahnaz Farvardin is looking at books along with her daughter.She says she has six big bookshelves at home and was once a passionate reader. But since she began consuming more digital content, that's dropped to around only one hour a month.\"I spend only about an hour a month reading books because using the internet takes most of my time,\" she admits.\"I used to read far more books in the past and I was very fast at reading too.\"On average, 2,500 domestic and 600 foreign publishers participate in Tehran's annual book event. It runs till 14 May.++AP Television is adhering to Iranian law that stipulates all media are banned from providing BBC Persian or VOA Persian any coverage from Iran, and under this law if any media violate this ban the Iranian authorities can immediately shut down that organisation in Tehran.++STRICT RESTRICTIONS: NO ACCESS BBC PERSIAN TV SERVICE/NO ACCESS VOA PERSIAN TV/NO MANOTO 1 LEAD IN:Tehran's International Book Fair is underway in the Iranian capital under the slogan; \"Tomorrow is too late to read\" amid concerns the country's residents are increasingly distancing themselves from reading.One book-loving Iranian couple is trying to change all that by introducing a new way to read - and discover - books.STORY-LINE: A national decline in reading books is the main topic amongst booksellers gathering at Tehran's International Book Fair. Although there are no concrete figures, the rate of book reading in Iran has been on the decline in recent years. Many blame widespread usage of the internet as the main culprit.The average per capita rate of reading is believed to be less than ten minutes per day.In July 2011, Iranian Supreme Leader, Ayatollah Ali Khamenei, who has the final say on all state matters, lamented the low reading rate and number of publications in the country.He called for a change in the nation's reading habits.That could be helped by this book-loving couple, who are introducing a new way to read - and discover - books.Sarvenaz Heraner and Mehdi Yazdani have a created a mobile bookstore, called \"Ketabraneh\" or \"rolling bookstore\".They're aiming to inspire a love of reading in non-readers, who prefer scrolling through apps and other electronic material.The bibliophiles first launched the quirky initiative in 2009 by turning their small personal car into a library on wheels. They begin by placing book racks in their car's trunk, over rear and side windows and on top of the glove compartment.They then load it up with books on various subjects as well as calming music so passengers can be surrounded by an atmospheric cultural space.Next, they offer free rides to random hitchhikers in various Tehran districts.The books prove a great conversation starter for curious passengers. Many say it came as a pleasant surprise.\"It was a very interesting experience to me,\" says Tehran resident, Ali Boushehri after leaving the car.\"I could not believe that there is a couple who spend their time encouraging people to read.\"In addition to their car, Sarvenaz, a writer, poet and university teacher, and her husband have opened a book-themed cafe at the entrance of a high school in northwestern Tehran.The book cafe offers a relaxed atmosphere to students, teachers and parents.At certain times of the day, Sarvenaz and Mehdi read stories and books to small audiences.\"They could have chosen another job and earned much more income,\" says Bahareh Omidvar, who attends the couple's book reading circle while picking up her son from school.\"I describe their work as a sacrifice. They are raising people's information and culture. I think that it is fantastic.\"What makes this project different from other mobile bookstores around the world is that Sarvenaz and Mehdi do not park and wait for customers to come to them.They offer rides just like a taxi service and then offer the additional option of reading.Sarvenaz recalls how Ketabraneh first came into existence when they decided to offer a ride in their book-packed vehicle to a couple of men on a rainy day.As she read a story book aloud, the passengers became hooked and didn't want to leave.\"When we get stuck in traffic, the one that does not drive reads for the other to make it more tolerable,\" she says.\"On a rainy day, we were reading for each other and the car was full of books when we saw two passengers standing in the rain. \"We gave them a lift and I continued reading aloud, because I am a teacher with high self-confidence! \"My reading seemed to unwind and uplift them because they did not want to leave the car at their destination and wanted to listen until the end of the story. \"It occurred to us at that point that how easy it was to delight and give motivation to our fellow citizens, through things we love ourselves such as books, music and socialising.\"Husband, Mahdi, describes their rolling bookstore as a good mood-setter for Tehran's busy residents.\"Basically, in big cities and capitals people usually feel unwell and are not in a good mood,\" he claims.\"Putting people in a good mood by placing them in a cultural atmosphere or a small safe space (the car) and changing their bad feelings for better has a great positive effect. \"Sometimes it makes me feel great for one whole week when I give books to passengers.\"The couple claim to have given rides to over 150,000 random citizens since starting the project.The 29th International Tehran Book Fair started Tuesday (3 May).It's considered to be the most significant cultural and publishing industry event in Iran, visited by millions every year.The exhibition, staged annually in Tehran every May, is a perfect platform for publishers to engage with readers and show products.During his inaugural speech, Mohammad Bagher Qalibaf, Tehran Mayor who is in charge of the fair's logistics, said figures are not satisfactory when it comes to the number of books published every year.In some cases it's only 500 copies of a book.\"In some cases, the number of printed copies of a book has dropped to as low as 500 copies in our country,\" he says.\"Whereas in other countries, despite the really rapid growth and spread of digital content, we observe that they have developed in terms of paper content as well and digital books have not had a negative impact. It means that there is a fast growing trend in the world toward reading books. Unfortunately this growth is not reflected in our country.\"Gelayol Abuhamidi, an exhibitor and publisher who sells management and psychology books, believes people are using the internet and social media more and more every day.This, she claims, distracts them from reading.\"People are reading less books and sales have dropped down a lot. I think the main reason for this situation lies in the fact that people are spending time on the internet a lot more than they do on reading.\"Fair visitor, Mahnaz Farvardin is looking at books along with her daughter.She says she has six big bookshelves at home and was once a passionate reader. But since she began consuming more digital content, that's dropped to around only one hour a month.\"I spend only about an hour a month reading books because using the internet takes most of my time,\" she admits.\"I used to read far more books in the past and I was very fast at reading too.\"On average, 2,500 domestic and 600 foreign publishers participate in Tehran's annual book event. It runs till 14 May.++AP Television is adhering to Iranian law that stipulates all media are banned from providing BBC Persian or VOA Persian any coverage from Iran, and under this law if any media violate this ban the Iranian authorities can immediately shut down that organisation in Tehran.++STRICT RESTRICTIONS: NO ACCESS BBC PERSIAN TV SERVICE/NO ACCESS VOA PERSIAN TV/NO MANOTO 1 AP Television - NO ACCESS BBC PERSIAN TV SERVICE/NO ACCESS VOA PERSIAN TV/NO MANOTO 1Tehran, Iran - 5 May 20161. Wide of visitors at Tehran's 29th International Book Fair2. Mid of visitors browsing through books in front of booth3. Tilt up of books on rackAP Television - NO ACCESS BBC PERSIAN TV SERVICE/NO ACCESS VOA PERSIAN TV/NO MANOTO 1Tehran, Iran - 2 May 20164. Wide of Mehdi Yazdani and Sarvenaz Heraner, Husband and Wife and Creators and Owners of Iran's first mobile bookstore, walking towards their car which they use as mobile bookstore5. Close of Mehdi sorting books in car trunk6. Wide of car and street7. Close of Mehdi putting books in racks hanging by side window8. Mid of Sarvenaz passing books to Mehdi9. Mid of Mehdi putting books on dashboard10. GoPro shot of Mehdi driving11. Wide of passenger in street stopping car12. GoPro shot of passenger sitting in car seat and greeting couple13. Reverse shot of passenger taking book from rack14. Close of book in passenger's hands, picture of Nelson Mandela on cover15. Pan left from Sarvenaz on back seat speaking to passenger16. Mid of Sarvenaz giving book as gift to passenger17. Mid of passenger leaving car and waving goodbye18. SOUNDBITE (Farsi) Ali Boushehri, Tehran Resident: ++AUDIO AS INCOMING++\"It was a very interesting experience to me. I could not believe that there is a couple who spend their time encouraging people to read.\"19. Close of woman's hand lifting book from table20. Wide of group of women in couple's bookstore21. Mid of Mehdi speaking with women22. Close of book in Sarvenaz's hand23. Reverse shot of Sarvenaz reading book to women24. Close of Sarvenaz reading25. Mid of Sarvenaz reading26. Wide of Sarvenaz reading27. SOUNDBITE (Farsi) Bahareh Omidvar, Tehran Resident: \"They could have chosen another job and earned much more income. I describe their work as a sacrifice. They are raising people's information and culture. I think that it is fantastic.\"28. Various of Sarvenaz and Mehdi putting books on shelves29. SOUNDBITE (Farsi) Sarvenaz Heraner, Creator and Owner of mobile bookstore: \"When we get stuck in traffic, the one that does not drive reads for the other to make it more tolerable. On a rainy day, we were reading for each other and the car was full of books when we saw two passengers standing in the rain. We gave them a lift and I continued reading aloud, because I am a teacher with high self-confidence! My reading seemed to unwind and uplift them because they did not want to leave the car at their destination and wanted to listen until the end of the story. It occurred to us at that point that how easy it was to delight and give motivation to our fellow citizens, through things we love ourselves such as books, music and socialising.\"30. Tilt up of books in couple's bookstore31. SOUNDBITE (Farsi) Mehdi Yazdani, Creator and Owner of Iran's first mobile bookstore: \"Basically, in big cities and capitals people usually feel unwell and are not in a good mood. Putting people in a good mood by placing them in a cultural atmosphere or a small safe space (the car) and changing their bad feelings for better has a great positive effect. Sometimes it makes me feel great for one whole week when I give books to passengers.\"AP Television - NO ACCESS BBC PERSIAN TV SERVICE/NO ACCESS VOA PERSIAN TV/NO MANOTO 1Tehran, Iran - 3 May 201632. Wide of audience at Tehran's International Book Fair inauguration33. Wide of Hassan Rouhani, Iranian President (second from right), Ali Jannati, Iranian Culture Minister (third from right) and Mohammad Bagher Qalibaf, Tehran Mayor (far left) giving awards to selected authors34. SOUNDBITE (Farsi) Mohammad Bagher Qalibaf, Tehran Mayor: \"In some cases, the number of printed copies of a book has dropped to as low as 500 copies in our country. Whereas in other countries, despite the really rapid growth and spread of digital content, we observe that they have developed in terms of paper content as well and digital books have not had a negative impact. It means that there is a fast growing trend in the world toward reading books. Unfortunately this growth is not reflected in our country.\"AP Television - NO ACCESS BBC PERSIAN TV SERVICE/NO ACCESS VOA PERSIAN TV/NO MANOTO 1Tehran, Iran - 5 May 201635. Close of poster of Steve Jobs, late co-founder of Apple Inc., with books in foreground36. Mid of visitors in front of booth looking at books37. Wide of visitors and exhibitors38. Close of books for sale with poster of Jack Canfield, American author, in background39. SOUNDBITE (Farsi) Gelayol Abuhamidi, Publisher and Exhibitor: \"Books are being published in very few copies and editions these days. People are reading less books and sales have dropped down a lot. I think the main reason for this situation lies in the fact that people are spending time on the internet a lot more than they do on reading.\"40. Mid of women looking at books41. Close of woman leafing through architecture book42. Wide of book fair43. Close of woman looking at books44. Mid of women looking at book45. Low shot of man and woman browsing books46. Wide of visitors at fair47. SOUNDBITE (Farsi) Mahnaz Farvardin, Book Fair Visitor: \"I spend only about an hour a month reading books because using the internet takes most of my time. I used to read far more books in the past and I was very fast at reading too.\"48. Mid of Mahnaz and her daughter looking at books49. Wide of Mahnaz paying for book50. Wide of book fair and visitors++AP Television is adhering to Iranian law that stipulates all media are banned from providing BBC Persian or VOA Persian any coverage from Iran, and under this law if any media violate this ban the Iranian authorities can immediately shut down that organisation in Tehran.++\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv 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Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003ebusiness, relationships, football, media, poetry, nonfiction, reading, entertainment\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003eunderstand, book fairs, books and literature, fairs and festivals, media industry regulation, machine, holy, pick, media and entertainment industry, retail industry, arts and entertainment, book retail, couples, back, inaugurations, literary events, city, consumer services, book publishing, lifestyle, retail and wholesale, internet, bookstore operators, industries, government and politics, industry regulation, publishing, roger, recreation and leisure, apce-nyc, point, government business and finance, book readings and signings, online media, consumer products and services, government regulations\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='educator-ratings-heading' class='rp-info-section'\u003e\n\u003ch2 class='title sr-only' id='educator-ratings-heading'\u003eEducator Ratings\u003c/h2\u003e\n\u003cdiv id=\"educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"all-educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"educator-rating-form-root\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-resource'\u003e\n\u003cdiv aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; href=\u0026quot;/auth/users/sign_in\u0026quot;\u003eSign in\u003c/a\u003e or \u003ca class=\u0026quot;bold text-danger\u0026quot; data-posthog-event=\u0026quot;Signup: LP Signup Activity\u0026quot; data-posthog-location=\u0026quot;body_link_boclips\u0026quot; data-remote=\u0026quot;true\u0026quot; href=\u0026quot;/subscription/new\u0026quot;\u003eJoin Now\u003c/a\u003e\u003c/div\u003e\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Book-loving couple launch mobile bookstore\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"Book-loving couple launch mobile bookstore\" title=\"Book-loving couple launch mobile bookstore\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'\u003e\n\u003ci class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'\u003e\u003c/i\u003e\n\u003c/span\u003e\n\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"}