{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Pokemon Go\u0026#39;s success attributed to social interaction ' data-url='/boclips/videos/5c54cadfd8eafeecae19f876' data-video-url='/boclips/videos/5c54cadfd8eafeecae19f876' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nPokemon Go\u0026#39;s success attributed to social interaction \n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eUK POKEMON SOURCE: AP HORIZONS, LIFESTYLE, HEALTH AND TECHNOLOGY RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLYLENGTH: 4.52SHOTLIST:London, UK - 16 July 20161. Close of Pokemon character on phone...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eUK POKEMON SOURCE: AP HORIZONS, LIFESTYLE, HEALTH AND TECHNOLOGY RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLYLENGTH: 4.52SHOTLIST:London, UK - 16 July 20161. Close of Pokemon character on phone screen 2. Various of couple at Pokemon \"Lure Party\" playing Pokemon Go3. Close of Pokemon characters on screen 4. Mid of two men talking at Pokemon event at O25. Mid of group of three talking 6. Wide low angle of woman sitting on the pavement playing Pokemon 7. Mid of organisers talking to visitors to Pokemon Lure Party 8. Close of event organiser Louise Brooks-Lowe9. Close of sign for Lure Party 10. SOUNDBITE: (English) Louise Brooks-Lowe, event organiser  \"I'm assuming that the fact that it has been so popular is due to the fact that people play Pokemon on other platforms, on 3DS, through the TCG, the trading cards game, so on and so forth. So this is just a further extension of playing Pokemon. I think a really nice element of it is that the game is free to download, obviously you have to buy things along the way, but that's not essential so you know it is a free game that anybody can play straight off the bat by just downloading it from their phone.\"11. Close of phone screen showing different Pokemon characters being scrolled 12. Close of actor Jamie Fillery talking to his friend 13. Close of Fillery holding phone 14. Close of screen game being played by Fillery 15. SOUNDBITE: (English) Jamie Fillery, actor and Pokemon fan with friend Tom stocks\"We were here and within ten minutes someone approached us and said are you playing Pokemon Go? Like that never happens especially in London. We don't talk to anyone (strangers) in the street now and it just seems like we've got this thing now where we can just actually talk and have something in common with everyone and it's a really friendly atmosphere, it's great.\"  16. Close of actor Tom Stocks playing Pokemon 17. Close of Pokemon characters on phone screen 18. SOUNDBITE: (English) Tom Stocks, actor and Pokemon fan \"Especially with what's going on with the world at the moment, it's such a horrible place and it's because it's (Pokemon Go) such a release and you can talk about it and you can meet different people, I mean I was in Canary Wharf (business district) the other day and there's this suited and booted guy about thirty years old came and spoke to me and we spoke for half an hour just about Pokemon. I mean you don't normally speak to I mean that different class systems, you wouldn't normally speak to a suited and booted (man), but he was out talking and he was quite happy to talk to me.\"London, UK - 14 July 201619. Mid of UCL students trying to download Pokemon Go20. Various close of phones being played21. Close of phone screen showing alert warning people \"Remember to be alert at all times. Stay aware of your surroundings.\"22. Mid of Dr. Dimitrios Tsivrikos, consumer and business psychologist, University College London (UCL) walking past students 23. SOUNDBITE: (English) of Dr. Dimitrios Tsivrikos, consumer and business psychologist, University College London (UCL)\"It gets people to stop only interacting with the digital world and going out and meeting other players, so I think the social component of it, meeting a community of people, that is not simply only on a digital platform and going and meeting them in real life can definitely have positive benefits about the interaction that we can develop especially in a younger audience of players.\"24. Close low angle of student Olivia Nettleton playing on her phone 25. Close of screen showing failure to logon to Pokemon Go site 26. Close of Nettleton's fellow student 27. Close of phones in hands 28. SOUNDBITE: (English) Olivia Nettleton, student, University College London (UCL)\"I'm not normally a big gamer so it kind of surprised me that I'm so into it, but I think it's just the combination of kind of real life and it's really fun and on my phone.\"29. Various close of phones 30. SOUNDBITE: (English) of Dr. Dimitrios Tsivrikos, consumer and business psychologist, University College London (UCL)\"People build personas, build characters that perhaps are not matching their real reality, or their own personality, so with augmented reality you are actually coming face to face with other players, so you almost might need to develop a new character a new personality as to how they might be appearing. So perhaps this new perspective can actually become a threat for some individuals who have had a personality that was developed socially within social media.\"London, UK - 16 July 201631. Various of different groups talking and playing Pokemon Go at the O2 Lure Party32. Various of Pokemon player Kieu Simrick 33. SOUNDBITE: (English) Kieu Simrick,  Pokemon Go Player\"Now you kind of get to bring that to real life you know you're an adult now you get the world so, we go around looking like an idiot, holding up a phone catching all these Pikachus and Charizards.\"34. Mid tilt up of man playing on his phone 35. Close of Pokemon Go on phone 36. Close of player 37. Various of players 38. Wide tilt down of O2 arena where Pokemon event is based39. Various of people holding phones and talking  LEADIN: The success of Pokemon Go is being put down to the fact that it encourges people to interact socially, according to many of those already hooked on playing.The free game, in which players hunt down Pokemon characters outdoors, has proved to be a huge hit since its release earlier this month.STORYLINE: It's official, Pokemon Go is already a global phenomenon.Although the company hasn't released figures for the number of downloads, Pokemon Go has been hitting the world's headlines, for good and bad reasons.Anecdotal claims are being made of how crowds of Pokemon Go players are creating havoc by turning up en masse to real life addresses looking for their favourite fantasy figure.It's added new phrases to the language for example, this event is a \"Lure Party\" a meeting spot where Pokemon Go fans can turn up and start spotting characters.In the US ,where the game was released much earlier, there are even reports of police using Pokemon Go to try to catch criminals on their wanted list.This event is at the O2 - one of London's biggest arenas.Organiser Louise Brooks-Lowe says: \"I'm assuming that the fact that it has been so popular is due to the fact that people play Pokemon on other platforms, on 3DS, through the TCG the trading cards game, so on and so forth. So this is just a further extension of playing Pokemon. I think a really nice element of it is that the game is free to download, obviously you have to buy things along the way, but that's not essential so you know it is a free game that anybody can play straight off the bat by downloading it from their phone.\"Among the crowd here are actors Jamie Fillery and Tom Stocks.Fillery believes the game is breaking down inhibitions in London where the home crowd has a reputation for being naturally reserved and unlikely to engage in chit chat with strangers.He says: \"We were here and within ten minutes someone approached us and said are you playing Pokemon Go? Like that never happens especially in London. We don't talk to anyone (strangers) in the street now and it just seems like we've got this thing now where we can just actually talk and have something in common with everyone and it's a really friendly atmosphere, it's great.\"  Fillery's friend Tom Stocks says he's experience the same thing in the business area of the capital.Stocks says: \"Especially with what's going on with the world at the moment, it's such a horrible place and it's because it's (Pokemon Go) such a release and you can talk about it and meet different people, I mean I was in Canary Wharf (business district) the other day and there's this suited and booted guy about thirty years old came and spoke to me and we spoke for half an hour just about Pokemon. I mean you don't normally speak to I mean that different class systems, you wouldn't normally speak to a suited and booted (man), but he was out talking and he was quite happy to talk to me.\"Because Pokemon Go is a new phenomenon, there are no official records for the ages and social groups for those downloading the game.It could be the original card collecting players of Pokemon in the school playground have now grown into adults and are enjoying the game in a new high tech way.Dr. Dimitrios Tsivrikos, a consumer and business psychologist at University College London,  says the use of augmented reality in a game is what is attracting so many people.He says: \"It gets people to stop only interacting with the digital world and going out and meeting other players so I think the social component of it, meeting a community of people, that is not simply only on a digital platform and going and meeting them in real life can definitely have positive benefits about the interaction that we can develop especially in a younger audience of players.\"Tsivrikos' students are already hooked.Student Olivia Nettleton explains: \"I'm not normally a big gamer so it kind of surprised me that I'm so into it, but I think it's just the combination of kind of real life and it's really fun and on my phone.\"Augumented reality doesn't allow its gamers to hide behind avatars, or fantasy personalities in the same way as traditional games. According to Tsivrikos: \"People build personas, build characters that perhaps are not matching their real reality, or their own personality, so with augmented reality you are actually coming face to face with other players, so you almost might need to develop a new character a new personality as to how they might be appearing. So perhaps this new perspective can actually become a threat for some individuals who have had a personality that was developed socially within social media.\"Back at the O2 Arena the Pokemon Go fans show no signs of flagging.Originally from California, Kieu Simrick runs the 'Red Dragons Team London' Pokemon Go webpage.She was a Pokemon fan at school and now she's a globetrotter she thrilled to be able to play in different places: \"Now you kind of get to bring that to real life you know you're an adult now you get the world so, we go around looking like an idiot, holding up a phone catching all these Pikachus and Charizards.\"Organisers here claim it's the first Pokemon Go \"Lure Party\" to be held in London. At a \"Lure Party\"  Pokemon Go players gather in one location and set up lots of \"Lure Modules\" to attract Pokemon and then catch them, meaning they can gain extra points.====Clients are reminded: (i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com. 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