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\nRevert to your company values when facing a tough decision\n

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\n\nPublisher:\n\nXKA Digital\n\n\n
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\nDuncan Goose has a background in advertising , marketing and business development. He formed Global Ethics Limited to raise funds for humanitarian projects in developing countries by harnessing the power of every day consumerism. By...\nDuncan Goose has a background in advertising , marketing and business development. He formed Global Ethics Limited to raise funds for humanitarian projects in developing countries by harnessing the power of every day consumerism. By connecting products with human needs, on a like-for-like basis, he hopes to change the way we view our everyday purchases. The first initiative was to launch a bottled water brand, called 'One', which donates all its profits to fund water projects in Africa. The vision was to establish the brand in the UK in the bottled water category and then extend it globally and across categories. Global Ethics has ambitious plans for the future with developing other like-for-like initiatives and the 'One' brand has already extended into different products and service categories and over the last few years has donated over ÔøΩÔøΩ_7.5m to funding humanitarian projects, impacting on over 2 million people.
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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1:43
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Grade
Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nXKA Digital\n\n
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Date
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2013
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Concepts

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money, business
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Additional Tags

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challenges, decision, question, partnership agreement, make, developing countries, line, knew, brand, long, term, kill, ultimately, back, give, strategy, distribution, retailer, core
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
Usage Rights: Fine Print - Editing not permitted
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Educator Ratings

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