{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Recording artist launches new app, and digital camera accessory combination for iphones' data-url='/boclips/videos/5c54c583d8eafeecae170bed' data-video-url='/boclips/videos/5c54c583d8eafeecae170bed' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nRecording artist launches new app, and digital camera accessory combination for iphones\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eSHOTLIST(including transcript):-AP EntertainmentLondon, 28 November 20121. Wide of Will.i.am entering press conferenceUPSOUND (English) Will.i.am, recording artist\"First off I want to break down what it is with three simple guidelines,...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eSHOTLIST(including transcript):-\u003cbr/\u003eAP Entertainment\u003cbr/\u003eLondon, 28 November 2012\u003cbr/\u003e1. Wide of Will.i.am entering press conference\u003cbr/\u003eUPSOUND (English) Will.i.am, recording artist\u003cbr/\u003e\"First off I want to break down what it is with three simple guidelines, and that's what, why and how. First what it is, why I'm doing it and how I was able to do it. So one day I was at a photo shoot - and a very beautiful model, and a very expensive photo shoot, great lights, great camera, great makeup artist. And they did the photo shoot, as photo shoots normally are done, and then after the photo shoot was finished someone took a picture with the iPhone and a couple of weeks later the photo that circulated the planet was the iPhone photo, same lighting, actually the light didn't really matter. So it dawned on me that this is a whole new world but for some reason we still feel that we need to behave the way yesterday was.\"\u003cbr/\u003e2. Wide of will.i.am on stage\u003cbr/\u003e3. UPSOUND (English) Will.i.am, recording artist\u003cbr/\u003e\"When I was 17 I dreamt of music and touring I've done that, these next 20 years are exciting, they're about today's connectivity and new innovative thinking around products. And I started looking at these companies competing against other companies and a lot of times the technology's the same so it' s price points that differ between the two. So in reality companies aren't competing against companies of tomorrow, companies are competing against individuals because we all have the access in making whatever it is we want to make.\"\u003cbr/\u003e4. Wide of will.i.am on stage with product on big screen\u003cbr/\u003e5. UPSOUND (English) Will.i.am, recording artist\u003cbr/\u003e\"This puppy's fresh because you know you can wear it traditionally like an old school camera or whatnot but what's cool about it is you have the lenses, which you can take off and exchange for a 360 lens, we have a panoramic lens, and a zoom lens inter-exchangeable, flash and a keyboard for those folks that like touchpads. \"\u003cbr/\u003e6. Wide of presser\u003cbr/\u003e7. Wide of Will.i.am on stage\u003cbr/\u003e8. SOUNDBITE (English) Will.i.am, recording artist\u003cbr/\u003e\"An iPhone 4, we wanted to do an iPhone 4 because the iPhone 5 is out but the iPhone 4 is dope, usually they change because something is so superior that the last one is irrelevant, but that's the not the case for the iPhone 4. So the iPhone 4 is still a great phone.  So for those that jump off the iPhone 4 and go to iPhone 5, they still have their iPhone 4 at home, so we say, make it a carry out. That's the reason why, because there's always going to be a new phone. But what do you do with that old phone that is still working; the technology is still great technology.\"\u003cbr/\u003e9. Wide of will.i.am posing for photos with phone\u003cbr/\u003e10. SOUNDBITE (English) Will.i.am, recording artist\u003cbr/\u003e\"We have to be careful that in society to where we don't even realize or acknowledge, we don't acknowledge just how great we have it We take it all for granted, I could show you the most amazing thing in the world and you would be like 'oh that's cool' that's one thing I've noticed about society is there's so much great things that wasn't here 15 years ago and we all take it for granted. We don't appreciate the ingenuity the innovation, the dedication and discipline that these people, what they've undergone to make iPhones and laptops, tablets and chip sets, that took a lot of work. So we can't be too disposable, so when the iPhone 6 comes out we're still going to make iPhone 4 products, we're still going to make iPhone 5 products because those tools are still great tools. \"\u003cbr/\u003e11. Wide of Will.i.am posing for photos\u003cbr/\u003eRapper Will.i.am expanded his ever growing empire Wednesday (28 NOV) by launching the world's first digital camera and app combination to turn the iPhone4 into a point and shoot digital camera.\u003cbr/\u003eThe event, which took place at London's Selfridges store, saw will.i.am give an enthusiastic speech about the new product and his move into technology.\u003cbr/\u003eThe singer already has a stake in Beats By Dre and recently announced plans for headphones made from recycled material.\u003cbr/\u003eWill.i.am said he had achieved his dream of being a musician and now it was time to move onto the next dream.\u003cbr/\u003e\"When I was 17 I dreamt of music and touring I've done that, these next 20 years are exciting, they're about today's connectivity and new innovative thinking around products,\" the singer told the press conference.\u003cbr/\u003e\"And I started looking at these companies competing against other companies and a lot of times the technology's the same so it's price points that differ between the two. So in reality companies aren't competing against companies of tomorrow, companies are competing against individuals because we all have the access in making whatever it is we want to make.\"\u003cbr/\u003eCalled i.am foto.sosho - the accessory turns the iPhone4 into a proper digital shoot and camera. Different lenses are available for the product and also an app which lets you edit your photos with different filters. \u003cbr/\u003eBringing it bang up to date the app also lets you post your photo to all the different social media sites you are connected to by the touch of one button.\u003cbr/\u003eThe accessory can be purchased exclusively at Selfridges where fans can enjoy a unique buying experience to go with the product.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' 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