{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Arranged marriages in India go online' data-url='/boclips/videos/5c54c556d8eafeecae16f79b' data-video-url='/boclips/videos/5c54c556d8eafeecae16f79b' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nArranged marriages in India go online\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP Television Mumbai - 11 June, 20091. Close up online matchmaking manager showing  website2. SOUNDBITE (English) Deena Kataria, Mother: \"We want more options for our child you know, we want the best one for a marriage proposal. That's...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television \u003cbr/\u003eMumbai - 11 June, 2009\u003cbr/\u003e1. Close up online matchmaking manager showing  website\u003cbr/\u003e2. SOUNDBITE (English) Deena Kataria, Mother: \u003cbr/\u003e\"We want more options for our child you know, we want the best one for a marriage proposal. That's why we came here for Shaadi.com because we heard that we're getting more options here and many people are registering and getting their partners through this site only.\"\u003cbr/\u003e3. Mid shot Priti Kataria\u003cbr/\u003e4. Close up profile on website\u003cbr/\u003e5. Close up Kataria family looking at website\u003cbr/\u003e6. SOUNDBITE (English) Mona Sipahimalani, Saadi.com Centre Manager:\u003cbr/\u003e\"We used to call them Maharajas. They used to come to your house and they used to suggest this family that family. You know they were basically the mediators. Now all that is just phasing out, its very few of that. And this way its a wider choice because you get a choice all over the world if you're online.\"\u003cbr/\u003e7. Wide shot woman walking into Shaadi.com Centre\u003cbr/\u003e8. Close up Shaadi.com sign\u003cbr/\u003e9. Mid shot Mona Sipahimalani talking to clients\u003cbr/\u003e10. Close up Deena Kataria discussing preferences\u003cbr/\u003e11. Close up paper work outlining preferences\u003cbr/\u003e12. Mid shot Kataria's talking with Sipahimalani\u003cbr/\u003e13.  Various people looking at Internet website\u003cbr/\u003e14. SOUNDBITE (English) Mona Sipahimalani, Saadi.com Centre Manager:\u003cbr/\u003e\"You can come here and browse if you're not comfortable using the Internet. What happens at the centre its basically parents who register for their children and naturally parents are not so computer savvy they need help so our advisers help them for that. We have some old parents who do it from home and from time to time they call us and our service people guide them how to go about that. That's the difference between online and offline services.\"\u003cbr/\u003e15. Kataria family looking at photos of married couples on notice board\u003cbr/\u003e16. Various photographs of couples who have married through Shaadi.com\u003cbr/\u003e17. SOUNDBITE (English) Gourav Rakshit, Shaadi.com Business Manager:\u003cbr/\u003e\"We're riding the wave of the growth of internet in India and that's been a big boost because we're growing at levels of anywhere between 30 and 40 percent. The other key factor that I think we got right is we didn't try to change the way that matrimony was done, we used the internet as a medium to expand the scope of what was possible, And I think that's something that worked to our advantage, we didn't change the way people did things, we just gave them more options.\"     \u003cbr/\u003e18. Various Gourav Rakshit surfing website\u003cbr/\u003e19. Mid shot computer screen displaying Shaadi.com website\u003cbr/\u003e20. Close up hands typing on keyboard\u003cbr/\u003e21. SOUNDBITE (English) Gourav Rakshit, Shaadi.com Business Manager:\u003cbr/\u003e\"People aren't looking just for someone in the same city. They're looking at times for someone in the same profession, who belongs to the same community, who's horoscope needs to match, and so these large numbers don't mean anything unless they can find that relevant segment within our member base.\"\u003cbr/\u003e22. Close up search tool on matchmaking website\u003cbr/\u003e23.  Close up Deena Kataria\u003cbr/\u003e24. SOUNDBITE (English) Priti Kataria, Customer looking for husband:\u003cbr/\u003e\"A partner should be well educated, should have a family background and he should be professionally qualified because even I am to that level. And we're looking from Hindu community mainly.\"\u003cbr/\u003e25. Close up search tool on website\u003cbr/\u003e26.  Mid shot scroll down featured members\u003cbr/\u003e27. Close up profile on website\u003cbr/\u003eIndia's age-old custom of arranged marriage is stronger than ever thanks to the online matchmaking market. \u003cbr/\u003eDespite the worldwide financial crisis, revenue from online matchmaking has hit $300 million (US) dollars and is expected to grow by at least 30 percent.\u003cbr/\u003eDeena Kataria is looking for a husband for her daughter Priti, so she's turned to India's leading matchmaking website, Saadi.com  to find her a match.\u003cbr/\u003e\"We want more options for our child you know, we want the best one for a marriage proposal. That's why we came here for Shaadi.com because we heard we're getting more options here and many people are registering and getting their partners through this site only,\" she says. \u003cbr/\u003eMatchmaking is hardly a new phenomenon in India, where arranged marriages are the norm. \u003cbr/\u003eBut technology is quickly displacing the traditional marriage broker. \u003cbr/\u003e\"We used to call them Maharajas. They used to come to your house and they used to suggest this family that family. You know they were basically the mediators. Now all that is phasing out, its very few of that. And this way its a wider choice because you get a choice all over the world if you're online,\" says Saadi.com online matchmaker Mona Sipahimalani. \u003cbr/\u003eMona Sipahimalini manages the Shaadi.com centre in South Mumbai., which she claims has a 60 per cent success rate . \u003cbr/\u003eThere are now more than 150 such centres in India to help the computer illiterate or those users who don't have direct access to the Internet.\u003cbr/\u003e\"You can come here and browse if you're not comfortable using the Internet. What happens at the Centre its basically parents who register for their children and naturally parents are not so computer savvy they need help so our advisers help them for that,\" says Sipahimalini.\u003cbr/\u003eMarriage in India is a 20 billion (US) dollar business of which the matchmaking component is currently around 300 million (US) dollars. (According to Shaadi.com)\u003cbr/\u003eMore than half of customers come from India and the rest from the US, Britain, Australia and the Gulf.\u003cbr/\u003eBut with less than 10 per cent of India's population online, there's a lot of room for growth. \u003cbr/\u003e\"We're riding the wave of the growth of internet in India and that's been a big boost because we're growing at levels of anywhere between 30 and 40 percent. The other key factor that I think we got right is we didn't try to change the way that matrimony was done, we used the internet as a medium to expand the scope of what was possible, And I think that's something that worked to our advantage, we didn't change the way people did things, we just gave them more options,\" says Shaadi Business Manager, Gourav Rakshit.\u003cbr/\u003eRakshit says the website now has 14 million subscribers around the world. Projections are by 2011, that number will reach 21 million. \u003cbr/\u003e\"People aren't looking just for someone in the same city. They're looking at times for someone in the same profession, who belongs to the same community, who's horoscope needs to match, and so these large numbers don't mean anything unless they can find that relevant segment within our member base,\" he says. \u003cbr/\u003eReligion, language and caste are still the key search criteria for matrimony.\u003cbr/\u003e22 year-old Priti Kataria and her mother are hoping to narrow the search down to a husband living in Mumbai so she can stay near her family.  \u003cbr/\u003e\"A partner should be well educated, should have a family background and he should be professionally qualified because even I am to that level. And we're looking from Hindu community mainly,\" she says.\u003cbr/\u003eAnd there's no rush. \u003cbr/\u003eShe's given herself a two-year time frame to find the perfect match.\u003cbr/\u003ekeywords online dating\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star-half-stroke text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=346045\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003eHigher Ed\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?keywords=using+a+scale+map\u0026amp;page=7\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=358379\"\u003eSocial Studies \u0026amp; History\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e1 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Type\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?keywords=using+a+scale+map\u0026amp;page=7\u0026amp;search_tab_id=2\u0026amp;type_ids%5B%5D=4543650\"\u003eNews Clips\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSource:\u003c/dt\u003e\n\u003cdd\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2009\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;keywords=using+a+scale+map\u0026amp;page=7\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003esouth asia, asia, relationships, family, time, parents, dating, years, india\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003ecommunity, choice, call, register, level, good, social affairs, search technology, year, child, advisers, option, partner, internet, online, large, marriage, service, mumbai, profession, internet technology, computing and information technology, people, arranged marriage, change, software, lifestyle, educated, scope, online dating, family issues, options\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='educator-ratings-heading' class='rp-info-section'\u003e\n\u003ch2 class='title sr-only' id='educator-ratings-heading'\u003eEducator Ratings\u003c/h2\u003e\n\u003cdiv id=\"educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"all-educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"educator-rating-form-root\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-resource'\u003e\n\u003cdiv aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; 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