{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Legendary pinball maker rolls out slot machines' data-url='/boclips/videos/5c54c533d8eafeecae16e737' data-video-url='/boclips/videos/5c54c533d8eafeecae16e737' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nLegendary pinball maker rolls out slot machines\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLas Vegas - 9 July 20071. Wide of people playing Bally's slot machines2. Close up of man playing slot machine3. Close up of hand on spin button4. Close up of slot machine screen 5. Mid of people playing Bally slot machines6. Wide tilt...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLas Vegas - 9 July 2007\u003cbr/\u003e1. Wide of people playing Bally's slot machines\u003cbr/\u003e2. Close up of man playing slot machine\u003cbr/\u003e3. Close up of hand on spin button\u003cbr/\u003e4. Close up of slot machine screen \u003cbr/\u003e5. Mid of people playing Bally slot machines\u003cbr/\u003e6. Wide tilt down Bally slot machines to show players\u003cbr/\u003e7. Close up of man playing slot machine\u003cbr/\u003e8. Close up of Bally logo on slot machine\u003cbr/\u003e9. Mid of Bally's new Reelvision, a seven reel slot machine\u003cbr/\u003e10. Pan of Reelvision\u003cbr/\u003e11. SOUNDBITE: (English) George Stamos, marketing manager, Bally Technologies.\u003cbr/\u003e\"In the old days table games were king, in today's world slot machine are really the revenue generator for most major casino operations.\"\u003cbr/\u003e12. Wide of old Bally pinball machine\u003cbr/\u003e13. Close up of hand on button\u003cbr/\u003e14. Close up of 'Pinball Wizard\" logo and image of Roger Daltrey of 'The Who' on machine\u003cbr/\u003e15. Wide of Ballyhoo\u003cbr/\u003e16. Close up of Ballyhoo logo\u003cbr/\u003e17. Close up of Ballyhoo\u003cbr/\u003e18. Close up of Bally five reel slot machine\u003cbr/\u003e19. Close up of young player\u003cbr/\u003e20. SOUNDBITE: (English) George Stamos, marketing manager, Bally Technologies.\u003cbr/\u003e\"As the younger generation has started to embrace slot gaming, they're looking for that type of Xbox experience where we've been able to create exciting video-slot machines with real fun-to-play and challenging bonus rounds that capture the imagination of the player.\"\u003cbr/\u003e21. Wide of slot machine players\u003cbr/\u003e22. SOUNDBITE: (English) Samantha Wilkins, Slot Player \u003cbr/\u003e\"The lights, the bells, the whistles, the hopes of winning (laughs) and going home with lots of money.\"\u003cbr/\u003e23. Close up of Bally slot machine being assembled\u003cbr/\u003e24. Medium of slot machines being assembled\u003cbr/\u003e25. Wide of Bally's slot machine assembly room\u003cbr/\u003e26. SOUNDBITE: (English) Domenic Tiberio, Bally Technologies, Employee \u003cbr/\u003e\"You want the customer to have a chance to win something, so they range from 93 to 95 percent payback, so that the casino still gets to keep five percent or six percent of what goes into the machine, and that's the trick of it: making it entertaining, so that the player wants to play some more, and at the same time, let the house make money. If the house can't make money, we can't sell machines.\"\u003cbr/\u003e27. Wide of slot machine graphic artists/designers\u003cbr/\u003e28. Close up of graphic artist\u003cbr/\u003e29. Close up of slot machine graphics on screen\u003cbr/\u003e30. Close up of slot machine programmer\u003cbr/\u003e31. Wide of programmer and slot machines\u003cbr/\u003e32. Wide of slot machine musician\u003cbr/\u003e33. Wide of Bally's control room with people monitoring screens\u003cbr/\u003e34. Close of screen showing slot machine jackpots\u003cbr/\u003e35. SOUNDBITE: (English) Richard Haddrill, Chief Executive Officer Bally Technologies\u003cbr/\u003e\"We're able to keep track of each individual casino's profits and losses, on the wide area progressive network, as well as create the tracking of who'd won the jackpots and how much they've won and how often they've hit.\"\u003cbr/\u003e36. Medium of woman on Bally's slot machine\u003cbr/\u003e37. Close up of slot screen\u003cbr/\u003e38.  SOUNDBITE: (English) Richard Haddrill, Chief Executive Officer, Bally Technologies\u003cbr/\u003e\"We see that as the first step to what will eventually be the gaming devices controlled by central servers where a player comes to a device, and can choose from one of hundreds of games if they want, games that appeal to their style of mathematics, their style of win, their style of graphics.\" \u003cbr/\u003e39. Medium of roulette wheel\u003cbr/\u003e40. Wide of poker tables\u003cbr/\u003e41. SOUNDBITE: (English) Phyllis Loop, slot machine player\u003cbr/\u003e\"It's easier to play a slot machine than poker, because you've got to think (with poker). Yeah. So my brain got tired, so I said, I'll go play slots. (Laughs.)\"\u003cbr/\u003e42. Wide of players on Bally slots\u003cbr/\u003e43. Close up of spin button on slots\u003cbr/\u003e44. Close up of jackpots on slot machine\u003cbr/\u003eOne of the world's most famous pinball makers is set to make a comeback after celebrating its 75-year anniversary.\u003cbr/\u003eThe company, immortalised in The Who's 1969 song \"Pinball Wizard,\" is returning to its game-maker roots with a new type of slot machine.\u003cbr/\u003eMakers of one of the world's most famous pinball machines are celebrating their diamond anniversary by presenting a new model of slot machines.\u003cbr/\u003eBally's is the world's oldest gaming company and has evolved from a mere pinball-machine maker, to creating state-of-art computerised slot machines.\u003cbr/\u003eToday business is booming, with large numbers of players spending hours, and money, playing the machines. \u003cbr/\u003eGeorge Stamos is marketing manager for Bally Technologies.\u003cbr/\u003eHe says slot machines today are the real revenues generators for large casinos, instead of card tables. \u003cbr/\u003eWhile the pinball craze shaped a generation, coin arcades did not live up to the promise of hefty profits, and Bally sold its pinball division in 1988.\u003cbr/\u003eThe real money was in slots.\u003cbr/\u003eMost slots now accept up to $100 bills and the machines have powered a casino industry worth nearly US$60 billion in the United States alone last year.\u003cbr/\u003eBally hopes to cash in with its latest model: the seven-reel 'ReelVision' which will for the first time offer payouts, however small, on every spin of the reel. \u003cbr/\u003eAlso, the larger number of reels means more combinations which results in longer odds so larger jackpots can be offered to tempt players to play.\u003cbr/\u003eBally got its start in 1932 when founder Ray Moloney developed the \"Ballyhoo,\" a 31-by-16-inch wood and metal pinball game that offered affordable fun during the Great Depression, at ten marbles for a penny.\u003cbr/\u003eLater models had automatic coin payouts for high scores, a precursor to the modern slot machine.\u003cbr/\u003eStamos says younger players are looking for a gaming experience that is similar to the computer consoles\u003cbr/\u003eBut as fun as these games are to play it's the lure of winning that attracts players.\u003cbr/\u003eSamantha Wilkins is one such hopeful player.\u003cbr/\u003eShe says the hope of leaving with plenty of money keeps her playing.\u003cbr/\u003eBally designs and assembles the high tech slot machines in its massive Las Vegas facility. \u003cbr/\u003eThe company can produce about 800 machines a week or between 20,000 to 40,000 per year.\u003cbr/\u003eDominic Tiberio is one of company's employees.\u003cbr/\u003eHe says the key to selling the machines to casinos is how much money the casino will make and how much the player might win.\u003cbr/\u003eTiberio says the pay-back averages between 93 to 95 percent.\u003cbr/\u003eThe next generation of slot machines comes from game designers who work in teams made up of graphic artists, mathematicians, computer programmers and even a musician that creates a theme for each game.\u003cbr/\u003eSince 2002, Bally has bought several companies that make system software that links slot machines and tracks player activity. \u003cbr/\u003eThe so-called progressive machines are a group of slots linked together by a computer network. \u003cbr/\u003eBecause the machines are connected, their jackpots are too. \u003cbr/\u003eAs more people play progressive machines, the jackpot grows accordingly. \u003cbr/\u003eRichard Haddrill is the chief Executive Officer of Bally.\u003cbr/\u003eHe says they are able to keep track of who wins, and juts how much they do each time.\u003cbr/\u003eHaddrill says the future of the industry lies in the ability of players to choose a wide variety of games at the touch of a button.\u003cbr/\u003eSo while traditional casino games like roulette and poker may not be as profitable, ultimately the reason people might like slots is they're just less demanding.\u003cbr/\u003eOne fan of the machines is Phyllis Loop.\u003cbr/\u003eShe says playing slot machines requires less concentration than poker.\u003cbr/\u003eRegardless of the technological improvements, the lure of large winnings will guarantee the machine's future.  \u003cbr/\u003ewacky\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv 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