{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Locally produced food becomes popular with consumers' data-url='/boclips/videos/5c54c531d8eafeecae16e63a' data-video-url='/boclips/videos/5c54c531d8eafeecae16e63a' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nLocally produced food becomes popular with consumers\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLondon  - March 2007 1. Various shots of market stalls at farmer's market  3. Close up of Brussels sprouts4. Wide shot stall holder putting up an umbrella with 'Homebase' store in background5. Wide shot cheese stall6. Close up jar of...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLondon  - March 2007 \u003cbr/\u003e1. Various shots of market stalls at farmer's market  \u003cbr/\u003e3. Close up of Brussels sprouts\u003cbr/\u003e4. Wide shot stall holder putting up an umbrella with 'Homebase' store in background\u003cbr/\u003e5. Wide shot cheese stall\u003cbr/\u003e6. Close up jar of cheese\u003cbr/\u003e7. Set up shot cheese stall holder Stephen Pritchard\u003cbr/\u003e8. SOUNDBITE : (English) Stephen Pritchard, Cheese man :\u003cbr/\u003e\"The growing trend is away from supermarkets at the moment. Basically because they (consumers) know that they are going to get a better product at the farmer's market. Also the people behind the stall are actually quite knowledgeable about the food that they actually sell. So you can suggest recipes, you can give them information about the product you are actually selling. \"\u003cbr/\u003e9. Various shots of butcher, Michael Belcher\u003cbr/\u003e10. SOUNDBITE : (English) Michael Belcher, Butcher :\u003cbr/\u003e\"The difference between ours is that it is all fresh. On Monday morning we take a beast to the abattoir; it leaves home at quarter to eight in the morning and by half past eight it is dead and I see it being killed, slaughtered, it is done by a professional slaughter man  who take care and pride over what they do.\"\u003cbr/\u003e11. Close up meat on weighing machine\u003cbr/\u003e12. Set up shot of shopper Janet Ellen Harriman \u003cbr/\u003e13. SOUNDBITE : (English) Janet Ellen Harriman, Shopper :\u003cbr/\u003e\"I come here because I know where the food is coming from. I can talk to the people who have produced it. And I know that the profits are going to them and not to someone else and it is not being shipped around the world.\" \u003cbr/\u003e14. Set up shot shopper Zozzy Hocking buying meat\u003cbr/\u003e15. SOUNDBITE : (English) Zozzy Hocking, Shopper :\u003cbr/\u003e\"I am very concerned about the number of miles that food travels and also encouraging home grown produce which is why with two small children I want to encourage farmers markets as much as possible. \" \u003cbr/\u003e16. Set up shot bread seller, Tonia Van Der Zyden\u003cbr/\u003e17. Close up shot bread\u003cbr/\u003e18. Mid shot bread\u003cbr/\u003e19. SOUNDBITE : (English) Tonia Van Der Zyden, Bread Seller  :\u003cbr/\u003e\"Sometimes people do ask, where is your bread from, where in the UK are you situated, we are only situated in north west London, so  have only travelled four miles to get here, five miles possibly. And it was all baked yesterday so its fresh, its probably the freshest that you can get unless you are baking it yourself in your home.\"\u003cbr/\u003e20. Exterior shot Friends of the Earth office\u003cbr/\u003e21. Tilt down map on the wall at Friends of the Earth's office\u003cbr/\u003e22. Various set up Tony Juniper, director of Friends of the Earth\u003cbr/\u003e23. SOUNDBITE : (English) Tony Juniper, director of Friends of the Earth :\u003cbr/\u003e\"It is quite obvious that food is travelling further and further and further. Both inside countries like the UK for example where supermarkets lorries are moving between farmers, distribution points and then retailers and also in terms of international travel with food moving across international boundaries by ship and by aircraft. And so of this movement is quite unnecessary for example in the case of apples we can produce them here in the UK but we are bringing them literally from the other side of the world from Chile and from China and South Africa and that is contributing to climate change.\" \u003cbr/\u003e24. Various of supermarket \u003cbr/\u003eLondon  - March 2007\u003cbr/\u003e25. SOUNDBITE (English) Lucy Yates, Senior policy advisor National Consumer Council (NCC) UK: \u003cbr/\u003e\"Well these issues have become more and more important to consumers over the past few years. If you look at the sales of organic food in the UK in the past five years, these have more than doubled and I think consumers concerns have really come from a variety of different areas, for example chemicals in food, different food crises such as BSE and bird flu, it has really raised awareness in consumers. Also if we look at seasonal and locally produced food these are another two really important areas for consumers so that there is a lot growing awareness.\" \u003cbr/\u003e26. Various shots packing vegetable bags\u003cbr/\u003e27. People packing bags \u003cbr/\u003e28. Set up shot Natalie Silk \u003cbr/\u003e29. Cut away close up of herb packet\u003cbr/\u003e30. SOUNDBITE : (English) Natalie Silk, Growing Communities :\u003cbr/\u003e\"What we do with the box scheme is to buy as much produce as possible as locally as possible. But then we also branch out and get things from further away. What we are trying to do is kind of actually respond to people's eating habits so at this time of year we do need to buy a bit from abroad just because what is actually available in the UK at this time of year is limited.\" \u003cbr/\u003e31. Various shots of customers picking up produce\u003cbr/\u003e32. Shopper buying produce\u003cbr/\u003e33. Cut away customer picking up vegetables\u003cbr/\u003e34. Various of vegetables\u003cbr/\u003e35. Customers picking up vegetables\u003cbr/\u003e36. Child eating fruit from the stall\u003cbr/\u003eThe 'carbon footprint' of food is becoming a growing concern among UK shoppers. \u003cbr/\u003eFood miles-conscious consumers visit London's only weekday farmers' market because they can be assured that all products have only travelled a short distance from their provenance. \u003cbr/\u003eOne small cooperative in east London grows its own produce and rather than distributing it, asks customers to pick up their vegetable boxes once a week. \u003cbr/\u003eYou can spot the odd bike at London's only weekday market. \u003cbr/\u003eBut shoppers who travel there by car do have a reasonable excuse.\u003cbr/\u003eThis weekly event is held in the corner of a large car park which is shared by several retailers including DIY giant 'Homebase'.\u003cbr/\u003eShoppers with a green conscience can console themselves at least that all the vegetables, food, bread and meet on sale at Finchley Road Farmers' Market has travelled no further than 100 miles or 161 kilometre radius (the rules for the rest of the country are a 30 mile or 48 kilometre  radius). \u003cbr/\u003eFood miles (the distance food travels from field to plate) has become a pressing concern with media, politicians and consumers in the United Kingdom in recent months. \u003cbr/\u003eAs well as the restrictions on food miles, in a proper Farmers' Market stallholders should grow and produce their own food, according to guidelines drawn up by the National Association of Farmers' Markets. \u003cbr/\u003eThe first UK Farmers' Market began trading in the city of Bath in 1997 and since then hundreds have sprouted across the country including 15 in the capital city (of which only Finchley Road operates during the working week).\u003cbr/\u003eAt Stephen Pritchard's goats cheese stall, consumers can taste the product before deciding to buy it.  \u003cbr/\u003ePritchard says that consumers in the UK are beginning to turn their backs on supermarkets. \u003cbr/\u003eHe says that here the producers are on hand to explain the product in detail to the shoppers. \u003cbr/\u003eFew people can be as qualified to talk about the burgers they are flipping as butcher Michael Belcher who also rears cows at his family farm in Leicestershire. \u003cbr/\u003eBelcher explains how close he is to the entire process, from the beginning of the animal's life to its end.\u003cbr/\u003eThe direct contact with the food supplier is one of the key attractions of a farmers' market for Janet Ellen Harriman, an American who's lived in London for nearly a decade.\u003cbr/\u003eHarriman shops at the Finchley Road Farmers' market and says that she is pleased to know that the profits are benefiting the people who produced the food directly. \u003cbr/\u003eZozzy Hocking, is a mother of two and a social worker.\u003cbr/\u003eShe says she prefers to buy locally produced food to reduce carbon emissions from the transport of food around the country. \u003cbr/\u003eTonia Van Der Zyden takes her bread stall to various different farmers markets across the capital. \u003cbr/\u003eShe says the only way you could get fresher bread is to bake it yourself.  \u003cbr/\u003eMany UK politicians are now trying to prove their environmentally friendly credentials in a bid to win voters. \u003cbr/\u003eBut 'green' politicians and 'green' pressure groups have been campaigning against carbon emissions for many years. \u003cbr/\u003eTony Juniper, is director of environmental lobby group Friends of the Earth.\u003cbr/\u003eHe says that much of food transport is unnecessary and results in increased carbon dioxide pollution, which is believed to be one of the main causes of global warming.\u003cbr/\u003eLucy Yates, a senior policy advisor National Consumer Council (NCC) UK, says that recent food scares means that consumers in the UK have become more aware of where their food is coming from.  \u003cbr/\u003eAnother 'green' scheme in London is the 'Growing Communities' devised an Organic Fruit and Vegetable Box Scheme. \u003cbr/\u003eThis provides around 300 local households with fresh, seasonal produce each week.\u003cbr/\u003eMost of the vegetables and herbs are grown organically in nearby plots within London's north-east area of Hackney. \u003cbr/\u003eOnce a week, the produce is gathered and put into used plastic bags, ready for collection.\u003cbr/\u003eA standard bag of vegetables costs �8.50 per bag (US$16).\u003cbr/\u003eBags include carrots, onions, potatoes and two greens like spinach, chard, Savoy cabbage, spring greens, lettuce or kale, to name but a few, plus a changing selection of vegetables that are UK and Europe seasonal.  \u003cbr/\u003eNatalie Silk, who heads the Growing Communities' Box Scheme, explains the concept that although most of the food is grown locally, in the winter when there is a limited supply of freshly grown vegetables available in the UK, they buy some stock in from abroad. \u003cbr/\u003eFrom the early afternoon onwards, regular customers begin to drift into the community's yard to collect their weekly shops. \u003cbr/\u003eThe scheme also delivers some of the bags to smaller collection points in Hackney in an electric van and by bike.\u003cbr/\u003eEDITORIAL NOTE - AP Television approached supermarket chains Sainsburys, Waitrose and Mark and Spencers to ask them to participate in this report but they declined.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource 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