{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='EGYPT: WINE: STATE-RUN STELLA BREWERY PRIVATISED' data-url='/boclips/videos/5c54c51cd8eafeecae16dc30' data-video-url='/boclips/videos/5c54c51cd8eafeecae16dc30' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nEGYPT: WINE: STATE-RUN STELLA BREWERY PRIVATISED\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eEng/French/NatSome pretty awful things have been said about Egyptian wine, but soon Egyptians will be able to drink their wines with pride.In a bid to raise standards, the government is privatising national wine companies in the hope it...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eEng/French/Nat\u003cbr/\u003eSome pretty awful things have been said about Egyptian wine, but soon Egyptians will be able to drink their wines with pride.\u003cbr/\u003eIn a bid to raise standards, the government is privatising national wine companies in the hope it can do for wine what it did for beer. \u003cbr/\u003ePrivatising the state-run Stella brewery injected new life into the brew, making Egypt's own Stella Premium beer preferable to some foreign brands.\u003cbr/\u003eContrary to popular belief, wine didn't originate in France, but here in ancient Egypt.\u003cbr/\u003eThe Pharaohs and their guests would have drank a variety of Egypt's wines, with carvings on ancient tombs documenting this.\u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"This is a beautiful type of offering list that dates back 4-thousand-500 years ago. And it shows us the five kinds of wine that the Egyptians loved to have. And here's a listing of one of the types of wine. And this is the wine shop, they stored the wine inside them. And if we can remember, at the Cairo museum, the kind of wine that King Tut (Tutankhamun) used to have, it was very impressive. And therefore it shows how the Egyptians loved wine\".\u003cbr/\u003eSUPER CAPTION: Dr. Zahi Hawass, Head of the Giza plateau\u003cbr/\u003eAncient Egyptians were connaisseurs of the nation's finest wines, with the Hebrew slaves of biblical notoriety the backbone of the country's wine-making industry.\u003cbr/\u003eThe Vineyards of Luxor boasted lavish production, with grapes said to have been more plentiful than the waters of the Nile, even though the wild grape was not available locally.\u003cbr/\u003eIt's thought the royal wine-making industry thrived because of the early bronze age trade between Egypt and ancient Palestine.\u003cbr/\u003eEver since, wine has served as a symbol of luxury, good taste and elegance.\u003cbr/\u003eBut modern Egyptians have lost the edge, and in more recent times other countries took taken the helm.\u003cbr/\u003eSince the nationalisation of the wine companies in 1961, Egypt's wines suffered comparisons to vinegar.  \u003cbr/\u003eBut now the government is trying to live up to the traditions of the country's ancestors.\u003cbr/\u003eAnd in a wave of privatisation, the nation's wine companies are to return to private hands. \u003cbr/\u003eAuthorities are hoping to inject into wine a little of what it did for beer.\u003cbr/\u003eMarket forces, it seems, transformed the country's Stella premium beer. \u003cbr/\u003eIndustry experts say an injection of new money could revive Egypt's wine-making industry.\u003cbr/\u003eSOUNDBITE: (French)    \u003cbr/\u003e\"Since the nationalisation of the company in 1961, the quality of wine has deteriorated heavily. But now, with the new company, which has bought new equipment new regulators, new pressers, I believe that the quality will improve and it will comply with international standards.\"\u003cbr/\u003eSUPER CAPTION: Sebastien Boudry, French wine expert\u003cbr/\u003eIt's thought the private sector will sweep away an endless line of bureaucrats who have been running the industry for almost  four decades with little or no knowledge of wine.\u003cbr/\u003eAlready the new companies have been restructured and are reportedly debt-free, boasting a profit increase of just under a hundred per cent in three years.  \u003cbr/\u003eBut they have their work cut out, as the majority of the Muslim population doesn't drink much alcohol.\u003cbr/\u003eRetailers however are happy with the results so far.\u003cbr/\u003eSOUNDBITE: (English)\u003cbr/\u003e\"We're very happy to finally have a good wine in Cairo. It helps a lot our business. We are selling much more wine now than we used to, because the wine we had before unfortunately was really bad. This is quite a good table wine.\" \u003cbr/\u003eSUPER CAPTION: Nicha Sursock, Pub owner\u003cbr/\u003eMarketed under the 'Obelisk' label, a bottle of 'Pharaoh Red' or 'Alexandria White' is selling for around nine Egyptian pounds - a third of the price of imported wine.\u003cbr/\u003eThe days of foreign imports appear to be numbered, with Egyptians no longer willing to pay breakneck prices for foreign brands.\u003cbr/\u003eIt's hoped that local demand for Egypt's own finest wine will soon outstrip supply.\u003cbr/\u003e Giza/Cairo, Egypt - Recent \u003cbr/\u003e1. Various night shots sphinx and pharaoh's statue\u003cbr/\u003e2. SOUNDBITE (English) Dr. Zahi Hawass, Head of the Giza plateau\u003cbr/\u003e3. General view, carvings of ancient wine-making on tomb walls\u003cbr/\u003e4. General view, grape plantation\u003cbr/\u003e5. Various, bunches of grapes on trees\u003cbr/\u003e6. Sebastien Boudry, French wine expert\u003cbr/\u003e7. Counter\u003cbr/\u003e8. SOUNDBITE (French) Sebastien Boudry, French wine expert\u003cbr/\u003e9. General view, wine bottle on production lines\u003cbr/\u003e10. Wine bottles being packed\u003cbr/\u003e11. General view, people drinking in a Cairo pub\u003cbr/\u003e12. SOUNDBITE (English) Nicha Sursock, pub owner\u003cbr/\u003e13. 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