{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Sea of Beer cruise promotes specialist beers' data-url='/boclips/videos/5c54c4f6d8eafeecae16c9a4' data-video-url='/boclips/videos/5c54c4f6d8eafeecae16c9a4' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nSea of Beer cruise promotes specialist beers\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP TelevisionSea of Beer cruise, Mediterranean Sea between Rome and Barcelona - June 11-12, 20111. Various of beer glasses being filled 2. Mid of cruise guests at bar3. Mid of cruise guests on deck4. Wide of the Mediterranean Sea5. Wide...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television\u003cbr/\u003eSea of Beer cruise, Mediterranean Sea between Rome and Barcelona - June 11-12, 2011\u003cbr/\u003e1. Various of beer glasses being filled \u003cbr/\u003e2. Mid of cruise guests at bar\u003cbr/\u003e3. Mid of cruise guests on deck\u003cbr/\u003e4. Wide of the Mediterranean Sea\u003cbr/\u003e5. Wide of the liner's foam trail\u003cbr/\u003e6. Various of cruise guests on the top deck \u003cbr/\u003e7. Mid of Giorgio Chioffi waiting for his gigantic mug of beer to be filled\u003cbr/\u003e8. Wide of Chioffi floating on a inflatable chair in the pool holding his gigantic mug, as a friend jumps into the pool\u003cbr/\u003e9. SOUNDBITE (Italian) Giorgio Chioffi, owner of Mastro Titta pub in Rome:\u003cbr/\u003e\"If you got to have fun, you got to have fun, and this is something that we will remember for years to come.  And if we die tomorrow, the hell with it, we'll die drinking. It's all good.\"\u003cbr/\u003e10. Pull focus on row of beer bottles \u003cbr/\u003e11. Tilt up group of experts tasting bottled beer\u003cbr/\u003e12. Close of beer samples in plastic glasses\u003cbr/\u003e13. Close of beer foam gushing from a bottle\u003cbr/\u003e14. SOUNDBITE (English) Derek Walsh, beer consultant based in Holland: \u003cbr/\u003e\"Some of these beers are absolutely - they are no less than a revelation as far as flavours, complexities, depth. Comparable to a fine wine, a champagne or a single malt whisky, with all those flavours combined.\"\u003cbr/\u003e15. Various of pub owner Giorgio Chioffi and brewer friend pouring beer from taps\u003cbr/\u003e16. Wide of a guests at bar\u003cbr/\u003e17. Wide of Manuele Colonna, event organiser, speaking on stage\u003cbr/\u003e18. Mid of Manuele Colonna on stage with another beer expert\u003cbr/\u003e19. SOUNDBITE (Italian) Manuele Colonna, event organiser and owner of Rome's 'Ma Che Siete Venuti a Fa' beer pub: \u003cbr/\u003e\"In this small, crazy, off-the-wall cruise, we wanted to bring together not just our closest friends, our most loyal customers and our best employees, but also, and foremost, the brewers that we work with. In fact, this is an event for the brewers themselves.\"\u003cbr/\u003e20. Mid of a cruise guest reading the beer list\u003cbr/\u003e21. Wide of crowd at bar\u003cbr/\u003e22. Wide of ship saloon\u003cbr/\u003e23. SOUNDBITE (Italian) Manuele Colonna, event organiser and owner of Rome's 'Ma Che Siete Venuti a Fa' beer pub: \u003cbr/\u003e\"Very often, the story behind the beer is a story about the brewer.  Beer carries the personality of the brewer, especially in the close-knit world of craft beer.\" \u003cbr/\u003e24. Various of Giorgio Chioffi, Rome pub owner, carrying keg of beer on his shoulder\u003cbr/\u003e25. Mid of kegs of beer\u003cbr/\u003e26. Wide of the top deck with people sunbathing\u003cbr/\u003e27. Close of kegs being hooked up to the tap\u003cbr/\u003e28. Close of a beer glass being filled up \u003cbr/\u003e29. Mid of a group clinking their glasses together at breakfast\u003cbr/\u003e30. Close of a coffee cup between two glasses of beer\u003cbr/\u003e31. SOUNDBITE (Italian) Domenico Ioffida, cruise guest from Rome province: \u003cbr/\u003e\"I feel sorry for those who didn't come because they have missed a completely different dimension, compared to all the other beer events.\"\u003cbr/\u003e32. Mid of stainless steel kegs lined up for the opening of the lunch bar\u003cbr/\u003e31. Mid of organiser Manuele Colonna pulling on beer handle\u003cbr/\u003e32. Various of guests sampling beers\u003cbr/\u003e33. SOUNDBITE (English) Derek Walsh, beer consultant based in Holland: \u003cbr/\u003e\"A small brewer can say, 'Listen, I really want to make something different, and if it's going to sell or not sell, well, I really think I should make it.'  They'll have a beer somewhere in their line that will make the money, and they'll have beers that they can play with. Large brewers they are just constantly losing in the niche market with specialty beers. So they'll only have very simple run-of-the mill beers, and they've sort of missed what's been going on for the last 20 years.  And they are reacting very, very late.\"\u003cbr/\u003e34. Wide of Swedish brewer H-G Wiktorrson talking to guests\u003cbr/\u003e35. SOUNDBITE (English) H-G Wiktorrson, owner of Swedish brewery, \"N�rke\" Kulturbryggeri AB: \u003cbr/\u003e\"The big companies don't like that, so they start to try to come into our field because they want back this one percent.\"\u003cbr/\u003e36. Various of cruise guests on the top deck at sunset before arriving in Barcelona\u003cbr/\u003e37. Wide of cruise guests watching as the liner approaches Barcelona port\u003cbr/\u003e38. Various of Barcelona skyline from the port\u003cbr/\u003e39. Various of the liner docked at the port in barcelona\u003cbr/\u003e40. Wide of passengers getting off the cruise ship\u003cbr/\u003eInternational beer lovers have converged on the Mediterranean for a pioneering cruise promoting specialist brews.\u003cbr/\u003eSailing from Rome to Barcelona, the Sea of Beer cruise offers more than 100 different brands over 3 days of non-stop tasting.\u003cbr/\u003eIt's beer for breakfast, dinner and tea on the Sea of Beer cruise.\u003cbr/\u003eNo time is wasted as brewers and beer lovers from all over the world convene for 3 days of non-stopping beer guzzling.\u003cbr/\u003eIt was the first ever specialist beer cruise across the Mediterranean, an excuse to mix business with pleasure for brewers and buyers.\u003cbr/\u003eFrom Rome to Barcelona a liquid lunch means business on this boat. \u003cbr/\u003eFor pub owner Giorgio Chioffi getting to know this specialist market is also about having fun, for him and his clients.\u003cbr/\u003e\"If you got to have fun, you got to have fun, and this is something that we will remember for years to come.  And if we die tomorrow, the hell with it, we'll die drinking. It's all good.\"\u003cbr/\u003eBut there's also a serious purpose to it.\u003cbr/\u003eMore than a thousand beer lovers get the chance to meet top international brewers showcasing their handcrafted beers.\u003cbr/\u003eUp against the marketing might of multinational brewers, small producers have to work even harder to get their lovingly crafted beers noticed.\u003cbr/\u003eBeer consultant Derek Walsh is impressed by the quality on tap.\u003cbr/\u003e\"Some of these beers are absolutely - they are no less than a revelation as far as flavours, complexities, depth. Comparable to a fine wine, a champagne or a single malt whisky, with all those flavours combined.\"\u003cbr/\u003e100 artisan labels are available round the clock, and nearly 1,500 gallons of beer are downed.\u003cbr/\u003eOrganiser Manuele Colonna is a pub owner in Rome. He wanted both sides of the bar to come together to share in the best of beers.\u003cbr/\u003e\"In this small, crazy, off-the-wall cruise, we wanted to bring together not just our closest friends, our most loyal customers and our best employees, but also, and foremost, the brewers that we work with. In fact, this is an event for the brewers themselves.\"\u003cbr/\u003eHis own pub, Ma Che Siete Venuti a Fa, was voted pub of the year 2010 by RateBeer, the Web site dedicated to craft beers.\u003cbr/\u003eThe Sea of Beer cruise introduces devotees to all sorts of brews, from as far apart as Stockholm and Baltimore.\u003cbr/\u003eDerek Walsh explains how small scale enterprises can take risks that big breweries can't or won't.\u003cbr/\u003e\"A small brewer can say, 'Listen, I really want to make something different, and if it's going to sell or not sell, well, I really think I should make it.'  They'll have a beer somewhere in their line that will make the money, and they'll have beers that they can play with. Large brewers they are just constantly losing in the niche market with specialty beers. So they'll only have very simple run-of-the mill beers, and they've sort of missed what's been going on for the last 20 years.  And they are reacting very, very late.\"\u003cbr/\u003eIn Belgium, craft brewers currently hold 10 percent of the market in beer consumption.  Newcomers like Sweden and Italy have already notched up around 1 percent of sales.\u003cbr/\u003e\"The big companies don't like that,\" says H-G Wiktorsson, owner of Swedish brewery, \"N�rke\" Kulturbryggeri AB.  \"So they start to try to come into our field because they want back this one percent,\" he says. \u003cbr/\u003eAccording to the Brewers Association, a lobby group for small craft brewers in the United States, growth in the sector was around 11 percent by volume last year (2010), compared to a fall of one percent in the overall U.S. beer market. \u003cbr/\u003eThe dollar value of the retail trade in craft beer in the U.S. is estimated at USD 7 Billion dollars in 2010.\u003cbr/\u003eAfter 3 long days and nights hard at work on the business of beer, cruise guests unload for the night in Barcelona.\u003cbr/\u003eFor many of these diehards, the quest continues - with another night of beer on the town, of course.\u003cbr/\u003ekeyword 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