{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Carmakers focus on green power as fuel costs rise' data-url='/boclips/videos/5c54c4dad8eafeecae16bcab' data-video-url='/boclips/videos/5c54c4dad8eafeecae16bcab' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nCarmakers focus on green power as fuel costs rise\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003e1. Wide interior Geneva Motor Show2. Mid of Honda hybrid car3. Close up emission statistic on car reading: \"89g/km de CO2\"4. Wide of low fuel consumption car, Seat brand 5. SOUNDBITE: (English) Dr. Matthias Rabe, Executive Vice-President...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003e1. Wide interior Geneva Motor Show\u003cbr/\u003e2. Mid of Honda hybrid car\u003cbr/\u003e3. Close up emission statistic on car reading: \"89g/km de CO2\"\u003cbr/\u003e4. Wide of low fuel consumption car, Seat brand \u003cbr/\u003e5. SOUNDBITE: (English) Dr. Matthias Rabe, Executive Vice-President of Research and Development, Seat: \u003cbr/\u003e\"We think for the future of the automobiles the reduction of the fuel consumption as well as a reduction of the emission is very important, and it was one of the most important goals for us as a car developer, car manufacturer.\" \u003cbr/\u003e6. Wide of Seat car \u003cbr/\u003e7. SOUNDBITE: (English) Dr. Matthias Rabe, Executive Vice-President of Research and Development, Seat\u003cbr/\u003e\"We will go on the road with a reduction in fuel consumption by modern car technology, light materials, more improved combustion engines - that means both diesel and gasoline engines - and we will go with the hybrid and electric technology later on.\"\u003cbr/\u003e8. Wide top shot of Motor Show\u003cbr/\u003e9. Wide press conference of BMW CEO Norbert Reithofer, and PSA Peugeot Citroen CEO Philippe Varin, UPSOUND: (English) Norbert Reithofer, BMW CEO: \"Ladies and gentlemen, electrification will play an increasingly important role in the automotive industry.\" \u003cbr/\u003e10. SOUNDBITE (English) Norbert Reithofer, CEO, BMW\u003cbr/\u003e\"And if you have in mind crude oil prices, let me say in 2015 or in 2018, let me speculate above 150 (US) dollars per barrel or even going to 200 (US) dollars per barrel, then I think at least one important aspect of developing electrification in cars is energy efficiency.\" \u003cbr/\u003e11. Wide of new Lamborghini Aventador\u003cbr/\u003e12. Close up of number plate of Lamborghini Aventador\u003cbr/\u003e13. SOUNDBITE: (English) Stephan Winkelmann, CEO, Lamborghini: \u003cbr/\u003e\"Well you know these cars are dream cars - they are never first user cars, so it's always a car park which is more than one in the garage of our customers. The average mileage is pretty low, so I'd say the fuel prices are not affecting the sales of these cars.\" \u003cbr/\u003e14. Wide Motor Show \u003cbr/\u003eThe Geneva Motor Show opened to the press on Tuesday, and the vehicles on show reflected modern concerns about emissions and high fuel costs, although there was the usual sprinkling of high-end fantasy cars on show too.\u003cbr/\u003eThe 81st Geneva Motor Show opens to the public on Thursday and runs until 13 March.\u003cbr/\u003eRecord fuel prices and a sluggish world economy were encouraging many automakers to offer electric, hybrid and other less expensive cars to attract cautious customers.\u003cbr/\u003eFuel efficiency was also of paramount concern after a spike in oil prices due to civil unrest in Libya and other energy-producing nations.\u003cbr/\u003eSpanish company Seat has invested heavily in reducing fuel consumption on all its models.\u003cbr/\u003e\"We will go on the road with a reduction in fuel consumption by modern car technology, light materials, more improved combustion engines, that means both diesel and gasoline engines and we will go with the hybrid and electric technology later on,\" said Dr. Matthias Rabe, Executive Vice-President of Research and Development. \u003cbr/\u003eIn a joint venture, BMW and Peugeot Citroen are to invest 100 (m) million euros (138 (m) million US dollars) in hybrid technology. \u003cbr/\u003eThe companies two CEOs, Norbert Reithofer of BMW, and Philippe Varin of PSA Peugeot Citroen, were in Geneva on Tuesday to announce the venture, which includes a new production factory in France. \u003cbr/\u003e\"If you have in mind crude oil prices, let me say in 2015 or in 2018, let me speculate above 150 (US) dollars per barrel or even going to 200 (US) dollars per barrel, then I think at least one important aspect of developing electrification in cars is energy efficiency,\" said Reithofer. \u003cbr/\u003eFor some however the cost of a tank of petrol is never really going to be a problem. \u003cbr/\u003eLamborghini unveiled its latest creation on Tuesday. \u003cbr/\u003eThe Aventador, which will sell for around 380-thousand US dollars, is a 12 valve, 0-100 kilometres (0-60 miles) in under three seconds missile with fuel consumption to match: 13 miles (21 kilometres) to the gallon (4.55 litres).\u003cbr/\u003e\"I'd say the fuel prices are not affecting the sales of these cars,\" Lamborghini CEO Stephan Winkelmann said on Tuesday. \u003cbr/\u003eThe Sant'Agata Bolognese-based carmaker, owned by Germany's Volkswagen AG, has already filled up more than 12 months' worth of orders for the new Aventador, despite the tepid economic rebound in developed markets and the unrest in the Middle East that is driving oil prices to three-year highs.\u003cbr/\u003eOverall, automakers are showing optimism coming into Geneva, evident in the roll-outs planned. 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