{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='In Sin City, where over-the-top is always the sales pitch, lavish nightclubs featuring a heart-pounding party have become the backbone of a billion-dollar industry that is soaring while gambling revenue slips.' data-url='/boclips/videos/5c54c4bad8eafeecae16ad7c' data-video-url='/boclips/videos/5c54c4bad8eafeecae16ad7c' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nIn Sin City, where over-the-top is always the sales pitch, lavish nightclubs featuring a heart-pounding party have become the backbone of a billion-dollar industry that is soaring while gambling revenue slips.\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eHEADLINE: Casino bosses transform Sin City into Club CityCAPTION:  In Sin City, where over-the-top is always the sales pitch, lavish nightclubs featuring a heart-pounding party have become the backbone of a billion-dollar industry that...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eHEADLINE: Casino bosses transform Sin City into Club City\u003cbr/\u003eCAPTION:  In Sin City, where over-the-top is always the sales pitch, lavish nightclubs featuring a heart-pounding party have become the backbone of a billion-dollar industry that is soaring while gambling revenue slips. (May 3)\u003cbr/\u003eLas Vegas - May 2, 2013\u003cbr/\u003e1. Wide shot of Las Vegas strip\u003cbr/\u003e2. Wide shot nightclub, pool, people dancing\u003cbr/\u003e3. Medium shot crowds dancing inside\u003cbr/\u003e4. [SOT Jesse Waits, Managing partner of XS and Tryst Las Vegas nightclubs,] \"Our team started recognizing that EDM was a growing genre probably three to four years ago, but always part of this EDM scene.\"\u003cbr/\u003e5. Medium shot inside nightclub\u003cbr/\u003e6. Medium shot of women's feet dancing\u003cbr/\u003e[SOT Jesse Waits] \"I don't know the revenue from gaming as much, I don't keep up with it, but I know that the scene has grown tremendously in Las Vegas. It's taken very seriously because executives in Vegas and the casinos are building nightclubs, and people are spending hundreds of millions of dollars to build something they wouldn't do for a lot of restaurants or gaming areas.\"\u003cbr/\u003e7. Medium shot profile of DJ putting hands in the air\u003cbr/\u003e8.Medium shot people standing around pool\u003cbr/\u003e9. [SOT Jesse Waits] \"DJ's are, to us like a rock star or a celebrity. They make music and people want to see them for that.\"\u003cbr/\u003e10. Tight shot DJ's hands\u003cbr/\u003e11. Medium shot of DJ putting hands in the air\u003cbr/\u003e12. [SOT Patrick Graham, Pittsburgh, Penn.] \"The top DJ's are here. That's great because we're gonna see Avici tomorrow and Calvin Harris too is playing tomorrow, we're gonna try to see him too. So to see two top five DJ's in one weekend, you can't do that in Pittsburgh. That's for sure.\"\u003cbr/\u003e13. Medium shot of people dancing with sign in the back reading 'Make Some Noise'\u003cbr/\u003e14: [SOT Jesse Waits] \"People come to Las Vegas right now as a destination for nightclubs and for music and DJ's, that's a fact.\"\u003cbr/\u003e15. Shot of women's feet in water dancing\u003cbr/\u003eTo step into club XS at the Wynn Las Vegas is to enter the dreamscape of a modern artist with fetishes for gold and bronze and bodies in motion.\u003cbr/\u003eA golden-plated frieze made from casts of nude women sits atop a shimmering staircase. Waves of electronic dance music grow louder with each downward step toward a pulsating, football field-sized club where lasers cut the air above thousands of dancers. \u003cbr/\u003eThe revelers take their cues from the famous DJs onstage who are known to surf the crowd in inflatable rafts, throw sheet cakes at clubbers' faces and spray vintage champagne into their mouths.\u003cbr/\u003eIn Sin City, where over-the-top is always the sales pitch, lavish nightclubs featuring a heart-pounding party have become the backbone of a billion-dollar industry that is soaring while gambling revenue slips.\u003cbr/\u003e\"We learned a long time ago that in order to continue to attract people from around the world, we have to provide things that are hard to find anywhere else,\" said Jim Murren, CEO of MGM Resorts International, which operates nine Strip hotel-casinos boasting their own dance scenes. \"These clubs, if done correctly, are tremendous magnets.\" \u003cbr/\u003eA $100 million temple to revelry, XS is the top-earning nightclub in the country, joining six other Vegas venues in the top 10. Its estimated annual revenue hovers somewhere near $90 million, according to the trade publication Nightclub \u0026amp; Bar.\u003cbr/\u003eThe city now boasts more than 50 such clubs. New additions are coming all the time, including the five-story Hakkasan at the MGM Grand, which debuted last month, and Light at Mandalay Bay, Cirque du Soleil's first foray into the disco business, opening Memorial Day weekend.\u003cbr/\u003eThe rise of the Vegas super-club coincides with the decline of the town's gambling supremacy. The tiny Chinese enclave of Macau surpassed the desert oasis as the world's top gambling destination in 2006. Singapore is on track to claim the No. 2 spot.\u003cbr/\u003eDuring the heart of the recession, when overall Strip revenues tumbled by 16 percent, nightclubs saw more profit than ever. By 2011, Las Vegas was clubbing all the way to the bank, with Strip beverage departments earning more than $1 billion, and casino tycoons began remaking the Strip into the club capital of the world. \u003cbr/\u003eWith extravagantly paid DJs, larger-than-life venues and billboard ads that stretch beyond the Strip to Hollywood Boulevard and Miami, casinos are trying to pull off a tricky balancing act: keeping the kitschy core that draws older generations while finding a way to make the city hip enough to attract a younger, big-spending set _ emphasis on big-spending. \u003cbr/\u003e\"We're not interested in competing against everyone to get the 21-year-olds that are going to spend little to no money and are going to clog up the hallways,\" Murren said.\u003cbr/\u003eThe 10-minute taxi ride from the airport to the Strip takes visitors past dozens of billboards promoting top DJs from Holland and beyond. Celine Dion and Elton John now take their place on marquees alongside names that recall Internet handles, such as \"deadmau5\" and \"Kaskade.\"\u003cbr/\u003eLas Vegas, long known for catching performers on the downswing of their careers, finally appears to have embraced a musical trend at the height of its popularity. Globe-trotting Dutch DJ Afrojack, 25, said he has come to consider the Strip his home because it's the one place he believes is as dance-music-focused as he is.\u003cbr/\u003e\"When you exit the airport, you see (the face of President Barack) Obama _ and then you see me,\" said Afrojack, a Wynn casino favorite. \u003cbr/\u003ePerhaps no place exemplifies the new culture on the glittery Strip better than XS. And for most wannabe Vegas party people, the night at XS starts in line. \u003cbr/\u003eCasinos snake these queues past well-traveled areas _ entrances, slot banks and restaurant corridors _ turning the gussied-up partiers into one more piece of visual spectacle. At XS, clubbers line up in a central hallway near the luxury stores Hermes and Chanel.\u003cbr/\u003eWomen pay $25 and men pay $55 just to get in, but pretty girls who out-dress the dress code are admitted for free. The door charge is mostly there to weed out people who won't spend on drinks, said nightlife baron Sean Christie, managing parner of another Wynn club, Surrender.\u003cbr/\u003eWhen it first opened in 2008, XS was lucky to be filled halfway to its 5,000-person capacity, even when featuring an act such as Tiesto, the world's highest-paid DJ, according to Forbes, pulling down $250,000 a set and making $22 million a year. \u003cbr/\u003eNow, the club may see 8,000 people come and go over the course of a night. That's nearly half of the capacity of Madison Square Garden.\u003cbr/\u003eAs the clock edged toward 2 a.m. on a Saturday earlier this spring, superstar DJ David Guetta stood at the control board like a mad king, commanding his people. \u003cbr/\u003eA wiry, hollow-faced Frenchman with a curtain of blond hair, Guetta has been churning out electronic music since the genre's infancy in the world of underground raves 25 years ago. Now, at 45, he makes hits for pop music stars including Rihanna, Usher and Nicki Minaj _ and conducts the crowd at XS.\u003cbr/\u003eAt the flick of his upraised palms, Guetta had thousands of revelers whooping, jumping and punching their fists in the air. When he added a drumbeat into a chorus, metallic streamers dropped from the ceiling and a fog machine churned.\u003cbr/\u003e\"Nothing compares with this,\" said 23-year-old Katie Kelly, a student in San Louis Obispo, Calif., as she bobbed her index fingers skyward. \"You just release and don't care about anything.\"\u003cbr/\u003eXS boasts that its layout is modeled on \"the sexy curves of the human body.\" In practice, the design steers people to the bars on a back wall.\u003cbr/\u003eFemale bartenders, their long hair draped over sequined black corsets, serve $15 shots of Jack Daniels whiskey, coordinating their pouring to the skull-rattling bass and synthetic blares vibrating around them. A supermarket a few miles away sells a bottle of Jack containing 17 shots for $16.\u003cbr/\u003eWhen newbies push through the swaying crowd to grab a table, they find that Vegas has monetized sitting, too. Patrons pay a $10,000 beverage minimum upfront to claim any of the dozen plush banquettes nearest the dance floor. \u003cbr/\u003eBy the time Guetta hit his stride on this night, all of the club's 95 tables were full, including the cheaper seats away from the action and one uber-VIP table on stage. Near the bigger-than-your-apartment, 1,100-square-foot dance floor, four scantily clad girls gyrated in front of three men wearing suits and skinny ties.\u003cbr/\u003eOne of them, Thomas Park, had filled the table with 2004 vintage Perrier-Jouet champagne and Gray Goose magnums _ for $700 and $1,300 a pop.\u003cbr/\u003e\"We have a lot to spend,\" said Park, who is in his mid-30s and works as a relator in Canada. \"That's why we have all the girls.\"\u003cbr/\u003eCasinos learned long ago that some VIPs don't see the point of being VIPs unless everyone can see them being VIPs, so clubs oblige big spenders with spotlights and velvet ropes cordoning off their mini-empires.\u003cbr/\u003eBut not everyone at a table is a high roller. Some are splurging, or sharing the cost with their friends. Superstar DJ Kaskade, a Vegas regular, said he hears from fans who saved for months to pay for a table and a weekend of fun in Vegas. \u003cbr/\u003e\"It's because they see videos of this stuff and they say: ``This is nuts.\"'\u003cbr/\u003eToday, the club craze is moving beyond the dance floor. \u003cbr/\u003eXS opens into an open-air adult playground complete with table games, food and a huge circular pool. Around 3 a.m. on this particular night _ still several hours from closing time _ women in bachelorette sashes waded toward floating white platforms as crescendos drifted over the water.\u003cbr/\u003eBeckoning from the other side of the pool, past clumps of partiers, is the upscale \"vibe-dining\" restaurant Andrea's, where DJs spin lounge music. Hakkasan is taking the vibe-dining concept further, importing a London-based, Michelin-starred Cantonese restaurant to serve as the foundation for its five-story complex.\u003cbr/\u003eMost casinos have also incorporated nightclubs during the day _ a way to infuse the dance scene into an otherwise typical summer pool party. \u003cbr/\u003eAt Andrea's, while taking in a production he helped create, Christie confessed he worries about what might happen to Vegas now that it's banking so heavily on an indulgent club scene _ especially if 20- and 30-somethings develop a taste for a new indulgence. \u003cbr/\u003eBut then he quickly corrected himself, saying he'd be just as happy to lure patrons with country western stars. \u003cbr/\u003e\"Whatever they want, I just serve up. Hopefully, I serve it up the best,\" he said. \"I'm not one to care about that kind of stuff. I'm just here to make money and throw great parties.\"\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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