{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='HONG KONG: \u0026quot;MIDEM ASIA\u0026quot; INTERNATIONAL MUSIC INDUSTRY EXHIBITION' data-url='/boclips/videos/5c54c4b6d8eafeecae16ab53' data-video-url='/boclips/videos/5c54c4b6d8eafeecae16ab53' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nHONG KONG: \u0026quot;MIDEM ASIA\u0026quot; INTERNATIONAL MUSIC INDUSTRY EXHIBITION\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eMandarin/Eng/NatAsia's would-be rock and pop stars of the future have descended on Hong Kong.They're attending the International Music Industry Market Asia (MIDEM ASIA).The exhibition is aimed at giving music companies and bands an...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eMandarin/Eng/Nat\u003cbr/\u003eAsia's would-be rock and pop stars of the future have descended on Hong Kong.\u003cbr/\u003eThey're attending the International Music Industry Market Asia (MIDEM ASIA).\u003cbr/\u003eThe exhibition is aimed at giving music companies and bands an insight into how to conquer the Asian market.\u003cbr/\u003eAsian bands certainly got most of the spotlight when they took to the stage, many for the first time in Hong Kong.\u003cbr/\u003eHowever, live performances by bands at MIDEM music exhibition was only one of the ways that groups, management companies and record producers are getting together during the event.\u003cbr/\u003eSeminars on discovering and managing new talent are competing   head-to-head with nightclub jams for the attention of the international music industry's movers and shakers.\u003cbr/\u003eThe conference is only in its second year and was formed to integrate the fast-growing Asian music industry with the well established Western pop music network.\u003cbr/\u003eMusical styles ranged from the pop of Side-A from the Philippines, rock from Hong Kong's own Kid Zero, to the jazz of Beijing's popular Tien Square.\u003cbr/\u003eCompanies from as far afield as France and South Korea, visited the exhibition to see what Asian music had to offer.\u003cbr/\u003eSOUNDBITE:  (English) \u003cbr/\u003e\"We have to work, to promote some exchange, to make coming to France some Asian artists. I think it's the right way. I'm not sure if that today they are ready. They are here to see, to see what could be happen together.\"\u003cbr/\u003eSUPERCAPTION: Jean Francois Michel, Director, Export Bureau of French Music\u003cbr/\u003eWith more than half of world's population in Asia, the event has been seen as a golden opportunity for many of the participating music companies to expand their business.\u003cbr/\u003eFor Asian music companies, this is another way of promoting their products.\u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"I feel that Korean music in the near future would have great potential, perhaps in Hong Kong, Taiwan, and Mainland China, Singapore, Malaysia and also in Japan territory. It depends how we market ourselves and how we package ourselves as well.\"\u003cbr/\u003eSUPERCAPTION: S. Jean Kim, Marketing Manager, Bay Production \u003cbr/\u003eChinese band Tien Square made their debut in Hong Kong after coming back from their first ever performance in Australia. \u003cbr/\u003ePerforming in Western countries gives Chinese bands more 'street cred' in their own country and boosts records sales at home.\u003cbr/\u003eSinger Ai Jing, is one of the best selling Chinese artistes in Japan, but she believes her fellow performers need  different marketing approach if they are to be successful.\u003cbr/\u003eShe's looking forward to a huge growth in the market in her homeland. \u003cbr/\u003eSOUNDBITE: (Mandarin) \u003cbr/\u003e\"The market is not quite opened yet, I think. It is very good if a record sells a few hundred thousand copies. The figure shouldn't be so small in mainland China.\"\u003cbr/\u003eSUPERCAPTION: Ai Jing, Chinese singer \u003cbr/\u003eAi Jing thinks low incomes and fakes are the main reasons for such low record sales.\u003cbr/\u003eAnother barriers for many artistes is being unable to speak English - regarded as the international language of pop and rock music. \u003cbr/\u003eThis is not a problem for American-influenced Kid Zero, who have their first C-D going on sale in a fortnight.\u003cbr/\u003eMIDEM Asia ends on Thursday and bands like Kid Zero hope to leave it clutching new contracts.\u003cbr/\u003eHong Kong May 14 1996\u003cbr/\u003e1. Various: bands playing \u003cbr/\u003e2. SOUNDBITE: Jean Francois Michel \u003cbr/\u003e3. Zoom out from TV monitors\u003cbr/\u003e4. Pan on corridor with booths on two sides\u003cbr/\u003e5. Various: People talking at booth \u003cbr/\u003e6. SOUNDBITE: S. Jean Kim\u003cbr/\u003e7. Chinese man playing saxophone\u003cbr/\u003e8. Chinese band playing\u003cbr/\u003e9. Various: Ai Jing being interview by MTV \u003cbr/\u003e10. SOUNDBITE: Ai Jing\u003cbr/\u003e11. Various: band playing \u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci 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Ed\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=1216220\"\u003eAll Subjects\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Type\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=2\u0026amp;type_ids%5B%5D=4543650\"\u003eNews Clips\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSource:\u003c/dt\u003e\n\u003cdd\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e1996\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003esoutheast asia, pop music, china, east asia, business, entertainment, asia, hong kong\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003eindustries, music industry, entertainment industry, greater china, arts and entertainment, media and entertainment industry\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up 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