{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='In public, Toyota is running apologetic TV ads and vowing to win back customers\u0026#39;\u0026#39; trust. Behind the scenes, the besieged carmaker is trying to learn all it can about congressional investigations, maybe even steer them if it can. (Feb. 9)' data-url='/boclips/videos/5c54c4b0d8eafeecae16a94f' data-video-url='/boclips/videos/5c54c4b0d8eafeecae16a94f' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nIn public, Toyota is running apologetic TV ads and vowing to win back customers\u0026#39;\u0026#39; trust. Behind the scenes, the besieged carmaker is trying to learn all it can about congressional investigations, maybe even steer them if it can. (Feb. 9)\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eHEADLINE: Toyota seeks damage control, in public and privateCAPTION:  In public, Toyota is running apologetic TV ads and vowing to win back customers'' trust. Behind the scenes, the besieged carmaker is trying to learn all it can about...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eHEADLINE: Toyota seeks damage control, in public and private\u003cbr/\u003eCAPTION:  In public, Toyota is running apologetic TV ads and vowing to win back customers'' trust. Behind the scenes, the besieged carmaker is trying to learn all it can about congressional investigations, maybe even steer them if it can. (Feb. 9)\u003cbr/\u003e [Notes:ANCHOR VOICE]  \u003cbr/\u003e(Springfield, New Jersey)\u003cbr/\u003e     \"You just feel this jerk, this whoop! Type feeling.\"\u003cbr/\u003e     That''s 2010 Prius Owner Scott Kivowitz describing the problem with his brakes.\u003cbr/\u003e     \"My first time experiencing it, it did scare me.\"\u003cbr/\u003e     He''s anxious to get word from Toyota on when he can take his car \u003cbr/\u003e in for the recall fix.\u003cbr/\u003e     (Scott Kivowitz, 2010 Prius Owner)\u003cbr/\u003e     \"The way I''m experiencing it is when I go over potholes and I have to hit the break pretty hard, it sort of gives a bit for a split second, and you feel this jump of acceleration and then the brakes kick in right away.\"\u003cbr/\u003e     The automaker is recalling 437 thousand of the new Prius cars and other hybrids to fix the brakes.\u003cbr/\u003e     The company''s president of American sales apologized on the company''s website.\u003cbr/\u003e     BUG: Toyota.com\u003cbr/\u003e     (Jim Lentz, Toyota President)\u003cbr/\u003e     \"I want to sincerely apologize to Toyota owners. I know that our recalls have caused many of you concern and for that I am truly sorry.\"\u003cbr/\u003e     Toyota says recalled Prius owners will be notified by mail in the next few days of when and where they can bring their cars in to be \u003cbr/\u003e fixed.\u003cbr/\u003e     (Ted Shaffrey, The Associated Press)\u003cbr/\u003e     \"Until very recently, Toyota had a fantastic reputation. The magazine Consumer Reports for the last six years has rated \u003cbr/\u003e the 2010 Prius one of their Top Picks among all new cars. It was rated on road tests, reliability and safety.\"\u003cbr/\u003e     (Miami) \u003cbr/\u003e     Many Toyota Dealers, like this one in Miami, say all the recalls are having a devastating effect on sales.\u003cbr/\u003e     (Frank Marsala, Kendall Toyota)\u003cbr/\u003e     \"The biggest factor is the loss of sales, you know we have a fixed overhead here we have a lot of people on the payroll we have \u003cbr/\u003e advertising and process so, to cut your sales in half for 30 days is painful, but in the long run it will be a good thing for Toyota and Toyota dealers.\"\u003cbr/\u003e     Trying to get ahead of the bad publicity, Toyota has been running TV commercials apologizing for their automobile''s problems.\u003cbr/\u003e     NATS: \"in recent days our company has not been living up to the standards you expect from us.\"\u003cbr/\u003e     The commercial promises consumers it has stopped production of new cars until all problems are fixed.\u003cbr/\u003e      Ted Shaffrey, The 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Behind the scenes, the besieged carmaker is trying to learn all it can about congressional investigations, maybe even steer them if it can. (Feb. 9)\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"In public, Toyota is running apologetic TV ads and vowing to win back customers\u0026#39;\u0026#39; trust. Behind the scenes, the besieged carmaker is trying to learn all it can about congressional investigations, maybe even steer them if it can. (Feb. 9)\" title=\"In public, Toyota is running apologetic TV ads and vowing to win back customers\u0026#39;\u0026#39; trust. Behind the scenes, the besieged carmaker is trying to learn all it can about congressional investigations, maybe even steer them if it can. 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