{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Better than UHD? Samsung unveil new SUHD television at CES' data-url='/boclips/videos/5c54c49cd8eafeecae16a1b1' data-video-url='/boclips/videos/5c54c49cd8eafeecae16a1b1' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nBetter than UHD? Samsung unveil new SUHD television at CES\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eSouth Korean technology giants, Samsung, are taking a step up from 4K UHD televisions by unveiling their new premium 'SUHD TV' at the International CES in Las Vegas.The product uses nano-crystals which - the company claims - make it two...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eSouth Korean technology giants, Samsung, are taking a step up from 4K UHD televisions by unveiling their new premium 'SUHD TV' at the International CES in Las Vegas.\u003cbr/\u003eThe product uses nano-crystals which - the company claims - make it two and a half times brighter than conventional TVs.\u003cbr/\u003eIt seems Ultra High Definition (UHD) is no longer enough for Samsung at the International CES in Las Vegas.\u003cbr/\u003eThat's why the South Korean company is unveiling what it claims to be a \"new era\" with their new 88-inch JS 9500 SUHD TV.\u003cbr/\u003eIt's their first so-called SUHD TV.\u003cbr/\u003eIt boasts a display made from tiny, energy-efficient nano-crystals which transmit different colours of light depending on their size.\u003cbr/\u003eQuantum dot technology is essentially a layer of materials which allow for purer colours and a wider colour range.\u003cbr/\u003eThat - Samsung claim - makes it 2.5 times brighter than conventional televisions and provides 64 times more colour expression than regular TV sets.\u003cbr/\u003eIt's set to cost an unspecified amount more than regular 4K sets.\u003cbr/\u003e\"Samsung is advancing UHD to the next generation viewing experience. We have created a technology that produces incredible picture, but solves issues like reliability, life-span and cost. Brighter than any other display technology, with rich colours better than OLED and all with the intense detail of UHD, ladies and gentlemen, welcome to the era of SUHD,\" says Joe Stinziano, the executive vice president of Samsung Electronics America.\u003cbr/\u003e\"This new era starts with our ground-breaking 88-inch JS95000, Samsung's first SUHD TV. This is SUHD. It takes picture quality to a whole new level, with Samsung's latest display technology and the SUHD re-mastering engine. The SUHD display is made from propriety nano-crystal semi-conductors. They are tiny, energy-efficient and transmit different colours of light depending on their size. This delivers the highest colour purity and light-efficiency available today. Our SUHD is also two-and-a-half times brighter than conventional TVs and has deeper blacks which deliver unrivalled contrast.\"\u003cbr/\u003eAccording to Samsung, the new television's elegant frame was designed to make it look like a piece of art when mounted on a wall.\u003cbr/\u003e\"We designed the new Samsung TV around that thin, curved blade, it's so sculptural,\" says Fuseproject designer, Yves Behar.\u003cbr/\u003e\"We looked at this television, not as a consumer electronic, but as a piece of fine craftsmanship, this was the inspiration for the S9W. We thought, what's the best way to display the sculpture? Paintings used to be on easels and later on walls, but sculptures are elevated, literally lifted off the ground. This allowed us to remove all complexity from the display, to keep it thin, light and to present the product on a pedestal.\"\u003cbr/\u003eThe new SUHD television is all part of Samsung's attempts to convince viewers that standard high-definition is a thing of the past.\u003cbr/\u003eThe tech makers also used their high-profile press event to announce the creation of a so-called 'UHD Alliance', intended to establish premium standards for UHD content and devices.\u003cbr/\u003eThe alliance includes content makers like Disney, Twentieth Century Fox and Warner Bros, consumer electronics brands like Samsung, Panasonic and Sony, and content distributors like Netflix.\u003cbr/\u003eAccording to Samsung, it's intended to set the bar for the next generation of video entertainment by establishing standards to support innovation in video technologies including 4K and higher resolutions.\u003cbr/\u003eThe International Consumer Electronics Show (CES) will run 6-9 January 2015.\u003cbr/\u003eThe annual technology event is set to showcase over 3,500 exhibitors including big tech companies like Sony, Panasonic and LG.\u003cbr/\u003eAP Television\u003cbr/\u003eLas Vegas, US - 5 January 2015\u003cbr/\u003e1. Wide of Samsung press event at International CES in Las Vegas\u003cbr/\u003e2. Mid of Joe Stinziano, Executive Vice President, Samsung Electronics America, onstage unveiling new Samsung JS9500 SUHD TV\u003cbr/\u003eUPSOUND (English): \u003cbr/\u003e\"Samsung is advancing UHD to the next generation viewing experience. We have created a technology that produces incredible picture, but solves issues like reliability, life-span and cost. Brighter than any other display technology, with rich colours better than OLED and all with the intense detail of UHD. Ladies and gentlemen, welcome to the era of SUHD. This new era starts with our ground-breaking 88-inch JS95000, Samsung's first SUHD TV. This is SUHD. It takes picture quality to a whole new level, with Samsung's latest display technology and the SUHD re-mastering engine. The SUHD display is made from propriety nano-crystal semi-conductors. They are tiny, energy-efficient and transmit different colours of light depending on their size. This delivers the highest colour purity and light-efficiency available today. Our SUHD is also two-and-a-half times brighter than conventional TVs and has deeper blacks which deliver unrivalled contrast.\"\u003cbr/\u003e3. Pull out from new Samsung JS 9500 SUHD TV onstage to Stinziano and Yves Behar, Designer, Fuseproject, talking about new TV\u003cbr/\u003eUPSOUND (English) Stinziano: \"An unbelievable design, what is the inspiration for a design such as this?\"\u003cbr/\u003eBehar: \"We designed the new Samsung TV around that thin, curved blade, it's so sculptural. We looked at this television, not as a consumer electronic, but as a piece of fine craftsmanship, this was the inspiration for the S9W. We thought, what's the best way to display the sculpture? Paintings used to be on easels and later on walls, but sculptures are elevated, literally lifted off the ground. This allowed us to remove all complexity from the display, to keep it thin, light and to present the product on a pedestal.\"\u003cbr/\u003e4. 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