{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Nicole Richie launches new collection for Macy\u0026#39;s' data-url='/boclips/videos/5c54c488d8eafeecae1697c7' data-video-url='/boclips/videos/5c54c488d8eafeecae1697c7' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nNicole Richie launches new collection for Macy\u0026#39;s\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eNicole Richie, who helped guide aspiring designers on TV's \"Fashion Star,\" says she knows the reality of the business is consistent performance. \"You're only as good as your last season,\" she says. Richie's banking on the new fall...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eNicole Richie, who helped guide aspiring designers on TV's \"Fashion Star,\" says she knows the reality of the business is consistent performance. \"You're only as good as your last season,\" she says. Richie's banking on the new fall season, though: Her limited-edition collection for Macy's debuts, and she's even starring in the ads.\u003cbr/\u003eRichie has created a small line, called a \"capsule collection,\" in fashion-speak, of 25-pieces that are affordable but resembling her pricier line Winter Kate. The clothes will range in price from $49 to $149 (U.S) and feature peacock prints, feather and deco chevron, matte satin, velvet and chiffon fabrics. There are maxi dresses, asymmetrical skirts, cropped tops and fitted jackets.\u003cbr/\u003eThe 30-year-old says she puts a lot of time and energy into studying what women are looking for when it comes to fashion and she took that into consideration when designing this line.\u003cbr/\u003e\"Well, my main focus just with everything that I design is to really get to know the customer and I spend a lot of time doing that. I'm traveling all year just with various appearances that I do for Winter Kate and House of Harlow and the reason that I do this appearances is because I really get to come face-to-face with my customer and as I'm watching them in the store I can see what pieces they're wearing, I can see what they're drawn to, what people's favorite pieces are and people are always wanting to tell me a story of how they got that ring or that bracelet or how they wear their tops or their sunglasses and that's something that I pay attention to and that I really take into consideration whenever I'm designing the next collection.\"\u003cbr/\u003eThe designer's clothing and accessories have become a favorite among celebrities and non-celebrities and Richie says spotting a woman wearing one of her items never loses its luster.\u003cbr/\u003e\"It's such an honor always. It doesn't matter if they're a celebrity or not. It's such an honor anytime I'm driving down the street or I'm at school and I see your everyday woman just wearing a piece from my collection that's something that's so special. You know it's something that it really touches me in a way that nothing else has before because they went out and they bought that piece and I'm extremely grateful. Quietly grateful. I would never say anything.\"\u003cbr/\u003eRichie's capsule collection for Macy's Impulse department hits stores on September 12.\u003cbr/\u003eAP Entertainment \u003cbr/\u003eNew York, 11 July 2012\u003cbr/\u003e1. Medium of Nicole Richie talking in front of collection with UPSOUND \"I would say that jewel tones and intricate prints are the main focus of this collection but I also worked with faux-leathers and lace and you know I would say like the overall vibe in this collection is mixing the idea of masculine and feminine so really focusing on that eclectic Macy's customer so you will see a lot in this collection of leathers with lace or leathers with chiffon and kind of bringing the two together and merging them together.\"\u003cbr/\u003e2. SOUNBITE (English) Nicole Richie/Designer\u003cbr/\u003e\"Well, my main focus just with everything that I design is to really get to know the customer and I spend a lot of time doing that. I'm traveling all year just with various appearances that I do for Winter Kate and House of Harlow and the reason that I do this appearances is because I really get to come face-to-face with my customer and as I'm watching them in the store I can see what pieces they're wearing, I can see what they're drawn to, what people's favorite pieces are and people are always wanting to tell me a story of how they got that ring or that bracelet or how they wear their tops or their sunglasses and that's something that I pay attention to and that I really take into consideration whenever I'm designing the next collection.\"\u003cbr/\u003e3. Medium of Nicole Richie talking in front of collection with UPSOUND \"A lot of the prints like this style right here are -- this whole thing this kind of aztec design is something that I work with a lot in House of Harlow so it definitely goes back to my other collections as well. We did a kaleidoscope peacock print here so you really keep that very feminine, effortless but still glamorous sort of style.\"\u003cbr/\u003e4. SOUNBITE (English) Nicole Richie/Designer\u003cbr/\u003e\"It's such an honor always. It doesn't matter if they're a celebrity or not. It's such an honor anytime I'm driving down the street or I'm at school and I see your everyday woman just wearing a piece from my collection that's something that's so special. You know it's something that it really touches me in a way that nothing else has before because they went out and they bought that piece and I'm extremely grateful. Quietly grateful. I would never say anything.\"\u003cbr/\u003eReporter: \"You don't stop them?\"\u003cbr/\u003eNicole Richie: \"No, no, no, no. I would never.\"\u003cbr/\u003e5. Wide of Nicole Richie talking in front of collection with UPSOUND \"I'm really excited about this sweater because I love a good pullover but I think that every girl wants to be able to put over a pullover but not look so sloppy. This pullover it's actually pretty cropped and still very structured but extremely comfortable at the same time and I worked a lot with color blocking just to give it a little bit of a punch but this is a sweater that you could wear over leather pants and boots and that could be your entire outfit.\"\u003cbr/\u003e6. SOUNBITE (English) Nicole Richie/Designer\u003cbr/\u003e\"Well, it's important to always be a student on some level. It's important to always keep your ears to the ground and constantly be surrounding yourself with people that inspire you and people that have a good work ethic and I don't think you should ever hit a place where you feel that there is nothing left to learn and so that's something that probably will never stop for me.\"\u003cbr/\u003eAP Entertainment\u003cbr/\u003eNashville, Tennessee, 9 November 2011\u003cbr/\u003e7. Cutaway of Lionel Richie and Nicole Richie on the red carpet at the Country Music Awards\u003cbr/\u003e8. Medium of Nicole Richie and Lionel Richie talking to a reporter\u003cbr/\u003e9. Cutaway of Lionel Richie and Nicole Richie\u003cbr/\u003eAP Entertainment \u003cbr/\u003eNew York, 11 July 2012\u003cbr/\u003e10. SOUNBITE (English) Nicole Richie/Designer\u003cbr/\u003e\"But you know I mean even people like my parents who aren't even in this industry, who are more in the music industry they're work ethic is so strong and my dad is someone that always inspires me like I said to learn more. He's constantly doing research and collaborating with different musicians and collaborating with different people and that's kind of what I'm doing as well.\"\u003cbr/\u003eAP Entertainment\u003cbr/\u003eWest Hollywood, Calif., 7 March 2010\u003cbr/\u003e11. Wide of Nicole Richie arriving at the Elton John Oscar Party\u003cbr/\u003e12. Medium of Nicole Richie\u003cbr/\u003eAP Entertainment/VNR\u003cbr/\u003eLondon, 8 June 2010\u003cbr/\u003e13. Medium of Nicole Richie walking to the stage and accepting an Entrepreneur of the Year award from Glamour Magazine  \u003cbr/\u003eAP Entertainment\u003cbr/\u003eLos Angeles, 5 December 2008\u003cbr/\u003e14. Wide of Nicole Richie and Joel Madden arriving at the opening of a D\u0026amp;amp;G flagship boutique on Robertson Boulevard\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" 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