{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Michelle Obama announced Tuesday at the White House new school nutrition rules, saying that promotion of sugary drinks and junk foods during the school day will be phased out to align marketing with standards that already apply to school foods. (Feb. 25)' data-url='/boclips/videos/5c54c3f4d8eafeecae165299' data-video-url='/boclips/videos/5c54c3f4d8eafeecae165299' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nMichelle Obama announced Tuesday at the White House new school nutrition rules, saying that promotion of sugary drinks and junk foods during the school day will be phased out to align marketing with standards that already apply to school foods. (Feb. 25)\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eMoving beyond the lunch line, new rules proposed Tuesday by the White House and the Agriculture Department would limit marketing of unhealthy foods in schools. They would phase out the advertising of sugary drinks and junk foods around...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eMoving beyond the lunch line, new rules proposed Tuesday by the White House and the Agriculture Department would limit marketing of unhealthy foods in schools. They would phase out the advertising of sugary drinks and junk foods around campuses during the school day and ensure that other promotions in schools were in line with health standards that already apply to school foods.\u003cbr/\u003eThat means a scoreboard at a high school football or basketball game eventually wouldn't be allowed to advertise Coca-Cola, for example, but it could advertise Diet Coke or Dasani water, which is also owned by Coca-Cola Co. Same with the front of a vending machine. Cups, posters and menu boards which promote foods that don't meet the standards would also be phased out.\u003cbr/\u003eNinety-three percent of such marketing in schools is related to beverages, and many soda companies already have started to transition their sales and advertising in schools from sugary sodas and sports drinks to their own healthier products. Still, companies are spending $149 million a year on marketing to kids in schools, according to USDA.\u003cbr/\u003eThe proposed rules are part of first lady Michelle Obama's Let's Move initiative to combat child obesity, which is celebrating its fourth anniversary this week. Mrs. Obama and Agriculture Secretary Tom Vilsack announced the new rules at a White House event.\u003cbr/\u003eThe rules also would allow more children access to free lunches and ensure that schools have wellness policies in place.\u003cbr/\u003eThe proposed rules come on the heels of USDA regulations that are now requiring foods in the school lunch line to be healthier.\u003cbr/\u003eRules set to go into effect next school year will make other foods around school healthier as well, including in vending machines and separate \"a la carte\" lines in the lunch room. Calorie, fat, sugar and sodium limits will have to be met on almost every food and beverage sold during the school day at 100,000 schools. Concessions sold at afterschool sports games would be exempt.\u003cbr/\u003eThe healthier food rules have come under fire from conservatives who think the government shouldn't dictate what kids eat - and from some students who don't like the healthier foods.\u003cbr/\u003eAware of the backlash, the USDA is allowing schools to make some of their own decisions on what constitutes marketing and asking for comments on some options. For example, the proposal asks for comments on initiatives like Pizza Hut's \"Book It\" program, which coordinates with schools to reward kids with pizza for reading.\u003cbr/\u003eRules for other school fundraisers, like bake sales and marketing for those events, would be left up to schools or states.\u003cbr/\u003eOff-campus fundraisers, like an event at a local fast-food outlet that benefits a school, still would be permitted. But posters advertising the fast food may not be allowed in school hallways. An email to parents - with or without the advertising - would have to suffice. The idea is to market to the parents, not the kids.\u003cbr/\u003eThe rule also makes allowances for major infrastructure costs - that scoreboard advertising Coca-Cola, for example, wouldn't have to be immediately torn down. But the school would have to get one with a healthier message the next time it was replaced.\u003cbr/\u003eThe beverage industry - led by Coca-Cola Co., Dr. Pepper Snapple Group and PepsiCo - is on board with the move. American Beverage Association President and CEO Susan Neely said in a statement that aligning signage with the healthier drinks that will be offered in schools is the \"logical next step.\"\u003cbr/\u003eAlthough Mrs. Obama lobbied Congress to pass the school nutrition bill in 2010, most of her efforts in recent years have been focused on the private sector, building partnerships with food companies and retailers to sell healthier foods.\u003cbr/\u003eThe child nutrition law also expanded feeding programs for hungry students. The rules being proposed Tuesday would increase that even further by allowing the highest-poverty schools to serve lunch and breakfast to all students for free. According to the USDA and the White House, that initiative would allow 9 million children in 22,000 schools to receive free lunches.\u003cbr/\u003eThe USDA has already tested the program, which is designed to increase participation for students and reduce paperwork and applications for schools, in 11 states.\u003cbr/\u003eIn addition, the Obama administration will announce new guidelines for school wellness policies. Schools have been required to have general wellness policies that set their own general standards for foods, physical activity and other wellness activities since 2004. But the new rules would require parents and others in the school community to be involved in those decisions.\u003cbr/\u003eAt the White House event, Mrs. Obama defended herself against critics, saying that \"I didn't create this issue.\"\u003cbr/\u003e\"This new approach to eating and is not just a fad, and it's not just a movement,\" she said. \"Nowhere is this more clear than in our schools.\"\u003cbr/\u003eWashington - February 25, 2014\u003cbr/\u003e1. Wide - Michelle Obama walking to the podium\u003cbr/\u003e2. SOUNDBITE (English) Michelle Obama: \u003cbr/\u003e\"Just as we no longer smoke or drink while we're pregnant, just as we no longer let our kids ride their bikes without a helmet or sit in the backseat of the car without a car seat, today we know that we can no longer let our kids eat whatever they want. Because now, we know better.\" \u003cbr/\u003e3. SOUNDBITE (English) Michelle Obama: \u003cbr/\u003e\"We're issuing new school wellness guidelines, to help build healthier learning environments for our kids and as part of this effort, we'll be eliminating advertisements for unhealthy food and beverages in our schools. Because I think we can agree that our classrooms should be healthy places where kids are not bombarded with ads for junk food.\" \u003cbr/\u003e4. SOUNDBITE (English) Michelle Obama: \u003cbr/\u003e\"Right now, millions of children in this country are showing up to school hungry every day and too many kids aren't eating breakfast even when it's provided because they feel like there's a stigma with participating in the school breakfast program.\" \u003cbr/\u003e5. SOUNDBITE (English) Michelle Obama: \u003cbr/\u003e\"And that's why we're expanding our school breakfast program, ensuring that nearly nine million kids in 2,000 schools start their day with a nutritious breakfast.\"\u003cbr/\u003e6. SOUNDBITE (English) Michelle Obama: \u003cbr/\u003e\"Children born today will be accustomed to eating healthy food during the school day. So for them, the norm will be fruits and vegetables and not chips and candy.\" \u003cbr/\u003e7. SOUNDBITE (English) Michelle Obama: \u003cbr/\u003e\"I didn't create this issue. And I'm not the one who's truly driving it forward. All of you are.\" \u003cbr/\u003e8. 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