{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='High tech cattle monitoring system' data-url='/boclips/videos/5c54c3c0d8eafeecae1639bc' data-video-url='/boclips/videos/5c54c3c0d8eafeecae1639bc' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nHigh tech cattle monitoring system\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP Television NewsHebron, west bank - 13 May 20111. Wide shot of cows entering area where they are going to be milked2. Medium shot of worker putting milking device underneath cow3. Wide shot of cows being milked4. Close up shot of...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television News\u003cbr/\u003eHebron, west bank - 13 May 2011\u003cbr/\u003e1. Wide shot of cows entering area where they are going to be milked\u003cbr/\u003e2. Medium shot of worker putting milking device underneath cow\u003cbr/\u003e3. Wide shot of cows being milked\u003cbr/\u003e4. Close up shot of system with Logo of Israeli company \"Afimilk\"\u003cbr/\u003e5. Medium shot of milk going through pipes\u003cbr/\u003e6. Close up of milk going through pipes\u003cbr/\u003e7. Various of cows being milked\u003cbr/\u003e8. Establishing shot of Dr. Ismail Al-Jebrini, the owner of Al-Jebrini dairy products factory and the owner of the dairy farm\u003cbr/\u003e9. SOUNDBITE (English) Dr. Ismail Al-Jebrini, the owner of Al-Jebrini dairy products factory:\u003cbr/\u003e\"It (the cow) comes to the milking machines and after it comes to the milking machines there is a system on the legs and this system transmits the information about the quantity of  the milk, the dairy quantity, and the insemination date, and the calving date. All the things that is need for the cows from the first day of the calving till it calving on this day, and it give you all the data about if she is in need for medication, or if she is need for insemination, or if she is need for vitamins.\"\u003cbr/\u003e10. Wide shot of Al-Jebrini looking at data on monitor\u003cbr/\u003e11. Medium shot of poster showing picture of Palestinian milk product\u003cbr/\u003e12. Close up of sign reading \"made in Palestine\"\u003cbr/\u003e13. Medium shot of cows standing in line, being milked\u003cbr/\u003e14. Medium shot of sensor surrounding cows legs\u003cbr/\u003e15. Close up of sensor\u003cbr/\u003e16. Various shots of farm\u003cbr/\u003eAP Television News\u003cbr/\u003eKibbutz Afikim, Norhtern Israel - 19 May 2011\u003cbr/\u003e17. Pan of \"Afimilk\" company\u003cbr/\u003e18. Zoom out from cow to system where cows get milked\u003cbr/\u003e19. Close up shot of worker putting milking device underneath cow\u003cbr/\u003e20. Tilt up of cows waiting to be milked\u003cbr/\u003e21. Establishing shot of Bjarne Rune, the vice president of sales at Afimilk company\u003cbr/\u003e22. SOUNDBITE (English) Bjarne Rune, the vice president of sales at Afimilk company:\u003cbr/\u003e\"Without this business interest being common it will be so much more difficult to accomplish peace. I think if we have common interest in making progress in agriculture or in business, the politics will take care of themselves\"\u003cbr/\u003e24. Medium shot of cows eating inside farm\u003cbr/\u003e25. SOUNDBITE (English) Bjarne Rune, the vice president of sales at afimilk company:\u003cbr/\u003e\"Any community has to have its own local productions because cultures are different, tastes are different and I really don't think that most Palestinians really connect nicely with the Israeli dairy products because they would develop for Israeli market for Israeli tastes, but today they don't have much choice. So I think that you will see and I will see that the dairy products in the Palestinian area will be different from what you see in Tel aviv or Jerusalem, because the cultures are different, the taste buds are different so it will be interesting, and I imagine that Israelis will go to Hebron to buy different dairy products\"\u003cbr/\u003e27. Exterior of Afimilk company with Israeli flag\u003cbr/\u003eAP Television \u003cbr/\u003eBethlehem, West Bank - 25 May 2011\u003cbr/\u003e28. Wide of Palestinian consumer looking at Palestinian milk products inside grocery shop\u003cbr/\u003e29. SOUNDBITE (Arabic) Zyad Ahmad, Palestinian consumer:\u003cbr/\u003e\" I only buy local products, because I feel comfortable using those products and I trust them, when you buy products that are not local, you can't trust them, and I encourage everyone to buy only local products\"\u003cbr/\u003e30. Medium shot of Ahmad buying Palestinian milk products\u003cbr/\u003e31. Various of Palestinian milk products\u003cbr/\u003e32. Exterior grocery shop \u003cbr/\u003eA high-tech dairy farm on the West Bank that electronically monitors the health of its livestock is bringing together Israeli and Palestinian farmers.\u003cbr/\u003eIt's hoped this unique dairy project will help to promote harmony in the conflicted region.\u003cbr/\u003eThese aren't just cows. These cows are part of a revolution. \u003cbr/\u003eNot only are they monitored by a high-tech sensor that knows each cow's specific details, but the cutting-edge system at this West Bank farm is the end result of an Israeli-Palestinian business relationship that seeks to help Palestinian farmers - and eventually Palestinian consumers.\u003cbr/\u003eThe AfiFarm's computerised system developed in Kibbutz Afikim guides the Hebron dairy farmers on how to take advantage of all portions of milk with the help of computerised equipment which identifies the milked cow through a sensor it wears and records the amount of milk the cow produces.\u003cbr/\u003eThis computerised system collects information about animal behaviour and performance and analyzes the data in a PC program. This program provides important online information about the cows to allow the dairy manager to treat his livestock and manage his farm in a more productive way. \u003cbr/\u003eThe program gives daily breeding reports and general fertility analysis, it also provides milking efficiency reports.\u003cbr/\u003ePlus this system monitors animal health and welfare. \u003cbr/\u003e\"It (the cow) comes to the milking machines and after it comes to the milking machines there is a system on the legs and this system transmits the information about the quantity of  the milk, the dairy quantity, and the insemination date, and the calving date. All the things that is need for the cows from the first day of the calving till it calving on this day, and it give you all the data about if she is in need for medication, or if she is need for insemination, or if she is need for vitamins,\" says Dr. Ismail Al-Jebrini, the owner of Al-Jebrini dairy products factory.\u003cbr/\u003eThe business relationship between the Al-Jebrini farm and Kibbutz Afikim in Israel is a rare instance of Israeli-Palestinian business relationship, specially ahead of the appeal to the UN to ask for recognition of a Palestinian state in September.\u003cbr/\u003ePalestinians are working to create sound institutions and loosen ties of dependence from Israel that have increased since Israel occupied the West Bank in 1967 Mideast war.\u003cbr/\u003eThat sense of independence is being manifested in places like this farm, where dairy products are made and sold in Palestine - reducing dependence on Israeli goods.\u003cbr/\u003eBjarne Rune is the vice president of sales at Afimilk. He believes that common business interests like these are what will help foster peace in this troubled region.\u003cbr/\u003e\"On the long term it is a very good thing to create a competitive, because in the Palestinian area as well as in most of the middle of the world , there is not a very high demand for dairy products, and he thinks that if demands for dairy products grow in these areas around the centre of the glob they will at the end of the day have a much better business,\" Rune says.\u003cbr/\u003eBut Rune is more enthusiastic about the potential for Palestinian self-sufficiency, at least in terms of dairy products.\u003cbr/\u003e\"I think any community has to have its own local productions because cultures are different tastes are different and I really don't think that most Palestinians really connect nicely with the Israeli dairy products because they would develop for Israeli market for Israeli taste but today they don't have much choice so I think that you will see and I will see that the dairy products in the Palestinian area will be different from what you see in Tel aviv or Jerusalem because the cultures are different, the taste also is different so it will be interesting, and I imagine that Israelis will go to Hebron to buy different dairy products,\" he says.\u003cbr/\u003eAnd Palestinian consumers agree.\u003cbr/\u003e\"I only buy from the local products, because I feel comfortable using those products and I trust them, when you buy products that are not local, you can't trust them, and I encourage everyone to buy only local products\" says Zyad Ahmad, a Palestinian consumer.\u003cbr/\u003eSo while these cows may not know it, they're playing a small part in a cultural and business revolution.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai 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