{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Preview ahead of annual release of Beaujolais Nouveau wine' data-url='/boclips/videos/5c54c3b9d8eafeecae1636ca' data-video-url='/boclips/videos/5c54c3b9d8eafeecae1636ca' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nPreview ahead of annual release of Beaujolais Nouveau wine\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003e1. Various of Duboeuf wine bottling plant2. Fork lift tuck loading up lorry with Beaujolais Nouveau3. Various of Beaujolais-Villages4. Street sign5. Close of woman pouring glasses of wine UPSOUND (French) :\"Here we have a Bourgon Fleurie...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003e1. Various of Duboeuf wine bottling plant\u003cbr/\u003e2. Fork lift tuck loading up lorry with Beaujolais Nouveau\u003cbr/\u003e3. Various of Beaujolais-Villages\u003cbr/\u003e4. Street sign\u003cbr/\u003e5. Close of woman pouring glasses of wine UPSOUND (French) :\u003cbr/\u003e\"Here we have a Bourgon Fleurie Villages 2005, a new cuvee prestige at about 10 Euros, with selected grapes and the best possible assemblage.\"\u003cbr/\u003e6. Woman drinking wine\u003cbr/\u003e7. Close up of bottles in racks\u003cbr/\u003e8. SOUNDBITE (French) Daniel Bulliat, president of Appellation Beaujolais Villages: \u003cbr/\u003e\"To explain to the consumers that there are two Beaujolais, it is very simple. It is simply a different process of winemaking, I could say a different \"cuisine\". For a Nouveau, fermentation is very short, we are looking for the fruit, the elegance, and very little acidity, while for the wine for the keeping, we work the grapes differently, with a very long fermentation.\" \u003cbr/\u003e9. Various of restaurant \u003cbr/\u003e10. SOUNDBITE (French) Voxpop, restaurant owner:\u003cbr/\u003e\"There are these who love it, certain people, the youth, it is a big party really. But people who love wine, they don't like it, they find it a bit green (young).\" \u003cbr/\u003e11. Wide of bar \u003cbr/\u003e12. SOUNDBITE (French) Voxpop, wine grower : \u003cbr/\u003e\"It is pleasant to drink and it can help us to put forward our other wines, even if it is hard.\" \u003cbr/\u003e13. Pan of vineyards \u003cbr/\u003e14. Various of vineyard\u003cbr/\u003e15. Wine maker pruning vines\u003cbr/\u003e16. Various of Lyon Mag newsroom \u003cbr/\u003e17. SOUNDBITE (French) Lucien Favrot, editor of Lyon Mag:\u003cbr/\u003e\"The Beaujolais winemakers have been living in a fantasy land for some years thanks to the success of Beaujolais Nouveau. It has benefited from a lot of \"folklore\" and an extremely complacent local press.\"\u003cbr/\u003e18. Various of vineyards\u003cbr/\u003e19. Close of grapes\u003cbr/\u003e20. SOUNDBITE (French) Lucien Favrot, editor of Lyon Mag:\u003cbr/\u003e\"Its success, if you want, comes from a great marketing ploy launched in the 70s, a bit of genius. But now they have to reach further and further in order to sell, so we can see that marketing alone, as every advertising expert will tell you, cannot keep selling a bad product forever.\" \u003cbr/\u003e21. George Duboeuf, wine merchant tasting Nouveau wine \u003cbr/\u003e22. SOUNDBITE (French) George Duboeuf, wine merchant:\u003cbr/\u003e\"It has at the same time so many lovers and so many critics. Those who love it and those who don't, those who are critical and those on the contrary who are positive about it. It has been like this for forty years, this year is not going to be any different.\"\u003cbr/\u003e23. Various of Duboeuf marketing posters \u003cbr/\u003e24. SOUNDBITE (French) George Duboeuf, wine merchant : \u003cbr/\u003e\"This very wine is going to be drunk in the US, in Japan, in Russia or elsewhere.  Our aim is that the person who is going to drink it will find pleasure in doing so.\"\u003cbr/\u003e25. Dupeuble's wine cellar with refrigerated technology \u003cbr/\u003e26. Dupeuble opening Beaujolais Nouveau tank, UPSOUND (French) Damian Dupeuble, winemaker:\u003cbr/\u003e\"Here is the Nouveau. As from Monday this can be bottled.\"\u003cbr/\u003e27. Dupeuble's bottle, and a banner with his name in Chinese \u003cbr/\u003e28. SOUNDBITE (French) Damian Dupeuble, wine maker: \u003cbr/\u003e\"We have to admit that thanks to the Beaujolais Nouveau we are known in the world; but George Dubeouf has done us no favours when he began talking of banana aromas and other primitive taste which filled up your nose. But before, we had wines with a very short depth, I would say almost water.\" \u003cbr/\u003e29. Wide of vineyards, vines in foreground\u003cbr/\u003eBeaujeu, Beaujolais region - 20 November, 2003  \u003cbr/\u003e+Night Shots+\u003cbr/\u003e30. Crowd counting down to midnight, pan to numbers on screen, barrel of wine bursts through screen \u003cbr/\u003e31. Officials tasting wine  \u003cbr/\u003e32. Crowd  \u003cbr/\u003e33. Officials cheering  \u003cbr/\u003e34. Various people in crowd being handed wine  \u003cbr/\u003eThe long-awaited release of each year's Beaujolais Nouveau comes at one past midnight on the third Thursday in November.\u003cbr/\u003eThis year it falls on Thursday 16th of November.\u003cbr/\u003eWine bars, wine shops and restaurants around the world will announce \"Beaujolais Nouveau est arrivďż˝\", thus giving way to the debate of this year's dominant aromas - is it blackberries or cherries?\u003cbr/\u003eWhile in the Beaujolais region of France there will be over 120 festivals to honour the famous wine.\u003cbr/\u003eSeven (m) million bottles of Beaujolais Nouveau have already left the famous George DuBeouf wine factory this year, destined for bars and tables across the world, as soon as the official 'launch' takes place at a minute past midnight on November 16. \u003cbr/\u003eOne fifth of Duboeuf's annual wine production is Beaujolais Nouveau. \u003cbr/\u003eThe young wine is exported across the world to the US, Japan and Russia.\u003cbr/\u003eThe Beaujolais Nouveau wine making technique is famous worldwide.\u003cbr/\u003eThe wine owes its easy drinkability to a winemaking process called carbonic maceration - also called whole berry fermentation. \u003cbr/\u003eThe head of the wine makers \"apellation\" Daniel Bulliat says that there are two very different techniques for creating the Beaujolais Nouveau and the other wines associated with the Beaujolais region. \u003cbr/\u003eFor the Nouveau the wine only has a short fermentation period, which allows the wine makers to preserve the fresh, fruity quality of the wine, without extracting bitter tannins from the grape skins. \u003cbr/\u003eWhereas the other wines have a longer fermentation and this allows for the wine to develop more mature flavours. \u003cbr/\u003eHowever locals are divided about the merits of the new wine. \u003cbr/\u003eOne restaurateur admits that there are those who love it, but others who do not.\u003cbr/\u003eOne grape grower says it is pleasant to drink and it can help to promote the region's other wines. \u003cbr/\u003eIn recent years French wines have become less popular in the global market as New World wines have established themselves.   \u003cbr/\u003eHowever one vocal critic of the wine, Lucien Favrot, the editor of a local magazine, says that the success of Beaujolais Nouveau is undeserved and the product has received little criticism from the local media. \u003cbr/\u003eFavort says that the secret of the Beaujolais Nouveau's success lies in some very clever marketing. \u003cbr/\u003eWine maker George Duboeuf, says the wine has always divided opinion.  \u003cbr/\u003eDuboeuf says the wine will be drunk across the world and confidently predicts that people will enjoy drinking it.  \u003cbr/\u003eAnother vinter with more modest ambitions than Duboeuf, Damian Dupeuble says that thanks to the fame of the Beaujolais Nouveau, the region's wines are famous across the world. \u003cbr/\u003eBeaujolais Nouveau is 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