{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Sports marketing exec on sponsors\u0026#39; concern at controversy' data-url='/boclips/videos/5c54c395d8eafeecae1625a6' data-video-url='/boclips/videos/5c54c395d8eafeecae1625a6' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nSports marketing exec on sponsors\u0026#39; concern at controversy\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\u0026amp;search_tab_id=2\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003e1. Wide of Michael Neuman, Managing partner, Scout Sports and Entertainment2. Tight of Neuman typing3. SOUNDBITE (English) Michael Neuman, Managing partner, Scout Sports and Entertainment:\"All the sponsors are concerned, not just the...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003e1. Wide of Michael Neuman, Managing partner, Scout Sports and Entertainment\u003cbr/\u003e2. Tight of Neuman typing\u003cbr/\u003e3. SOUNDBITE (English) Michael Neuman, Managing partner, Scout Sports and Entertainment:\u003cbr/\u003e\"All the sponsors are concerned, not just the three that you have referenced. And in this day and age with (m) millions of dollars being spent on sponsorship revenue and all the activation, more and more sponsors feel compelled to weigh in on resolution with crisis like this. And you have to understand the FIFA really needs the sponsorship revenue, it is the life blood of sports marketing but the (m) millions of dollars in activation that are put forth by these brands to activate their partnerships, their World Cup programmes and all the FIFA events leading up to World Cup, that drives ratings, it drives merchandise sales and it all drives stadium attendance so FIFA is going to very careful to really check the balance and the opinion of the sponsors in this situation.\"\u003cbr/\u003e4. Cutaway of Neuman\u003cbr/\u003e5. SOUNDBITE (English) Michael Neuman, Managing partner, Scout Sports and Entertainment:\u003cbr/\u003e\"I would say this is probably the most aggressive I've seen corporate sponsors come out and criticise a national governing body, or a league, or a team based on actions that are happening off the field of play. I think sponsors are starting to feel more comfortable weighing in on what they can and can't say and the direction that teams and leagues and national governing bodies are going when crises like this happen because you have to understand that they are spending (m) millions of dollars to invest in the sport to create relationships with fans and media around the world and the association right now is this is a reflection on their brand.\"\u003cbr/\u003e6. Wide of Neuman\u003cbr/\u003eFollowing a number of corruption scandals that have plagued football's world governing body, a leading US sports and entertainment marketing manager said on Tuesday that FIFA had to quickly restore order in its organisation or risk losing (m) millions of dollars of sponsorship.\u003cbr/\u003eMichael Neuman, Managing partner of the New York based Scout Sports and Entertainment, made the comments after a week that saw bribery and corruption allegations that have forced major footballing sponsors to weigh in on the topic.\u003cbr/\u003eOn Tuesday, two more top sponsors broke the decorum of business-as-usual to express their concern about the stains the scandals left on the sport - and by extension, their global investment in football.\u003cbr/\u003eFinancial services giant Visa and airline Emirates joined fellow World Cup sponsors Coca-Cola and Adidas in voicing disappointment about the situation.\u003cbr/\u003eNeuman said with so much money and the sponsor's public image at stake \"many feel compelled to weigh in on resolution with crisis like this.\"\u003cbr/\u003eHe said FIFA needed to handle the situation delicately or face losing (m) millions of dollars of crucial revenue.\u003cbr/\u003e\"The (m) millions of dollars of activation that are put forth by these brands to activate their partnerships, their World Cup programmes and all the FIFA events leading up to World Cup, that drives ratings, it drives merchandise sales and it all drives stadium attendance so FIFA is going to very careful to really check the balance and the opinion of the sponsors in this situation,\" Neuman added.\u003cbr/\u003eNeuman said that he had never witnessed this sort of criticism and aggression by sponsors based on actions that were not directly related to what went happened on the field.\u003cbr/\u003e\" I think sponsor are starting to feel more comfortable weighing in on what they can and can't say and the direction that teams and leagues and national governing bodies are going when crises like this happen because you have to understand that they are spending (m) millions of dollars to invest in the sport to create relationships with fans and media,\" he added. \u003cbr/\u003eThe crisis at FIFA has come during the lead-up to the presidential elections which should see the re-election of Sepp Blatter for another four year term.\u003cbr/\u003eMany have called for the election to be postponed after his only challenger, Qatar's Mohamed bin Hammam pulled out of the race ahead of a full investigation into the Qatari head of Asian football.\u003cbr/\u003eBin Hammam and Vice President Jack Warner have been suspended from all football activities until the conclusion of a probe into allegations that\u003cbr/\u003eCaribbean football leaders were paid 40-thousand each to back Bin Hammam's presidential bid.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton 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