{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Massive digital billboard turns Times Square even brighter' data-url='/boclips/videos/5c54c385d8eafeecae161e7f' data-video-url='/boclips/videos/5c54c385d8eafeecae161e7f' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nMassive digital billboard turns Times Square even brighter\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eA giant billboard about a length of a football field was lit up on Tuesday night on New York's iconic Times Square.It's billed as the square's biggest and most expensive digital billboard. The megascreen is designed with the most...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eA giant billboard about a length of a football field was lit up on Tuesday night on New York's iconic Times Square.\u003cbr/\u003eIt's billed as the square's biggest and most expensive digital billboard. \u003cbr/\u003eThe megascreen is designed with the most advanced technology available to enable advertisers make an impact on their potential customers in one of the world's most visited locations, the Times Square.\u003cbr/\u003eThe president of Clear Channel Outdoor New York, which is selling the ad space, said the billboard has crowd cameras built in so that it can interact with the crowd passing by. \u003cbr/\u003eThe eight-storey tall screen also has the highest resolution than any of the other billboards on the square or the best TVs on the market, Harry Coghlan added.\u003cbr/\u003eUniversal Everything studio collective will animate the screen with digital art until 24 November, according to New York Times. \u003cbr/\u003eThen Google will take over as the debut advertiser with a campaign that will run through the New Year.\u003cbr/\u003eAccording to data from the Times Square Alliance, about 300,000 pedestrians enter the area daily, making it a highly attractive place for advertisers. \u003cbr/\u003eNew York - 18 November 2014\u003cbr/\u003e1. Man taking picture of giant billboard lighting up Times Square\u003cbr/\u003e2. Pan down Marquis hotel to animation on giant billboard\u003cbr/\u003e3. Group of people looking at billboard\u003cbr/\u003e4. Various of man recording images on mobile phone\u003cbr/\u003e5. Pan from people looking at billboard across the street to billboard\u003cbr/\u003e6. SOUNDBITE: (English) Harry Coghlan, President and General Manager of New York Office of Clear Channel Outdoor:\u003cbr/\u003e\"So this is going to have all state of the art features, it's going to have your crowd cameras, where it will be looking at the crowd and the crowd will be interacting with the screen. It's going to have mobile applications, so you can interact with your mobile device, broadcast capabilities and as you can see it's the highest contrast of anything here in the square.\"\u003cbr/\u003e7. Various of people recording images of billboard with their phones\u003cbr/\u003e8. SOUNDBITE: (English) Harry Coghlan, President and General Manager of New York Office of Clear Channel Outdoor:\u003cbr/\u003e\"When I look around here now and I see this crowd and I see everybody taking film of it and pictures and all of the tourists, even I think a couple of the costume characters have to stop to say: 'what is going on here', even superman is impressed.\"\u003cbr/\u003e9. People dressed up in Mickey and Minnie Mouse costumes taking pictures in front of billboard\u003cbr/\u003e10. Man taking picture of billboard pan to billboard\u003cbr/\u003e11. Animation on billboard \u003cbr/\u003e12. Man looking up at billboard\u003cbr/\u003e13. Colourful images on billboard\u003cbr/\u003e14. SOUNDBITE: (English) Steve Lubb, tourist visiting New York:\u003cbr/\u003e\"Well it's interesting, here we are here in 2014, we don't have a flying car here, but we do have some new innovation that should be put into place at this point in our lives.\" ++cuts off at end++\u003cbr/\u003e15. View of Time Square with billboard lit up on right\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2014\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003enew york city, north america, new york\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' 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