{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Famous rap label change\u0026#39;s name becasue it\u0026#39;s too negative' data-url='/boclips/videos/5c54c379d8eafeecae161904' data-video-url='/boclips/videos/5c54c379d8eafeecae161904' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nFamous rap label change\u0026#39;s name becasue it\u0026#39;s too negative\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003e1. Exterior Rhiga Royal Hotel2. Exterior Russell Simmons3. Photo op with Lyor Cohen, Head of Island Def Jam Music Group, Ashantiand Ja Rule4. Cutaway media5. Cutaway Ashanti6. SOUNDBITE (English) Dr. Benjamin Chavis, Hip Hop Summit...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003e1. Exterior Rhiga Royal Hotel\u003cbr/\u003e2. Exterior Russell Simmons\u003cbr/\u003e3. Photo op with Lyor Cohen, Head of Island Def Jam Music Group, Ashanti\u003cbr/\u003eand Ja Rule\u003cbr/\u003e4. Cutaway media\u003cbr/\u003e5. Cutaway Ashanti\u003cbr/\u003e6. SOUNDBITE (English) Dr. Benjamin Chavis, Hip Hop Summit Action Network\u003cbr/\u003e\"As we discuss, not only the evolution of hip hop, but what does this announcement mean today. And it not only has significance for one label but the totality of hip hop and the broader community. As you know, hip hop is a global cultural phenomenon that stretches beyond the United States of America. Hip hop music, hip hop culture  has encompassed the whole globe. So the symbols that we use, the names that we use, the images that we broadcast and forecast and they do have great meaning. \"\u003cbr/\u003e7. Pan across table\u003cbr/\u003e8. Wide shot audience\u003cbr/\u003e9. SOUNDBITE (English) Irv Gotti, CEO The Inc (formerly Murder Inc): \"A lot of the things that we've been doing are for the people and we've been misunderstood. So over the passed year it brought me to this day, after a conversation with Farrakhan; me, Russell, Lyor, we talked about, and I thought  it was a great time to remove the word 'murder' of the Murder Inc and just be the Inc.\"\u003cbr/\u003e10. Cutaway media\u003cbr/\u003e11. SOUNDBITE (English) Irv Gotti, CEO The Inc (formerly Murder Inc):\u003cbr/\u003e\"Hopefully everyone will focus on our talent, not on the word of murder. So when we come out with these great music and really nice, hot music, that is just hot people will forget about any negative energy and start giving us the kudos and props that I think we deserve. Thats' my main point in changing it, trying to get a positive vibe going and trying to get people to recognise The Inc as talented individuals and not with all the negative bullshit that's sometime's being said. So Inc records.\"\u003cbr/\u003e12. Mid shot Ja Rule\u003cbr/\u003e13. Mid shot Ashanti\u003cbr/\u003e14. Mid shot Russell Simmons\u003cbr/\u003e15. Tilt down \"The Inc\" logo to Irv Gotti\u003cbr/\u003e16. Cutaway photographers\u003cbr/\u003e17. Mid shot Russell Simmons, Irv Gotti, Ashanti, Ja Rule\u003cbr/\u003e18. Mid shot Ashanti and Ja Rule\u003cbr/\u003e19. SOUNDBITE (English) Irv Gotti, CEO The Inc (formerly Murder Inc): \u003cbr/\u003e\"The struggle has been for years, ever since I told you I put the first record out and it was they said I'm gonna put you in the back of the shelves cos it's Murder Inc. I debated it since back then but I'm pig-headed sometimes and I'm like doing what I want to do and I like to be able to do what feel and I want to do. But right now I feel like taking the 'murder' off of 'Inc' and moving in a positive direction. That old saying, 'you get older, you change and stuff,' its true. So you young guys out there, when the older people are saying that, it's true! \"\u003cbr/\u003e20. Wide shot room\u003cbr/\u003eRapper Ja Rule's record label was cleared of \"Murder.\" The company behind the multiplatinum rapper and singer Ashanti announced Wednesday it had changed its name to The Inc., moving away from its previous incarnation as Murder Inc. \u003cbr/\u003eThe name change was announced at a press conference Wednesday in New York by the company's CEO and founder Irving Lorenzo known as Irv Gotti.\u003cbr/\u003eGotti, flanked by Ja Rule and Ashanti, announced the label's name change at a crowded event attended by hip-hop entrepreneur Russell Simmons and Hip-Hop Summit Action Network head Benjamin Chavis. \u003cbr/\u003eThe label's name, according to Gotti, came to him as he watched a television documentary on the original crew of mob hit men. He liked the title's double-meaning, referring to both the mob and making hits for the radio. \u003cbr/\u003e\"I wanted to shock people. I wanted people to remember,\" said Gotti, who billed Murder Inc. as \"the world's most dangerous record company\" when it was founded in 1997. \u003cbr/\u003eThe label's first release under its new name was already in stores: Ashanti's 'Christmas Album.' \u003cbr/\u003eGotti, whose real name is Irv Lorenzo, said he had no intention of changing the nickname he shares with the late Gambino family boss John Gotti.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' 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